May 12, 2018. Shanghai – China’s service sector now makes up the bulk of the country’s economy and is expected to play an even greater role in the years ahead. But there is still a need for talented professionals – within Chinese firms doing business in and outside of China – capable of offering world-class service across a wide range of industries. The freshly launched Hospitality Executive MBA (HEMBA) is expected to make a huge difference in addressing this talent shortage. The joint CEIBS-EHL programme began classes at the China Europe International Business School’s (CEIBS) Shanghai Campus today. For the next week, 52 executives from a mixture of Chinese companies and foreign firms doing business in China will have classes on Strategic Management in the Hospitality Industry, Organisational Behaviour and Leadership.