• CEIBS Beijing Library

    Open Hours: 10 a.m. - 6 p.m.
    from Thursday to Monday  

    1190
  • CEIBS Shanghai Library

    Open Hours: 8:30 a.m. - 12:00 p.m.  
    On Legal Holidays: 8:30 a.m. - 5:30 p.m.  

    1190
  • Library Exhibition

    An Aesthetic Appreciation of the CEIBS Library 

    1190

New Book Recommendations

经济

市场与大师:西方思想如何看待资本主义

The Mind the Market:Capitalism in Western Thought
Call Number: 330.122/M958=1/2016
(美)杰瑞 缪勒著 ; 佘晓成, 芦画泽译 社会科学文献出版社 2016-1

资本主义从来不单单是个经济学议题。哲学家、政治家、诗人和社会科学家几个世纪来一直不断地在争论资本主义的文化、道德、和政治影响,百花争鸣。《市场与大师:西方思想如何看待资本主义》是关于资本主义思想在西方意识形态中如何形成的一本精彩的历史书籍。历史学家杰瑞·穆勒广泛地研究了意识形态中资本主义思想产生的作用及其未来影响,包括霍布斯、伏尔泰、亚当·斯密、埃德蒙·伯克、黑格尔、马克思、和马修·阿诺德,以及二十世纪的共产主义、法西斯和新自由主义知识分子。这是一本关于资本主义思想史的引人入胜且通俗易懂的好书,这些思想在我们的日常生活中不断地被赋予新的意义。

管理

DT时代 : 从"互联网+"到"大数据x"

Call Number: 658.872/D087/2015
大数据战略重点实验室著 ; 莲玉明主编 中信出版集团 2015-5

知识就是力量,信息就是能量,数据就是变量。连玉明编著的《DT时代》全面阐述了人类从IT时代走向DT时代的基本特征和规律。本书认为,大数据正成为人类的第二母语,大数据已经成为DT时代一个国家最重要的战略资源之一。

DT不仅仅是技术的提升,而是思想的革命。本书首次提出块数据的数量(volume)、速度(velocity)、多样(variety)、价值(value)和数聚(variable)的五V空间理论,将对大数据的认知推进到新的高度。本书认为,块数据作为大数据的解决方案,实现了从数据到数聚、从解构到重构、从多维到共享的跨越,块数据社会、慢数据决策和流数据价值三位一体,标志着大数据时代的真正到来。

本书强调,众联、众包、众创、众筹为人们越来越熟知,平等思维、共享思维、扁平化思维、跨界思维、场景思维被越来越多地掌握和运用。把大数据产业作为创新驱动的引领性产业,是实现经济发展和生态保护双赢的 选择。

本书还提出,安全是大数据的生命线。以大数据技术对抗大数据平台安全威胁是大数据成功的必由之路,在此基础上本书对大数据立法问题进行了探讨并提出,必须建立健全安全防护体系,切实强化大数据安全管理和“公开的隐私”的保护。只有更好的保护,才有更好的分享。

博弈思考法 : 麻省理工学院最受欢迎的商业课

Game-changer : game theory and the art of transforming strategic situations
(美) 戴维 麦克亚当斯著, 杨佩艺译 中信出版社 2016-8

自从诺贝尔经济学奖得主约翰‧纳什(John Nash)开创博弈论的分析方法之后,博弈论被各个学术领域研究和运用,杜克大学教授大卫‧麦克亚当斯更进一步将博弈意识与我们更切身相关的商业、生活相连结。他在MIT开设的“运用博弈论创造策略优势”是麻省理工学院斯隆商学院很受欢迎的课程。他擅长运用博弈论帮助企业寻找策略机会,在本书中,他除了清楚精要地说明博弈论重要概念,还提供跨越商业、医药、金融、军事、犯罪、体育、军事等不同行业的生动案例,详尽解析逃脱囚徒困境的种种方法,锻炼摆脱现状的思考方式。

历史

白宫岁月 : 基辛格回忆录

White House Years
亨利 基辛格 上海译文出版社 2016-8

《白宫岁月》详细记录了基辛格作为总统国家安全助理在尼克松政府任职的头四年(1969-1973)。可以毫不夸张地说,它是来自尼克松政府最重要的书籍之一。

基辛格这部不朽的回忆录,记载了当时众多国际大事件,包括他本人赴巴黎与北越进行秘密谈判,直至越南战争结束;1970年约旦危机爆发;1971年印度-巴基斯坦战争打响;通过秘密渠道与苏联领导人进行面对面谈判,以限制核武器竞赛;秘密访华,并于1972年在莫斯科与北京召开了历史性的首脑会谈。在书中,基辛格同样记录了该时期的重大争议,包括老挝与柬埔寨事件,“和平在望”记者招待会,以及与北越的会谈崩溃,最终导致了1972年的圣诞节轰炸等等。

纵览全书,基辛格细致地描绘了众多世界领导人的形象,包括尼克松、安瓦尔·萨达特、戈尔达·梅厄、约旦国王胡赛因、列昂尼德·勃列日涅夫、毛泽东与周恩来、维利·勃兰特、夏尔·戴高乐等等,也留下了分量相当、极其坦率的个人评论,时而微妙,时而坦率到近乎无情,精彩纷呈。

《白宫岁月》是1980年美国国家图书奖获奖著作,也是基辛格对这一重大历史时期恒久而宝贵的贡献。

极简人类史:从宇宙大爆炸到21世纪

This Fleeting World:A Short History of Humanity
Call Number: 909/C555=1/2016
(美)大卫 克里斯蒂安著 ; 王睿译, 孙岳审校 中信出版集团 2016-4

《极简人类史:从宇宙大爆炸到21世纪》是一部视野宏大、脉络清晰的人类简史。它讲述现代智人近10万年的发展轨迹,以宇宙大爆炸为起点,在138亿年宇宙演化的壮阔背景下,俯瞰人类历史从无到有的全过程,构建一幅关于人类历史的大图景。

《极简人类史》从宇宙大爆炸、星系演变、生命进化,讲到早期社会的诞生、农业文明的出现、现代社会与文明危机。为我们呈现出一幅壮阔的历史大图景,帮助我们一目了然地看清,人类历史从哪里来,以及人类历史演变的内在规律。这本书用一个大比例尺看待人类历史,所看到的并不是“一个接一个了无生趣的事实”,而是富有逻辑、互动连接的人类共同的故事。

 

文学

孤独深处

Call Number: 895.1452/H137/2016
郝景芳著 江苏凤凰文艺出版社 2016-8

此次出版的《孤独深处》首次收录郝景芳的雨果奖获奖作品《北京折叠》。同时也收录了郝景芳在2010年至2016年间发表的一些科幻小说。

艺术

痛苦与狂喜 : 向石而生 : 米开朗基罗传 1

The Agony and the Ecstasy:A Biographical Novel of Michelangelo
欧文・斯通 南京大学出版社 2017-1

《痛苦与狂喜:向石而生——米开朗基罗传1》是美国传记小说家欧文·斯通的作品。米开朗基罗是文艺复兴时期为艺术而生的巨匠,他的每一件作品都足以支撑起大师的名号。艺术给他带来荣耀,也带来痛苦。欧文·斯通为写作此书,耗时6年,查阅了大量资料,走访了多位学者,为我们塑造出形象丰满的伟大艺术家米开朗基罗。

痛苦与狂喜 : 众神之巅 : 米开朗基罗传 2

欧文・斯通 南京大学出版社 2016-3

《痛苦与狂喜:众神之巅——米开朗基罗传2》是美国传记小说家欧文·斯通的作品。米开朗基罗是文艺复兴时期为艺术而生的巨匠,他的每一件作品都足以支撑起大师的名号。艺术给他带来荣耀,也带来痛苦。欧文·斯通为写作此书,耗时6年,查阅了大量资料,走访了多位学者,为我们塑造出形象丰满的伟大艺术家米开朗基罗。

计算机

信息简史

The Information:a History,a Theory,a Flood
Call Number: 020.9/G556=1/2016
(美)詹姆斯 格雷克著 ; 高博译, 楼伟珊, 高学栋, 李松峰审校 人民邮电出版社 2016-8

《信息简史》首次为信息作史,是可媲美《时间简史》、《万物简史》的杰作。詹姆斯·格雷克笔下的这段历史出人意料地从非洲的鼓语讲起,精彩而详尽的讲述人类与信息遭遇的整个历史。回顾历史的同时,本书也讲述了人类应对信息的手段,这是一段奇妙而机智的故事!

作为《混沌》、《费曼传》、《越来越快》、《牛顿传》等畅销书的作者,格雷克不仅在书中细致还原了历史细节,通俗解释了各种理论,还生动刻画了几位不为大众所熟知的人物:可编程计算机先驱、超越时代的查尔斯·巴贝奇,首位程序员、诗人拜伦之女爱达·拜伦,计算机科学之父、天妒英才的阿兰·图灵,以及全书的主人公、信息论之父克劳德·香农。

科学

7堂极简物理课

Sette brevi lezioni di fisica
Call Number: 530/R873=1/2016
卡洛 罗韦利 湖南科学技术出版社 2016-5

意大利物理学家卡洛•罗韦利,用诗一般简洁优美的语言,向读者讲述了20世纪以来现代物理学的伟大理论发现。相对论,量子力学,宇宙的结构,空间的颗粒,时间的本质……在这七堂简单明了的物理课里,作者为我们打开了一个奇妙的物理学的世界,也带我们轻盈地飞过重重障碍,窥见科学的深刻与美丽。

Economics

The fix : how nations survive and thrive in a world in decline

Call Number: 338.9/T314/2016
Jonathan Tepperman Tim Duggan Books 2016-5

From immigration reform to energy resources, from political paralysis to inequality and extremism, we are beset by a raft of huge and seemingly insurmountable issues. The ripples are felt by us all in our everyday lives – in unemployment figures or, if we're lucky, our stubbornly flat payslips, in the crumbling roads, Tube strikes and sky-rocketing tuition fees.

China's economy : what everyone needs to know

Call Number: 330.951/K931/2016
Arthur R. Kroeber NY : Oxford University Press 2016-4

China is on track to exceed the United States as the world's largest economy in the next several years. It is already the leading global trading nation. Even though its growth rate has recently slowed from years past, China has had the fastest yearly growth rate of any country for much of the last three decades. In China's Economy: What Everyone Needs to Know, Arthur Kroeber offers an overview of the highlights of China's development since economic reforms were initiated under Deng Xiaoping in 1979.

Management

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Call Number: 658.8/V392/2016
Gary Vaynerchuk Harper Business 2016-3

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

The Xiaomi way : customer engagement strategies that built one of the largest smartphone companies in the world

Call Number: 658.8342/W249/2017
Li Wanqiang McGraw Hill Education 2016-10

In just four short years, Xiaomi has become the third largest smartphone maker in the world. How did they do it? The Xiaomi Way details both the marketing and business strategy behind the company's success, each of which is built on three pillars. Its marketing maxims are: Open R&D to users, create an interactive design, and promote through word-of-mouth.

Small giants : companies that choose to be great instead of big, 10th-anniversary edition

Call Number: 658.409/B961/2016
Bo Burlingham Portfolio 2016-5

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.

Shoe dog : a memoir by the creator of Nike

Phil Knight Scribner, an imprint of Simon & Schuster, Inc. 2016-4

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Psychology

Grit : the power of passion and perseverance

Call Number: 158.1/D836/2016
Angela Duckworth Scribner 2016-5

In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, athletes, students, and business people—both seasoned and new—that the secret to outstanding achievement is not talent but a focused persistence called “grit.”

Emotional agility : get unstuck, embrace change, and thrive in work and life

Call Number: 155.24/D249/2016
Susan David, PhD Avery an imprint of Penguin Random House 2016-4

Emotional Agility is filled with advice on how to live in the moment, cultivate a healthy awareness of your emotions, learn to identify what those emotions are telling you, respond to your feelings in ways that will serve you, and recognize your inherent values and goals — not only in your personal life, but also in relationships, in the workplace, and as a parent.

Messy : the power of disorder to transform our lives

Call Number: 153.35/H278/2016
Tim Harford Riverhead Books 2016-10

From the award-winning columnist and author of the national bestseller The Undercover Economist comes a provocative big idea book about the genuine benefits of being messy: at home, at work, in the classroom, and beyond.

Art

Powerhouse : the untold story of Hollywood's Creative Artists Agency

Call Number: 792.06073/M647/2016
James Andrew Miller Custom House 2016-8

An astonishing—and astonishingly entertaining—history of Hollywood’s transformation over the past five decades as seen through the agency at the heart of it all, from the #1 bestselling co-author of Live from New York and Those Guys Have All the Fun.

Biography

The man who knew : the life and times of Alan Greenspan

Call Number: 332.11092/M252/2016
Sebastian Mallaby Penguin Press 2016-10

Sebastian Mallaby's magisterial biography of Alan Greenspan, the product of over five years of research based on untrammeled access to his subject and his closest professional and personal intimates, brings into vivid focus the mysterious point where the government and the economy meet. 

Technology

How we got to now : six innovations that made the modern world

Call Number: 303.483/J661/2015
Steven Johnson Riverhead Books 2014-9

Through a series of elegant books about the history of technological innovation, Steven Johnson has become one of the most persuasive advocates for the role of collaboration in innovation….Mr. Johnson's erudition can be quite gobsmacking

经济

工业与帝国 : 英国的现代化历程

Industry and Empire:From 1750 to the Present Day
Call Number: 330.942/H684=1/2016
埃里克.霍布斯鲍姆 中央编译出版社 2016-10

工业革命可谓人类历史上空前绝后的一场巨变,它初期仅与一国即英国的历史相重合。《工业与帝国:英国的现代化历程》描述并解释了英国迈向首个工业强国的崛起之路、其暂时领先优势的无奈流失、其与世界各地尤其是欠发达地区的特殊关系,以及所有这一切对英国社会生活的广泛影响。在这部行云流水的作品中,史学大家埃里克·霍布斯鲍姆深入探索了英国最近250年的现代化历程,对英国乃至整个西方的经济与社会发展史作了独到的重新解释。

刚性泡沫 : 中国经济为何进退两难

朱宁 中信出版社 2016-4

当前中国经济中充斥着“刚性泡沫”,面临着进退两难的困境,这很大程度上源于经济中普遍存在的“隐性担保”现象:在金融投资领域,投资者完全不担心信贷违约,因为他们相信一切违约会有中国政府来埋单;在房地产业,购房者也相信政府一定会保证他们的投资可以获得丰厚收益,如果因为房价下跌而导致他们蒙受损失的话,他们一定不会善罢甘休;在制造业,尤其是重化行业,企业相信如果真的投资失败,那么政府和国有银行一定不会坐视不管,所以这些企业虽已严重产能过剩却仍敢债台高筑,在投资方面肆意冒险;
国有企业,哪怕长年亏损,也几乎从不担心融资问题,而国有银行也不担心自己给国企发放贷款的安全性和稳定性,因为其背后有政府信用做支撑……
过去,隐性担保对中国经济的发展起到了重要的推动作用,然而在未来,这种推动作用恰恰可能会对中国的经济和金融稳定产生巨大的威胁。一旦中国中央政府和地方政府不能再像过去几十年那样提供大量的隐性担保和刚性兑付,很难想象中国的经济还能像过去二三十年那样获得高速增长。而随着经济增长速度的下滑,政府提供隐性担保和刚性兑付的能力也会随之下滑,从而减弱了政府推动下一轮经济增长的能力和实力。这将不可避免地引发恶性循环,影响中国经济在今后中长期的改革和发展。
在本书中,作者逐个阐述了中国隐性担保的诸多方面,包括影子银行、房地产市场、A股市场、产能过剩、国企问题、政府债务,以及以P2P和互联网金融为代表的金融创新和金融体系改革,探讨了今后经济金融领域的改革给中国经济带来的新机会和新挑战,并对政府如何逐渐退出刚性兑付和隐性担保、如何让市场在资源配置中发挥决定性作用、如何化解各个经济部门和金融行业所面临的不断积累的风险,提供了具体的改革思路和措施。

金融

贼巢 : 美国金融史上最大的内幕交易网的猖狂和覆灭

Den of thieves
Call Number: 364.168/S849=1/2016
詹姆斯·B.斯图尔特 北京联合出版公司 2016-5

迈克尔•米尔肯被誉为“美国金融界影响力仅次于J.P.摩根的人”。他曾影响并改写美国金融业的发展进程、经营模式和政府监管制度——从20世纪70年代起,以米尔肯为首的“华尔街四大金刚”,组建的内幕交易网破坏性之大、波及之广、情节之恶劣、影响之深远,在金融史上无人能出其右。
他们利用资金、人脉优势和监管漏洞,疯狂进行股价操纵、内幕交易和恶意并购。从公募基金、私募基金、保险公司、投行到上市公司、财经媒体、律师事务所、监管机构,美国几乎所有相关机构都涉及其中,涉案金额高达数千亿美元。以致媒体评价,这个案件是世界金融史上极具代表性的犯罪案件,其他的金融案件,都只能说是这个案件的缩小版、删减版或复制版。
这个案件直接促使美国新证券法出台,间接引发了1987年美国股市崩盘和1989年的日本股灾。美国花费十余年才走出了这次金融灾难的影响,而直到现在,日本经济仍旧在“失去的20年”中挣扎。
美国知名记者詹姆斯•斯图尔特,根据数年采访和调查所获材料,生动刻画了权力精英的野心、手段和贪婪;真实还原了这次阻断世界经济发展的金融灾难。这本书既是真相大白的历史,又是跌宕起伏的传奇——一幅关于利益、贪欲和人性的浮世绘,一部警示所有投资者、金融机构和监管方的启示录。
本书与《摩根财团》《门口的野蛮人》《说谎者的扑克牌》等书,一同被《福布斯》评为“20本具有影响力的商业书”;同时成为了《财富》杂志推荐的“商业必读书”,是极少数能同时入选两个推荐榜单的商业巨著。出版20年来经久不衰,一直被视为金融犯罪类别的首选读本。

时运变迁 : 世界货币,美国地位与人民币的未来

Changing fortunes : the world's money and the threat to American leadership
Call Number: 332.042/V912=1/2016
保罗·沃尔克 中信出版社 2016-11

《时运变迁:世界货币、美国地位与人民币的未来》最伟大的美联储主席,美国经济活力之父——保罗·沃尔克最接近自传的回忆录!沃尔克是20世纪后半叶最杰出的经济学家、政治家,本书则是他出版的作品中,最接近其自传的一本。国际经济、货币格局的历史亲历者、决策者的第一手宝贵资料!作为历史的直接参与者、见证者,沃尔克和行天丰雄在本书中直接展示了在全球化程度日益加深的世界里,各国共同经历的一系列经济事件关键转折点的幕后真相。
两位作者均断然否定了广泛存在却完全错误的观点,还原历史真相对理性分析当下形势有积极意义。
对人民币如何成为世界货币等现阶段与中国经济相关的话题,两位作者也给出了自己的见解。

管理

Google : 未来之镜

Was Google Wirklich Will
托马斯·舒尔茨 当代中国出版社 2016-11

你将在本书中看到,公司初创时两个怀揣梦想和智慧的年轻人面对发展为何迷失;还将读到公司上市后创始人为何交出控制权,甘居人后;你也将读到,在与微软、苹果的交锋中,谷歌为何总能不动声色,占得先机;以及面对欧盟与中国的制裁,公司高层决意何去何从……

热点 : 引爆内容营销的6个密码

The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Call Number: 658.872/S294=1/2017
马克·舍费尔 中国人民大学出版社 2017-1

2015年至2020年间,网络信息量将增长五到十倍,信息极度过剩。如何让你的内容脱颖而出?《热点:引爆内容营销的6个密码》由全球营销专家马克·舍费尔所著,详尽披露如何收获核心粉丝、形成社会认同、引爆热点,进而成功塑造伟大的企业和个人品牌。

华为三十年 : 从“土狼”到“狮子”的生死锐变

程东升 贵州人民出版社 2016-11

一位低调的商业思想家,数十位40岁出头的企业战略家和几千位30多岁的中高层管理者,率领着十多万20到30岁的中高级知识分子为主体的知识型大军,纵横全球五大洲。他们过去三十年成功的关键是什么?还能继续持续吗?年收入三千多亿元,华为的赚钱密码是什么?下一步华为会走向哪里?会崩溃或消亡吗?

本书是《华为真相》时隔十二年后的修订版。严格来说,这是一本讲述华为发展史的新著。作者以坚韧不拔之志,克服种种困难,采访了数百位“华为人”,访谈整理稿多达400余万字,录音材料200小时以上,对原著进行了超过70%的修订,补充了十几万字新内容,历时五年,写就本书。

教育

大学的改革

钱颖一 中信出版社 2016-11

本书体现出大学改革的一个主题——“大学为学生”,以及大学改革的两项内容——“实践现代教育理念”和“建立现代大学制度”。本书在阐述教育改革思想的同时,真实记述了教育改革行动,重点体现“思行合一”。所以,它不仅是一本理念上“为何改革”的书,更是一本实践中“如何改革”的书。

历史

未来简史 : 从智人到神人

Homo deus : a brief history of tomorrow
Call Number: 909.83/H254=1/2017
尤瓦尔·赫拉利 中信出版社 2017-2

《未来简史:从智人到智神》畅销30多个国家、100周蝉联榜单首位、比尔·盖茨、扎克伯格热荐的《人类简史》,作者尤瓦尔•赫拉利全球瞩目新作!
《卫报》《泰晤士报》年度推荐图书,诺贝尔经济学奖得主丹尼尔•卡尼曼盛赞!
人类迎来第二次认知革命,算法将战胜自由意志,大部分人将沦为无用阶层!
一切都是数据处理。如果把每个人都想象成一个处理器,人与人之间的交流就是信息交流,那么整个人类社会就是一个数据处理系统。整个人类历史,就是给这个系统增加效率的历史。
——尤瓦尔·赫拉利《未来简史》

文学

自在独行

Call Number: 895.1452/J243/2016
贾平凹 长江文艺出版社 2016-7

这本书写情感、聊爱好、谈社会、说人生。有俗世的智慧,也有生活的趣味。对于匆匆的路人,平凹先生这部文集只是用来附庸风雅的玩物。但这本书却要写给生命的行者。愿他们能懂得孤独的真义,在生活里多一些从容潇洒。

艺术

如何听懂音乐

What to listen for in music
Call Number: 780.1/C784=1/2017
艾伦·科普兰 百花文艺出版社 2017-2

《如何听懂音乐》不仅是一本深入浅出、趣味十足的音乐普及读物,更是一部真正的经典作品。音乐描述的世界比较抽象,听音乐并不等同于听懂音乐。“听懂”需要经过学习和训练。只有掌握足够的聆听方法和技巧,才能得到更多的愉悦。听懂音乐,从这本书开始。

伟大摄影师传记

Lives of the great photographers
Call Number: 770.92/H121=1/2016
朱丽叶·哈金 中国摄影出版社 2016-9

《伟大摄影师传记》这本书中,以大胆而引人入胜的笔触呈现了19至20世纪,包括安塞尔·亚当斯、伊冯夫人在内的38位最有影响力的摄影大师的一生,揭开了他们复杂的性格成因,以及塑造了其世界观的社会和政治背景,阐述了自己对其创作研究的新观点。
 

传记

成为乔布斯

布伦特·施兰德 中信出版社 2016-9

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
本书揭示了这位苹果联合创始人和CEO的家庭生活与职业生涯,并回答了一个关键问题:为什么如此轻狂傲慢、以至于被赶出苹果的年轻人能成为史上高效、具有远见的商业领袖,从而改变几十亿人的生活?

计算机

人工智能的未来

How to create a mind : the secret of human thought revealed
Call Number: 612.82/K969=1R/2016
雷•库兹韦尔 浙江人民出版社 2016-3

库兹韦尔通过对人类思维本质的全新思考,大胆地预言了人工智能的未来。他坚信,未来人类一定会制造出可与人脑相媲美的“仿生大脑新皮质”。它们甚至比人脑更具可塑性,并可放置在云端,与遥远的人类生物大脑远程相连。那时,或许人工智能真的能够与人类相媲美!

Economics

Becoming Hewlett Packard : why strategic leadership matters

Robert A. Burgelman OUP USA 2016-12

The study of the strategic leadership of HP's successive CEOs revealed the paradox of corporate becoming, the existential situation facing successive CEOs (that justifies the book's empathic approach), and the importance of the CEO's ability to harness the company's past while also driving its future.

Finance

The road to ruin : the global elites' secret plan for the next financial crisis

Call Number: 332.042/R539/2016
James Rickards Portfolio Penguin 2016-11

The global economy has made what seems like an incredible comeback after the financial crisis of 2008. Yet this comeback is artificial. Central banks have propped up markets by keeping interest rates low and the supply of money free-flowing. They won't bail us out again next time. And there will be a next time - soon.

Management

Huawei : leadership, culture, and connectivity

Call Number: 658/T551/2016
Tian Tao SAGE Publications Pvt. Ltd 2017-1

With over 170,000 employees in more than 170 countries and regions, serving more than one-third of the world's population, how does entrepreneur Ren Zhengfei manage a telcoms giant called Huawei?  What is the secret to Huawei’s global success?

The Wanda way : the managerial philosophy and values of one of China's largest company

Call Number: 658.4/W246/2016
Jianlin Wang Lid Publishing 2016-4

The Wanda Way is the definitive account of one of China's most remarkable organizations, the Dalian Wanda Group. The Group's founder and Chairman, Wang Jianlin, turned a loan of $120,000 into a $40-billion fortune and is now Asia's wealthiest man according to Forbes.

The Huawei way : lessons from an international tech giant on driving growth by focusing on never-ending innovation

Call Number: 658.4063/Y221/2017
Yang Shaolong McGraw-Hill Education 2016-11

Both entertaining and instructive, The Huawei Way traces the rise of one of today’s greatest tech companies to provide valuable business and management lessons anyone can apply to any company, in any industry.

Business analytics for managers : taking business intelligence beyond reporting

Call Number: 658.4033/L387/2016
Gert H. N. Laursen Wiley 2016-11

The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field.

Leading the unleadable : how to manage mavericks, cynics, divas and other difficult people

Call Number: 658.3045/W713/2016
Willett AMACOM 2016-11

The control-freak, the narcissist, the slacker, the cynic... Difficult people are the worst part of a manager's job. Whether it comes from direct reports or people above, outbursts, irrational demands, griping, and other disruptions need to be dealt with--and it's your responsibility to do it. Leading the Unleadable turns this dreaded chore into a straight forward process that gently, yet effectively, improves behaviors.

Education

Creating innovators : the making of young people who

Call Number: 373/W132/2012
Tony Wagner Simon & Schuster 2014-3

Tony Wagner's groundbreaking bestseller--"a road map for parents who want to sculpt their children into innovative thinkers" (USA TODAY) and a guide for "an employer looking to have a pipeline of creative talent".

经济

智慧资本 : 从诺奖读懂世界经济思想史

Intellectual capital : forty years of the Nobel Prize in economics
Call Number: 330/K183=1/2016
托马斯·卡里尔 中信出版社 2016-10

通过诺贝尔经济学奖了解那些改变世界的经济学思想。要想了解现代经济学发展历程,还有什么比研究四十余年来,诺贝尔经济学奖得主的成果和生平来得更简明而权威呢?受霍金《时间简史》的启发,在《智慧资本》一书中,托马斯•卡里尔在不使用数学工具的前提下,通俗清晰解释经济学领域的重大思想,介绍了诺贝尔经济学奖得主们的重要成就,从而很好地回顾了经济学的发展历程,为人们预测未来的发展动向提供了线索。
托马斯•卡里尔认真研究了凯恩斯学派、货币学派、金融学派、行为学派、历史学派、统计学派、数学学派、博弈学派以及其他新流派,分析了四十年间诺贝尔经济学奖得主们之间共同的核心思想,探讨经济理论背后的各种假定和价值观念,揭示这个学科在内容和研究方法层面上存在的各种分歧。
《智慧资本》通过传记体的丰富细节,阐明描绘了经济学这门学科整体的现代历史风貌,让普通读者与专业读者都能容易地理解相关概念,通过这样一种独特而权威的方式,梳理全球经济学思想发展的重要40年。

百年经济史笔记

苏小和 东方出版社 2016-5

中国的历史有多长,中国以农业为主的经济模式几乎就有多长,直到晚清以降,中国的经济发展终于出现了变奏。本书作者试图梳理和探讨的,正是中国步入近现代的历史过程中经济的发展与嬗变。
上卷《晚清启蒙课》介绍了中国市场经济和现代企业家的启蒙时代——晚清最后作八十年,资本主义在中国的发生和发展,第一代具有自由竞争性质的企业的出现和作为,并由此揭示了变革的社会时期政治制度的瓦解,以及中国迈向现代化社会趋势的不可逆转。
中卷《倒退的民国》一方面充分肯定了民国初期经济发展的黄金十年所取得的巨大成就,另一方面也深刻指出国民党领导的中华民国政府在经济管理方面从1927年到1937年政策出现了严重的错误,而这种经济管理政策全面向政府转移的做法,实际上是对黄金时代市场经济秩序的倒退,并进而指出这种经济学意义上的倒退,是历史衰退的第一原因。
下卷《第三次开放》将叙述视野重点投于新中国成立后的30年间。也就是对领袖经济的模式进行古典经济学范式的深刻反思。本部分历史跨度中对经济影响最大的社会主义公私合营制度,是作者探讨的重中之重,也是了解新中国成立初期社会主义经济核心内容的入口。

金融

商业区块链 : 开启加密经济新时代

The business blockchain : promise, practice, and application of the next Internet technology
Call Number: 332.178/M925=1/2016
威廉 穆贾雅 中信出版社 2016-9

《商业区块链:开启加密经济新时代》如果您想了解区块链到底是什么?我们身边有哪些具体应用?区块链对世界经济的影响是什么?谁将是区块链里的亚马逊、谷歌和脸书?如何通过该技术实现金融体系的信用变革?比特币、区块链、加密货币、分布式账户应用、加密协议与平台的未来会是怎样?它的前景和未来究竟会怎样?那就让这本书带领您开启一段揭秘区块链的旅程吧!
《商业区块链:开启加密经济新时代》旨在探讨区块链技术的各种可能应用的小书,不仅仅限于书中标题所显示的商业领域,作者认为区块链还可以用于解决经济、实业、政府与社会等更加广阔的领域,医疗、供应链、物联网、安全认证、能源交易、电动汽车与充电站、社交以及人工智能等领域都有它的身影。在作者看来,区块链将会积极挑战现状,与互联网经济类似,它最终会形成一种新型的加密经济。
《商业区块链:开启加密经济新时代》对技术人员更好地了解区块链的商业潜力,并为有商业头脑的人掌握区块链技术的许多方面提供指南。本书向读者介绍了如何理解区块链框架,如何揭开其相关变化的机会,并为未来区块链发展描绘了趋势蓝图。

 

区块链 : 定义未来金融与经济新格局

Call Number: 332.178/Z125/2016
张健 机械工业出版社 2016-7

区块链虽然以技术的面目诞生,然而其所带来的,已经远远超越技术范畴本身,正如互联网所给我们带来的一样。在我看来,区块链不仅仅是一项技术,一个工具,更是一种思想。开放、共享、去中心化,区块链的这些核心精神,与互联网不谋而合。而与互联网不同的是,区块链把这样的思想,从信息的传递进一步拓展到价值的传输。
本书旨在打造两大亮点:一,目前市场上有限的数字货币及区块链相关的书籍,往往并不通俗易通,本书将成为一本普通读者可以获得正确理解的区块链普及图书。二,作为国内区块链技术早期研究者及实践者,拥有与普通的行业观察者不同的视角与理解深度。从这里出发,读者无疑可以对技术的进步和行业的发展,获得更加新鲜的信息和精准的判断。

货币大师

The money makers : how Roosevelt and Keynes ended the Depression, defeated fascism, and secured a prosperous peace
埃里克•罗威 中信出版社 2016-11

1933年3月,富兰克林•德拉诺•罗斯福甫一就任,美国的货币制度就脱离了传统的金本位制。对于新总统的这个举动,反对者们口诛笔伐。他们声称,在...的情况下,罗斯福的货币政策改革也是“不明智”的;而最可怕的是,它也许会给美国经济带来毁灭性打击。然而,事实却证明,他们大错特错。
在《货币大师》一书中,作者埃里克•罗威以其流畅的文笔为读者讲述了一个引人入胜的故事:为了拯救持续衰退的国内经济,罗斯福总统与他的经济政策顾问们充分运用货币政策杠杆;通过一系列的货币政策改革举措,美国经济不仅走出了大萧条,还开启了一段史 无前例的长久的经济繁荣时期。也正是在此期间,美国一跃成为统领世界的超级强国。
本书中,埃里克•罗威将罗斯福政府的货币政策摆在了罗斯福新政的核心位置,而20世纪40年代以来的国际金融合作也由此展开。如果我们遗忘了这段历史,那么这将不单是一份遗憾。以史为鉴,可以知兴替。当我们在罗威的讲述中了解到了战后繁荣的渊源之时,也许,我们还可以从中汲取更多养分,对当前的货币政策作出校正。

管理

碎石:万科股权之争深度解析

韦康博 广东经济出版社 2016-11

在抢筹万科股份的资本盛宴里,代表资本力量的“宝能系”与代表经理人力量的万科展开了一场教科书般的攻防战。到底谁最终能坐稳万科最大股东的宝座?万科管理层到底何去何从?答案虽然还未揭晓,但这场持续发酵一年有余的股权争夺事件带给我们的启示却值得被总结。本书中,作者叙述了万科股权争夺的原因,宝能、华润、恒大等入局者对万科股权的争夺过程,以及各方在这场资本角逐中错综复杂的关系,同时对万科的企业文化、王石的个人情怀、万科事件的法律看点等问题也从多个角度进行阐述,分析全面而深入,是解读万科事件的指南。万科作为中国改革开放以来在公司治理层面最为健康和阳光的企业,王石身为中国最知名的企业家,二者却面临今日之困局,个中值得思考、值得探讨、值得引以为戒之处还有很多…… 

好好学习 : 个人知识管理精进指南

Call Number: 153.15/C718/2017
成甲 中信出版社 2017-1

为什么读了这么多书,依旧过不好这一生?
因为大多数人都掉进了“低水平勤奋”的陷阱。我们读了很多书,却只是读到了一个个孤立的知识点,而并没有把新旧知识连成一张知识网,长成一棵知识树。
学海真的无涯吗?到底什么样的“知识”值得我们花精力去学?
知识无穷无尽,但掌控这个世界运行的底层规律是有限的。你需要的是从海量知识中辨别出其中的“王炸”,一通百通!
学海非无涯,知识有主次。
为什么学习“学习的方法”,比学习本身更重要?
世界这么大,而我们的智慧有限。只有掌握了更有效的学习方法,才能在极为有限的时间里,把自己的认知水平比别人多往前推进一厘米。
拥有学习力的人,才拥有这个时代的终极竞争力
如何从“知道”到“做到”?怎么才能让知识变现?
刻意练习+多场景思维训练=构建底层认知,打通知识的底层结构
让知识成为资产,让学习成为财富积累的过程!
为你解开学习迷思,讲授“学习的方法”,帮助你将零碎的知识体系打造为高效的知识管理体系,让所学知识真正变成你的资产,让学习成为你财富积累的过程!

创新之路

Call Number: 338.064/C922/2016
主创团队 东方出版社 2016-7

本书由央视《创新之路》纪录片主创团队授权出版,根据纪录片的内容整理而成。汇聚国内外著名的专家学者和在创新领域有突出成就的科学家、企业家、投资人,共同对当今世界创新格局进行一次梳理和暸望,着眼于当下,以世界上几次重大的产业升级为线索,发掘其形成原因、核心技术、重要人物等等。挖掘创新的生存土壤和背后的运行机制,找到创新之路上可供借鉴的标杆,为中国创新驱动发展战略寻找他山之石。

哲学

西方的智慧 : 从苏格拉底到维特根斯坦

Call Number: 190/R959=1/2017
伯特罗·罗素 上海人民出版社 2017-1

伯特罗·罗素一生著作等身,有许多名著流传,《西方的智慧——从苏格拉底到维特根斯坦(全译本)》是罗素名著中的名著。罗素写完著名的《西方哲学史》之后意犹未尽,认为有必要写一本以哲学思想发展为主线的概观的西方文明史。《西方的智慧》是继《西方哲学史》后研究、探讨西方哲学史的又一部力作,不能将前者视作《西方哲学史》的简本。在这里,罗素极尽提要钩玄之能事,以大家之手笔,简洁明快地勾勒出西方哲学史之流变。而且,罗素始终将哲学史放在社会、政治的大背景下加以考察,故其叙述具有凝重的历史感。正如这本书稿的副标题所示,在自希腊城邦政体以来,迄于20世纪50年代的社会、政治等大背景下,探讨整个西方文明演进的脉络,旁及科学、宗教、经济、文学乃至社会习俗。此书完成后,罗素在助手的帮助下,在文中插入394幅图片。特别值得一提的是,其中有大量的表明哲学思想的图片,使读者对深刻的哲学思想的理解更加直观,令人叫绝。
 

历史

海都物语 : 威尼斯一千年

Umi no miyako no monogatari : Venetsia Kyōwakoku no issennen
盐野七生 中信出版社 2016-12

盛极必衰是历史的规律,从古至今无一例外,没有任何手段能逆转。但没有哪个国家能像威尼斯那样,在国家体制不变的状态下,维系如此长久。人类智慧所能及的,只是尽量地减缓衰退的速度,推迟衰退的时间而已。威尼斯共和国,这个完全没有得到上天眷顾的毫无资源的国家,或许正因为天生的缺陷,才会力求将这份艰难的事业做到完美。这样的一个国家在文艺复兴时代出现又消亡,它的倾倒砸开了世界通往下一个时代的大门。

文学

罗辑思维 : 我懂你的知识焦虑

Call Number: 895.1452/L978/2017
罗振宇 中国友谊出版社 2016-12

《我懂你的知识焦虑(罗辑思维)》是罗振宇和《罗辑思维》最新洞见的集中表达:切换思维方式,升级认知,是应对知识焦虑的唯一方法。
互联网时代,每个人都越来越自由,每个人都可以把自己的禀赋和优势发挥出来。这个时代唯一限制我们的是什么?是认知。认知差距的本质就是我们能不能顺应这个时代的发展,完成思维方式的切换。
我们需要什么样的思维方式?关注事实,升级认知。世界上的事实远比我们看到的复杂,我们只有带着这种思维方式,尽可能地去认知更多的事实,才有可能成为一个高手。

白先勇细说红楼梦

白先勇 广西师范大学出版社 2017-2

本书由白先勇台湾大学《红楼梦》导读通识课(2014-2015)课堂讲义编纂而成。《红楼梦》是一本天书,有解说不尽的玄机、探索不完的秘密,但最重要的,它终究是一部伟大的小说。白先勇正本清源,把这部文学经典完全当作小说来导读,侧重解析《红楼梦》小说艺术的“现代性”:神话构架、人物塑造、文字风格、叙事手法、观点运用、对话技巧、象征隐喻、平行对比、千里伏笔,检视曹雪芹如何将各种构成小说的元素发挥出来,并远远超越它的时代,甚至比西方现代主义文学更早、更前卫。
他以小说家的艺术敏感,擦去经典的蒙尘之处,将历来被冷落的人物、被曲解的角色一一归还原本的个性姿彩,令其登台绽放。在文字艺术的赏读玩味之间,解读中国人生哲学的绝妙真意与人情社会的文化密码,更从一本伟大的小说延展开去,漫谈文学、美学、哲学、昆曲的枝枝蔓蔓,织构一座如梦如幻的红楼琼宇。白先勇借此细读机缘,仔细比对“庚辰本”与“程乙本”的差别,掂量一字一句的千斤之重与微妙意蕴,得以重新发现失落已久的“程乙本”《红楼梦》之美。

晓松奇谈 : 世界卷

Call Number: 895.1452/G196/2016
高晓松 湖南文艺出版社 2016-12

纽约人和洛杉矶人为啥互相瞧不上? 欧洲难民危机其实是印证了“出来混迟早是要还的”? 美国最大、最有趣真人选秀节目——美国大选? 人们到拉斯维加斯为什么一觉醒来就发现自己结婚了? 能坐在海边,听音乐、赏美景、吃麻小的吃货天堂在哪? 西雅图是更盛产浪漫爱情故事,还是垄断型大企业? 拥有传奇人生的海明威到底是不是单腿站着写小说? 为什么在中国电影里,男女主角在美国家中最爱看的电视节目是新闻和天气预报?

艺术

匠人匠心

Call Number: 745.5/Q742/2016
邱杨 中信出版社 2016-11

《匠人匠心:用一生,做好一件事》用一生,做好一件事,沉浸在手工艺的世界里,慢慢打磨自己的技艺,淬炼心性,用“美”回报时光与岁月,这是一份幸运,更是一种选择。《匠人匠心:用一生,做好一件事》介绍了近20位中国传统手工艺人及其他们承载的手工技艺,在展现传统手工艺之美的同时,细腻、真挚地描绘了他们兢兢业业、精益求精的态度,沉静而朴实的快乐与生活,传达出传统手工艺人的纯粹的精神之美。
“一流的匠人,人品比技术更重要”,一个人首先要淬炼心性,养成自己,唤醒体内的一流精神,才能达到一流的技艺。这正是传统手工艺人的宝贵精神内核,也是现代人在快节奏生活以及世俗名利裹挟之下所缺乏的人生判断与价值定见。透过这本书,你不仅能邂逅工艺之美,更能遇见那隐藏的匠人之心。

计算机

图灵的大教堂

Turing's cathedral : the origins of the digital universe
Call Number: 004.53/D998=1/2015
乔治·戴森 浙江人民出版社 2015-5

1936年,时年24岁的图灵宣称:“发明一台可用于计算任意可计算序列的单一机器是有可能的。”在《图灵的大教堂》一书中,作者乔治·戴森着重介绍了一小群人,为首的是供职于新泽西州普林斯顿高等研究院的约翰·冯·诺依曼,他参与建造了最早的一台计算机,以实现艾伦·图灵提出的通用机的愿景。他们的工作打破了用于表意的数字和用于运算的数字之间的区别,世界因此而改变。
科学家们使用5千字节的内存(相当于现代计算机桌面上显示的光标所分配的内存大小),在天气预测和核武器设计方面,都获得了前所未有的成功。同时,他们还利用空闲时间解决各种问题——从病毒的进化到恒星的演变。
戴森教授的叙述既具有历史意义,又富于预见性,为第二次世界大战后期数字宇宙的爆炸提供了新的且重要的信息。代码和计算机的兴起伴随着两大历史性的发展:生物学自我复制序列的破译和氢弹的发明。具有破坏性和具有建设性的人类发明同时出现并不是巧合。

麦肯锡大数据指南

Big data, analytics, and the future of marketing & sales
麦肯锡 机械工业出版社 2016-10

本书对大数据、高级分析与营销的未来做出最前沿、权威的解读。帮助企业挖掘数据时代的商业机会。
根据麦肯锡全球研究院(MGI)和麦肯锡商业技术办公室的*调查研究显示,任何一个行业的领军者都已经看到了大数据所带来的前所未有的潜力和重大意义。
有些企业成功地运用数据,获得了高于市场的业务增长。这些企业在三个方面做得很好:
1. 利用分析从数据中找到有价值的商业机会,进而引导决策并改善市场投资回报率。
2. 将数据中发现的商业洞察转化为让客户欣喜的、精心设计的产品和营销方案
3. 有效地将这些产品和营销方案投放进入市场。
本书为大数据领域的专家、学者、专业人士提供最前沿的指南。

Economics

ASEAN champions : emerging stalwarts in regional integration

Call Number: 337.159/P235/2016
Seung-ho Park Cambridge University Press 2016-12

With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike.

Business cycle economics : understanding recessions and depressions from boom to bust

Call Number: 338.542/K725/2015
Todd A. Knoop Praeger 2015-2

Presents the empirical data of business cycles and the theories that economists have developed to explain and prevent them, and considers case studies of recessions and depressions in the United States and internationally.

• Features four primary forecasting techniques and assesses the effectiveness of these methods in forecasting actual business cycles

• Examines the reasons behind the lessening frequency of recessions in postwar America

• Makes the subject of economic crises timely and relevant by addressing the recent global financial crisis and the European debt crisis

• Reveals how the collapse of the housing market led to a credit crunch and a global economic slowdown

Finance

Smart money : how high-stakes financial innovation is reshaping our world-for the better

Call Number: 332.1/P173/2015
Andrew Palmer Basic Books 2015-4

Seven years after the financial crisis of 2008, financiers remain villains in the public mind. Most Americans believe that their irresponsible actions and complex financial products wrecked the economy and destroyed people's savings, and that bankers never adequately paid for their crimes.

But as Economist journalist Andrew Palmer argues in Smart Money, this much maligned industry is not only capable of doing great good for society, but offers the most powerful means we have for solving some of our most intractable social problems. From Babylon to the present, the history of finance has always been one of powerful innovation. Now a new generation of financial entrepreneurs is working to revive this tradition of useful innovation, and Palmer shows why we need their ideas today more than ever.

Traveling to the centers of finance across the world, Palmer introduces us to peer-to-peer lenders who are financing entrepreneurs the big banks won't bet on, creating opportunities where none existed. He explores the world of social-impact bonds, which fund programs for the impoverished and homeless, simultaneously easing the burden on national governments and producing better results. And he explores the idea of human-capital contracts, whereby investors fund the educations of cash-strapped young people in return for a percentage of their future earnings.

In this far-ranging tour of the extraordinarily creative financial ideas of today and of the future, Smart Money offers an inspiring look at the new era of financial innovation that promises to benefit us all. 

Management

The Peter F. Drucker reader : selected articles from the father of modern management thinking

Call Number: 658/D794/2016
Peter F. Drucker Harvard Business Review Press 2016-12

The best of Peter F. Drucker's articles on management, all in one place.

That -management- exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managers - and powerfully shaped the nature of business - with his iconic articles in Harvard Business Review.

Through the lens of Drucker's broad vision, this volume presents an opportunity to trace the great shifts in organizations in the late 20th and early 21st centuries - from manufacturing to knowledge work, from career-length employee tenures to short-term contract relationships, from command-and-control structures to flatter organizations that call for new leadership techniques.

These articles also offer a firm and practical grasp of the role of the manager and the executive today - their responsibilities, their relationships, their decisions, and detailed processes that can make their work more effective.

A celebrated thinker at his best, in this volume Drucker paints a clear and comprehensive picture of management thinking and practice - both as it is and as it will be.

Superconsumers : a simple, speedy, and sustainable path to superior growth

Call Number: 658.8343/Y59/2016
Eddie Yoon Harvard Business Review Press 2016-12

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.

Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.

In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.

Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Sales growth : five proven strategies from the world's sales leaders

Thomas Baumgartner John Wiley 2016-5

The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function.

Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth.

Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

Harvard Business Review manager's handbook : the 17 skills leaders need to stand out

Call Number: 658.4092/H339/2017
Harvard Business Review Harvard Business Review Press 2017-1

The one primer you need to develop your managerial and leadership skills.

Whether you’re a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes—a direct report’s anxious questions, your boss’s last-minute assignment of an important presentation, or a blank business case staring you in the face. To reach your full potential in these situations, you need to master a new set of business and personal skills.

Packed with step-by-step advice and wisdom from Harvard Business Review’s management archive, the HBR Manager’s Handbook provides best practices on topics from understanding key financial statements and the fundamentals of strategy to emotional intelligence and building your employees’ trust. The book’s brief sections allow you to home in quickly on the solutions you need right away—or take a deeper dive if you need more context.

Keep this comprehensive guide with you throughout your career and be a more impactful leader in your organization.

How to create a successful business plan : for entrepreneurs, scientists, managers and students

Call Number: 658.4012/G146/2016
Dan Galai World Scientific 2016-8

How can all the nuts and bolts of a business be analyzed effectively in one comprehensive model and translated into a business plan? At various points in the life of a business, entrepreneurs will need to take stock of their ideas and plans and reformulate them in business and financial terms. How to Create a Successful Business Plan is about dynamic planning for businesses and provides a structured approach to business planning that focuses on the main components of the business model, while addressing key issues often raised by investors and potential business partners. It gives the company order and structure and helps managers optimize team integration and resources. The book provides a framework in which professionals from a broad range of backgrounds can work together on a successful business plan. Readers will find that the business model is discussed in depth, yet in accessible and easily understood terms.
Readership: Undergraduate and graduate business and management students; independent entrepreneurs; executives (in high-tech firms or in the more established industries); investors (such as angels or venture capitalists); and other potential business partners and service providers.

Social Sciences

Luxury : a rich history

Call Number: 306.4609/M169/2016
Peter McNeil Oxford University Press 2016-8

We live in a world obsessed by luxury. Long-distance airlines compete to offer first-class sleeping experiences and hotels recommend exclusive suites where you are never disturbed. Luxury is a rapidly changing global industry that makes the headlines daily in our newspapers and on the internet. More than ever, luxury is a pervasive presence in the cultural and economic life of the West - and increasingly too in the emerging super-economies of Asia and Latin America. 

Yet luxury is hardly a new phenomenon. Today's obsession with luxury brands and services is just one of the many manifestations that luxury has assumed. In the middle ages and the Renaissance, for example, luxury was linked to notions of magnificence and courtly splendour. In the eighteenth century luxury was at the center of philosophical debates over its role in shaping people's desires and oiling the wheels of commerce. And it continues to morph today, with the growth of the global super-rich and increasing wealth polarization. 

From palaces to penthouses, from couture fashion to lavish jewellery, from handbags to red wine, from fast cars to easy money, Peter McNeil and Giorgio Riello present the first ever global history of luxury, from the Romans to the twenty-first century: a sparkling and ever-changing story of extravagance, excess, novelty, and indulgence. 

Social Processes

Thank you for being late : an optimist's guide to thriving in the age of accelerations

Call Number: 303.483/F911/2016
Friedman Farrar, Straus and Giroux 2016-11

A field guide to the twenty-first century, written by one of its most celebrated observers.
We all sense it―something big is going on. You feel it in your workplace. You feel it when you talk to your kids. You can’t miss it when you read the newspapers or watch the news. Our lives are being transformed in so many realms all at once―and it is dizzying.
Thank You for Being Late is a work of contemporary history that serves as a field manual for how to write and think about this era of accelerations. It’s also an argument for “being late”―for pausing to appreciate this amazing historical epoch we’re passing through and to reflect on its possibilities and dangers. To amplify this point, Friedman revisits his Minnesota hometown in his moving concluding chapters; there, he explores how communities can create a “topsoil of trust” to anchor their increasingly diverse and digital populations.
With his trademark vitality, wit, and optimism, Friedman shows that we can overcome the multiple stresses of an age of accelerations―if we slow down, if we dare to be late and use the time to reimagine work, politics, and community. Thank You for Being Late is Friedman’s most ambitious book―and an essential guide to the present and the future.

经济

镜厅 : 大萧条、大衰退, 我们做对了什么, 又做错了什么

Hall of mirrors : the Great Depression, the great recession, and the uses-and misuses-of history
巴里•埃森格林 中信出版社 2016-11

《镜厅:大萧条,大衰退,我们做对了什么,又做错了什么》过去百年中发生了两次严重的金融危机,分别是20世纪30年代的大萧条和始于2008年的大衰退。为什么在我们认真反思了大萧条之后仍然没有预测到,更没有准备好应对2008年这场严重的危机呢?
当今国际学术界最活跃、最富影响力的著名经济学家之一巴里•埃森格林,一针见血地指出:失败的根源恰恰在于对大萧条的乐观解释。身为金融史权威学者,埃森格林强调,在雷曼兄弟破产之后,对于大萧条再现的恐惧影响了欧美的政策应对,这种影响既有积极的一面,也有消极的后果。
为更好地理解这两场危机和金融体系,埃森格林在不同的年代(20世纪30年代和21世纪)与大陆(北美和欧洲)之间切换,将两次金融危机高超地交织在一起,更将每个年代的风云人物和重大事件一一对应,从而深入探讨了20世纪30年代和21世纪宏观政策的失误表现、失误起因及其危害程度。
他精炼总结道,任由银行破产、不肯扩大开支等大萧条的这些错误举措,在2008年金融危机中被一一纠正。但这种不加区分的应对很快给高负债国家带来侵扰。在民众的压力下,决策者们很快屈服,在不成熟的时机转向了常规政策。其结果就是美国枯燥缓慢的复苏以及欧洲无休止的衰退。埃森格林最后指出,如果不能正确认识两次危机,下一场金融危机定会不期而至。
在探究这场没有尽头的危机的诸多作品中,可能没有哪一本能比得上巴里•埃森格林的《镜厅》。

新商业文明 : 从利润到价值

The new capitalist manifesto : building a disruptively better business
Call Number: 330.122/H253=1/2016
乌麦尔·哈克 中国人民大学出版社 2016-10

一个3美元的汉堡背后隐藏着怎样的惊人真相?谷歌坚持“不作恶”,为什么有所坚守业绩反而越来越好?Gap为什么越来越无法快速地跟上时尚的潮流趋势?微软通过把用户锁住来保留用户,而谷歌通过开放和包容留住用户……
企业为了追求发展,以牺牲环境、社会、大众、后代的利益为代价,获得高额利润的同时,却忽视了商业精神的实质。在经历了超高速的经济增长后,中国经济步入转型期,为了维持增长,企业有必要构建一种新型的经营理念,更加关注真实的价值创造而非仅仅关注股东利益,这是企业获得更高水平的优势从而持续获利的必然道路。书中作者描述了一幅未来商业的蓝图,从损耗优势、响应性、弹性、创造力、意义、建设性战略六个侧面告诉我们如何构建新型的经营理念,成为具备新商业文明的企业。

企业为了追求发展,以牺牲环境、社会、大众、后代的利益为代价,获得高额利润的同时,却忽视了商业精神的实质。作者在本书中提出,商业精神的内涵是企业应该掌握“建设型优势”,即关注真实的价值创造而非仅仅关注股东利益,这要求企业做到几个转变:从价值链到价值循环,从价值主张到价值对话,从战略到哲学,从市场保护到市场完善,从产品到幸福,从盲目增长到智慧增长。基于建设型优势,企业将成为有责任、有担当、有领导力的组织,而一种具备更长远、更开放视角的新商业文明也将形成。

管理

创业公司的动态股权分配机制

Call Number: 658.421/C022/2017
蔡聪 机械工业出版社 2017-1

如何你和合伙人一起开公司,你们几个商定平均分配股权,结果你做了所有的工作,而你的合伙人非常懒散,而他们到年底还照样分红,你会怎么办?针对静态股权分配所带来的种种问题,本书作者提出了一套公平、公正且能应对变化的股权分配规则——动态股权分配,告诉读者如何计算每个合伙人应该获得的股份,如何确定各种生产要素的实际价值,有新合伙人加入或者有合伙人退出时股份如何变化,创业失败后如何清算等,有理论体系,有方法,有工具,有案例。

麦肯锡采购指南

Procurement 20/20 : supply entrepreneurship in a changing world
Call Number: 658.72/S756=1/2016
彼得·斯皮勒 机械工业出版社 2016-11

本书借由麦肯锡全球研究院的研究成果,识别出采购将不得不在其中运作的新环境。世界在销售与供应端都将全球化,公司将在其端对端价值链上日益增加对职能专家的利用,大数据与全球网格将重塑我们产生见解的方式,多变与稀缺将要求敏捷运营,政府与消费者将驱使CPO通过法规与新的支出行为采取不同的购买方式。CEO和CPO将发现关于未来变化令人信服的观点,以及征服挑战并将其转化成机会的可持续战略。这一旅程始于当今的zui佳实践,并延伸至未来的战略以及实施战略的方式,本书是公司高管下一个10年的行动指南。

哲学

我是谁? 如果有我, 有几个我

Call Number: 110/P923=1/2016
理查德·大卫·普列斯特 社科文献 2015-12

为什么一部哲学作品会是德国网络书店长达16周的销售冠军,并且在德国各大书店落地陈列,读者人手一册?哲学思考不应该只是对于哲学史里的思想和哲学家的解释;一部隽永有趣的哲学普及作品也不应该只是浮光掠影地介绍各种哲学学派和理论。这不是一部哲学史导论,也不是脑筋急转弯的哲学入门;它以“人是什么”的问题为起点,以现代科学研究成果为工具,探讨人的认知、伦理、信仰、自由和爱的意义等我们在生命里终究要面对的重要课题。关于什么是人生的意义,如果你问我的话,我的回答是:保持好奇求知的心,让你的好主意付诸实现,用生命来丰富每个日子,而不是用日子来堆砌生命。关于哲学思考与自我省思的著作不胜枚举,但理查德·大卫·普列斯特所著的《我是谁如果有我有几个我精》却与众不同。因为过去从未有一本书能在同时提供自然科学的知识条件下,这么全面性地带领读者去思考各种人生重大的哲学问题。作者以谐趣而优雅的笔调,用丰富渊博的知识,帮助我们在面对关于人的庞杂知识时,找到一条的小径。《我是谁如果有我有几个我精》这本书横跨了心理学、哲学、生物学、脑部科学等不同学科,为我们介绍它们当前的新发展。如同一幅令人惊叹的拼图,最后终于呈现出今日科学界眼中「人类」的完整样貌,让我们在面对人生的种种迷惘与困惑时,终于看见了一座指引方向的灯.

教育

大学的精神

Call Number: 378/P802/2017
蒲实 中信出版集团 2017-1

《大学的精神》无论在什么时代,“受教育”都是一个人最低成本的提升通道,而美国著名社会心理学家马斯洛将它总结为,“教育是让一个人成为好版本的自己。”
《大学的精神》作者历时7年,通过实地探访,集中采访大学校长、学院领导、教授、大学学生等,追寻7所世界名校的魅力与品格、积淀与气质:代表精英意志的哈佛、培养社会领袖的耶鲁、作为硅谷心脏的斯坦福、成为现代绅士摇篮的牛津、为读书而生的剑桥、思辨之地海德堡、让梦想起飞的麻省理工。
从氛围到环境,从历史到现实,从制度到精神,本书对这7所世界名校进行了全方位的呈现,首先为国人真正了解它们提供全面、翔实的一手资料。 同时,面对国人对于大学生培养、大学定位、教育体制等问题的争论,本书能为国内教育实践者、大学生、学生家长等反思教育现状提供优秀范例与方向。
当然,《大学的精神》更加倡导一个“终身学习”的概念,“成为好版本的自己”不应该被限定于一个时间段。读书求知,这个自我提升的过程,也许并不依赖于外部环境,不在于你在哪里读大学。阅读本书,可以帮助更多人燃起终身学习的理念,把这种智识生活的愿望长存于内心。

历史

英格兰简史 : 从公元410年到21世纪的帝国兴衰

A short history of England : the complete story of our nation in a single volum
Call Number: 941/J521=1/2016
西蒙·詹金斯 化学工业出版社 2016-9

诺曼征服、亨利八世、维多利亚和第二次世界大战;王权与人民的冲突,国王、议会的角色演变
◎一本关于英格兰的英雄与恶棍、胜利与失败的历史书。
◎“英格兰曾经的独特辉煌,缘于它井井有条地将自己结构”
◎《今日历史》惊叹:詹金斯爵士用记者敏锐的视角重新审视英格兰,终于有一本值得信赖的作品,系统讲述了英格兰广袤复杂的历史!

◎《泰晤士报》畅销书/英国国家信托基金会(the National Trust)推荐作 !

英国历史学家、评论家、专栏作家詹金斯爵士在《英格兰简史》中,讲述了英格兰从公元410年的黑暗时代到21世纪初现代社会的完整历史。本书问世以来,赞誉如潮,被翻译成多国语言。
书中囊括众多影响英格兰历史的关键人物和事件,融入一个帝国的诞生、崛起、衰落的历程中。数十张珍贵的全彩图片,更令这部著作脉络清晰,体系完整。詹金斯爵士以其隽永的文笔,睿智的语言,严谨的态度,向我们娓娓道来现代英格兰是怎样炼成的。

穿越丝路 : 发现世界的中国方式

Call Number: 909/C915/2017
李伟 中信出版集团 2017-1

《穿越丝路:发现世界的中国方式》一部中国版的地理大发现,关于丝路上的文明、城市、器物、文化与宗教······究竟是什么原因,让我们的祖先跨越重重阻碍,九死一生地前往一个未知之地,去探索未知文明?在往返以数十年计的时代,他们付出了巨大的成本,究竟得到了什么?今日中国如何被这条道路所塑造?世界是否为中国所改变?抛去那些浪漫想象,今天这条道路上的国家保持着怎样的联系?

耗时一年,行程两万公里,作者亲赴丝绸之路上的众多国家:哈萨克斯坦、乌兹别克斯坦、吉尔吉斯斯坦、亚美尼亚、格鲁吉亚、意大利、马来西亚、新加坡······重新回溯这条道路的行走史,以及这一过程中的文明交融史。

在破碎化时代,本书以美的图与文,提供认识丝路系统化的故事脉络与知识体系,关于中国人发现世界、认识世界的方式与勇气,城市、器物在交流中的演化与融合,物种传播的影响与意义,以及文化与宗教的传播与交融。

时至今天,重走丝路仍然危险重重,在感叹我们祖先之伟大的同时,作者也把眼光由历史投向未来:这条道路会如何塑造未来的中国与世界?或许,这才真是有挑战性的问题。

文艺复兴的女人们

Runesansu no onnatachi
Call Number: 945.05/Y084=1/2017
盐野七生 中信出版集团股份有限公司 2016-12

历史中不仅有男人,也有女人,但历史书中却鲜有女人们的身影。盐野七生著的这本《文艺复兴的女人们》以文艺复兴时期最具影响力的四个女人为主线,串联起文艺复兴时期人们的生活、思想和国家命运。在这四名女性背后是文艺复兴时代的权力纷争、家国命运与悲欢离合,她们不仅是女儿、妻子、母亲,更是文艺复兴的女人们。

见证历史 : 从远古到现代

Eyewitness to history : from ancient times to the modern era
Call Number: 909/H999=1/2016
斯蒂芬•G•希斯洛普 中国大百科全书出版社 2016-8

从本质上说,历史是包括我们每一个人在内的人类故事。
本书以时间为脉络,并行介绍同一时期发生在世界各大洲的重要历史事件和人物。以阶级、宗教、文化、贸易、建筑、艺术、领袖、冲突、科学、文献等关键词展开叙述,多角度、全方位解读历史。从史前到当今,从走出非洲到首批国家的建立,从汉莫拉比法典到论语,从成吉思汗到马可∙波罗……每一个具有里程碑意义的事件、人物、地点、文献都囊括其中。
美国国家地理:
国家地理学会成立于 1888 年,是世界上最大的非盈利性科教组织之一。其官方杂志《国家地理》及其他四份杂志,以及国家地理频道、
电视纪录片、广播节目、电影、图书、视频和 DVD、地图和互动
媒体,在全球范围内每月读者数量超过 2.85 亿人。《国家地理》资助了 9000 多项科研攻关项目,并资助了一项地理知识扫盲的教育项目。

计算机

人工智能 : 改变世界, 重建未来

Thinking machines : the inside story of artificial intelligence and our race to build the future
Call Number: 006.3/D712=1/2017
卢克•多梅尔 中信出版社 2016-12

《人工智能:改变世界,重建未来》为何只能在有限范围使用的弱人工智能突然变得聪明起来?拥有人类的创造力、复制人类的思维、与人类相爱……人工智能究竟能走多远?智能时代,人类的工作、价值、思维是更进化还是会被淘汰?从无所不知的语音助手到复制人类思维的虚拟替身,这本书将人工智能发展历史上一个个有趣的故事串联起来,并梳理了计算机之父艾伦·图灵、深度学习鼻祖杰夫·辛顿等众多对人工智能的发展起到重要作用的历史人物,把科幻与真实交错、古老与现代并存的人工智能全方位、多角度地展现在我们面前,倾情描绘了人工智能时代的精彩。

人工智能作为人类的伟大作品,也对我们的生活产生了重大影响,不管是智能制造还是未来就业,人工智能都不可避免地参与到人类的未来命运中。我们该如何抓住机遇,积极迎接人工智能带来的挑战?答案就在这本书中。

科学

物理大爆炸

The problems of physics
Call Number: 530/L513=1/2017
安东尼·J. 莱格特 上海交通大学出版社 2017-3

物理大爆炸讲述的是我们生活在一个无限的宇宙中吗?这个宇宙如果有边界的话,那么边界之外又是什么?为什么时空是四维的,或者说时空真的是四维的吗?物质是由什么组成的?这些问题在物理学多个分支学科领域中一直存在着激烈而多元化的讨论。
本书将带领大众读者回顾、探讨这些当代物理学研究中的代表性命题。物理学内容广博且相互交织,作者沿着高能物理学、宇宙学、凝聚态物理学和基础性物理问题这四条脉络向我们展示了一个玄妙但并不神秘的物理世界。书中的理论都由作者配以生动形象的比喻,例如将双缝实验与撞球进行类比,用洗牌来解释热力学定律等。除此以外,许多物理、天文爱好者关注的黑洞、引力波、宇宙膨胀、时间弯曲、时间之箭等话题也在这本书中得到充分的讨论。正如作者所言“物理学家们就像在一个裂开的冰川中攀岩”,物理成果的每次获取都需要经历冒险但过程是充满惊喜又令人兴奋的,这本书可以让更多的读者加入这场探险之旅。

Economics

The sharing economy : the end of employment and the rise of crowd-based capitalism

Call Number: 330/S957/2016
Arun Sundararajan The MIT Press 2017-4

Sharing isn't new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club -- these are not revolutionary concepts. What is new, in the "sharing economy," is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as "crowd-based capitalism" -- a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected?

Drawing on extensive research and numerous real-world examples -- including Airbnb, Lyft, Uber, Etsy, TaskRabbit, France's BlaBlaCar, China's Didi Kuaidi, and India's Ola, Sundararajan explains the basics of crowd-based capitalism. He describes the intriguing mix of "gift" and "market" in its transactions, demystifies emerging blockchain technologies, and clarifies the dizzying array of emerging on-demand platforms. He considers how this new paradigm changes economic growth and the future of work. Will we live in a world of empowered entrepreneurs who enjoy professional flexibility and independence? Or will we become disenfranchised digital laborers scurrying between platforms in search of the next wedge of piecework? Sundararajan highlights the important policy choices and suggests possible new directions for self-regulatory organizations, labor law, and funding our social safety net.

Five easy theses : commonsense solutions to America's greatest economic challenges

Call Number: 330.973/S877/2016
James Stone Houghton Mifflin Harcourt 2016-3

A business leader and esteemed economic thinker outlines simple solutions to America’s five most pressing public policy issues, from healthcare to education to inequality.

America today confronts a host of urgent problems, many of them seemingly intractable, but some we are entirely capable of solving. In Five Easy Theses, James M. Stone presents specific, common-sense solutions to a handful of our most pressing challenges, showing how simple it would be to shore up Social Security, rein in an out-of-control financial sector, reduce inequality, and make healthcare and education better and more affordable. The means are right in front of us, Stone explains, in various policy options that — if implemented — could preserve or enhance government revenue while also channeling the national economy toward the greater good. 
 
Accessible and thought provoking, Five Easy Theses reveals that a more democratic, prosperous America is well within our reach. 

Finance

Buying, selling, and valuing financial practices, + website : the FP transitions M&A guide

Call Number: 332.60681/G774/2016
David Grau Sr. Wiley 2016-8

Buying, Selling, & Valuing Financial Practices shows you how to complete a sale or acquisition of a financial advisory practice and have both the buyer and seller walk away with the best possible terms. From the first pages of this unique book, buyers and sellers and merger partners will find detailed information that separately addresses each of their needs, issues and concerns.

From bestselling author and industry influencer David Grau Sr. JD, this masterful guide takes you from the important basics of valuation to the finer points of deal structuring, due diligence, and legal matters, with a depth of coverage and strategic guidance that puts you in another league when you enter the M&A space. Complete with valuable tools, worksheets, and checklists on a companion website, no other resource enables you to:

  • Master the concepts of value and valuation and take this issue “off the table” early in the negotiation process
  • Utilize advanced deal structuring techniques including seller and bank financing strategies
  • Understand how to acquire a book, practice or business based on how it was built, and what it is capable of delivering in the years to come
  • Navigate the complexities of this highly-regulated profession to achieve consistently great results whether buying, selling, or merging

Buying, Selling, & Valuing Financial Practices will ensure that you manage your M&A transaction properly and professionally, aided with the most powerful set of tools available anywhere in the industry, all designed to create a transaction where everyone wins—buyer, seller, and clients.

Management

Problem solved : a powerful system for making complex decisions with confidence and conviction

Call Number: 153.43/E354/2017
Cheryl Strauss Einhorn Career Press 2017-4

It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision?

Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, Problem Solved will show you how to use the powerful Area Method to make complex personal and professional decisions with confidence and conviction.

Cheryl's Area Method coaches you to make smarter, better decisions because it:

  • Recognizes that research is a fundamental part of decision making and breaks down the process into a series of easy-to-follow steps.
  • Solves for problematic mental shortcuts such as bias, judgment, and assumptions.
  • Builds in strategic stops that help you chunk your learning, stay focused, and make your work work for you.
  • Provides a flexible and repeatable process that acts as a feedback loop.

Life is filled with uncertainty, but that uncertainty needn't hobble us. Problem Solved offers a proactive way to work with, and work through, ambiguity to make thoughtful, confident decisions despite our uncertain and volatile world.

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience

Call Number: 658.872/W947/2017
Travis Wright Wiley 2016-12

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line.

The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation.

  • Optimize competitive advantage and customer experience
  • Map strategy back to business objectives
  • Engage customers with a pragmatic, proven marketing system
  • Reorganize sales and marketing to fill talent and knowledge gaps

Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Good charts : the HBR guide to making smarter, more persuasive data visualizations

Call Number: 658.452/B511/2016
Scott Berinato Harvard Business Review Press 2016-5

A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.

For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could.

What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success.

In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping.

This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice.

Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.

Accelerating performance : how organizations can mobilize, execute, and transform with agility

Call Number: 658.406/P945/2017
Colin Price Wiley 2017-1

Accelerating Performance is not just another “warm and fuzzy” change management book—it's a practical, comprehensive, data-driven action plan for picking up the pace and achieving more. Co-written by one of the authors of Beyond Performance, this book draws on a combination of empirical research and decades of experience advising global companies to show you how to reduce time to value by building and changing momentum more quickly than your competitors.

The META framework (short for Mobilize, Execute, and Transform with Agility) offers advice for leading change at four levels: strategy, the organization, teams, and individuals. In addition to step-by-step guidance toward assessment, planning, and implementation, the book offers:

 

  • A diagnostic tool for leaders, teams, and organizations to assess their starting place, and highlight the specific areas needed to improve the ability to accelerate performance.
  • A detailed look at the factors proven to create drag—and drive—at each of the four levels: strategy, organizations, teams, and individuals.
  • An exploration of the 39 differentiating actions that organizations can combine as dictated by their strategy and context into a winning recipe.
  • A closer look at the practices of 23 “superaccelerators,” a global (and perhaps unexpected) mix of companies that have demonstrated a consistent ability to accelerate performance.

A single taste of success is all it takes to spark change, but the hard work of following through requires constant vigilance—and a plan. Learn how to capture that drive, bottle it, and use it to sustain motivation, inspiration, and achievement. Deliver at the highest level, and then turn around and do even better next time. Accelerating Performance gives leaders a step-by-step framework for taking action and transforming their organizations, teams, and even themselves—starting today.

Art thinking : how to carve out creative space in a world of schedules, budgets, and bosses

Call Number: 658.403/W577/2016
Amy Whitaker HarperBusiness 2016-7

An indispensable and inspiring guide to creativity in the workplace and beyond, drawing on art, psychology, science, sports, law, business, and technology to help you land big ideas in the practical world.

Anyone from CEO to freelancer knows how hard it is to think big, let alone follow up, while under pressure to get things done. Art Thinking offers practical principles, inspiration, and a healthy dose of pragmatism to help you navigate the difficulties of balancing creative thinking with driving toward results.

With an MBA and an MFA, Amy Whitaker, an entrepreneur-in-residence at the New Museum Incubator, draws on stories of athletes, managers, writers, scientists, entrepreneurs, and even artists to engage you in the process of “art thinking.” If you are making a work of art in any field, you aren’t going from point A to point B. You are inventing point B.

Art Thinking combines the mind-sets of art and the tools of business to protect space for open-ended exploration and manage risks on your way to success. Art Thinking takes you from “Wouldn’t it be cool if . . . ?” to realizing your highest aims, helping you build creative skills you can apply across all facets of business and life. Warm, honest, and unexpected, Art Thinking will help you reimagine your work and life—and even change the world—while enjoying the journey from point A.

Art Thinking features 60 line drawings throughout.

Play bigger : how pirates, dreamers, and innovators create and dominate markets

Call Number: 658.4012/R165/2016
Al Ramadan HarperBusiness 2016-6

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Learn business analytics in six steps using SAS and R : a practical, step-by-step guide to learning business analytics

Call Number: 650.0285/T835/2016
Subhashini Sharma Tripathi Apress 2016-12

Apply analytics to business problems using two very popular software tools, SAS and R. No matter your industry, this book will provide you with the knowledge and insights you and your business partners need to make better decisions faster.

Learn Business Analytics in Six Steps Using SAS and R teaches you how to solve problems and execute projects through the "DCOVA and I" (Define, Collect, Organize, Visualize, Analyze, and Insights) process. You no longer need to choose between the two most popular software tools. This book puts the best of both worlds―SAS and R―at your fingertips to solve a myriad of problems, whether relating to data science, finance, web usage, product development, or any other business discipline.

What You'll Learn

  • Use the DCOVA and I process: Define, Collect, Organize, Visualize, Analyze and Insights.
  • Harness both SAS and R, the star analytics technologies in the industry
  • Use various tools to solve significant business challenges
  • Understand how the tools relate to business analytics
  • See seven case studies for hands-on practice

This book is for all IT professionals, especially data analysts, as well as anyone who

  • Likes to solve business problems and is good with logical thinking and numbers
  • Wants to enter the analytics world and is looking for a structured book to reach that goal
  • Is currently working on SAS , R, or any other analytics software and strives to use its full power

Commerce

The etiquette edge : modern manners for business success

Call Number: 395.52/L278/2016
Beverly Langford AMACOM 2016-8

Intelligence, ambition, and skill will start you on the road to success, but without strong communications skills, social savvy, and a sense of appropriate behavior...you won't get far.
The Etiquette Edge gives you a crash course on modern business manners. New advice explains how to navigate sticky situations at work, including digital interactions that are easy to misinterpret--and hard to mend. From interviewing etiquette and dress codes to working in close quarters and communicating upward, you'll master the essentials of making a great impression and building relationships, including how to:
- Be smart about how--and when--you use your smartphone
- Handle difficult conversations with tact and finesse
- Check texts and emails for content and tone
- Create a polished image on social media
- Conduct meetings (in person, online, or over lunch) with poise and confidence
- And more
In our era of entitlement, saying thank-you and giving praise are increasingly rare--but these simple acts are far from empty gestures. They're refreshing reflections of respect. Inconsiderate people and poor conduct may permeate the workplace, but success comes to those who play by a better set of rules.

Social Processes

Age of discovery : navigating the risks and rewards of our new renaissance

Call Number: 909.82/G619/2016
Ian Goldin St. Martin's Press 2016-5

The present is a contest between the bright and dark sides of discovery. To avoid being torn apart by its stresses, we need to recognize the fact―and gain courage and wisdom from the past. Age of Discovery shows how.

Now is the best moment in history to be alive, but we have never felt more anxious or divided. Human health, aggregate wealth and education are flourishing. Scientific discovery is racing forward. But the same global flows of trade, capital, people and ideas that make gains possible for some people deliver big losses to others―and make us all more vulnerable to one another.

Business and science are working giant revolutions upon our societies, but our politics and institutions evolve at a much slower pace. That’s why, in a moment when everyone ought to be celebrating giant global gains, many of us are righteously angry at being left out and stressed about where we’re headed.

To make sense of present shocks, we need to step back and recognize: we’ve been here before. The first Renaissance, the time of Columbus, Copernicus, Gutenberg and others, likewise redrew all maps of the world, democratized communication and sparked a flourishing of creative achievement. But their world also grappled with the same dark side of rapid change: social division, political extremism, insecurity, pandemics and other unintended consequences of discovery.

Now is the second Renaissance. We can still flourish―if we learn from the first.

Technology

The adventures of an IT leader

Call Number: 004.0684/A935/2016
Robert D. Austin Harvard Business Review Press 2016-8

Becoming an effective IT leader and manager presents a host of challenges—from anticipating emerging technologies, to managing relationships with senior executives, vendors, and employees, to communicating with the board. A good IT leader must also be a strong business leader.

This book—now thoroughly updated with a new preface by the authors and current tech details and terminology—invites you to accompany new CIO Jim Barton as he steps up to leadership at his company. You’ll get a deeper understanding of the role of IT in your own organization as you see Jim struggle through a tough first year, handling (and fumbling) all kinds of management challenges. Although fictional, the scenarios are based on the authors’ long experience working with real-life companies across industries and sectors.

The Adventures of an IT Leader is both an insightful story and an instructive guidebook. You can read it from beginning to end or treat it as a series of cases, skipping around to different chapters that address your most pressing needs. (For example, if you need to learn about crisis management and security, read chapters 10–12.) You can also test yourself and think about how to use the book’s lessons in your own company by reading the authors’ “Reflection” questions at the end of each chapter.

This book is your indispensable manual for IT management and leadership, no matter what business you’re in.

Bibliographies

Bobby Kennedy : the making of a liberal icon

Larry Tye Random House Trade Paperbacks 2017-5

History remembers Robert F. Kennedy as a racial healer, a tribune for the poor, and the last progressive knight of a bygone era of American politics. But Kennedy’s enshrinement in the liberal pantheon was actually the final stage of a journey that had its beginnings in the conservative 1950s. In Bobby Kennedy, Larry Tye peels away layers of myth and misconception to paint a complete portrait of this singularly fascinating figure.

To capture the full arc of his subject’s life, Tye draws on unpublished memoirs, unreleased government files, and fifty-eight boxes of papers that had been under lock and key for the past forty years. He conducted hundreds of interviews with RFK intimates—including Bobby’s widow, Ethel, his sister Jean, and his aide John Siegenthaler—many of whom have never spoken to another biographer. Tye’s determination to sift through the tangle of often contradictory opinions means that Bobby Kennedy will stand as the definitive one-volume biography of a man much beloved, but just as often misunderstood. 

Bobby Kennedy’s transformation from cold warrior to fiery liberal is a profoundly moving personal story that also offers a lens onto two of the most chaotic and confounding decades of twentieth-century American history. The first half of RFK’s career underlines what the country was like in the era of Eisenhower, while his last years as a champion of the underclass reflect the seismic shifts wrought by the 1960s. Nurtured on the rightist orthodoxies of his dynasty-building father, Bobby Kennedy began his public life as counsel to the red-baiting senator Joseph McCarthy. He ended it with a noble campaign to unite working-class whites with poor blacks and Latinos in an electoral coalition that seemed poised to redraw the face of presidential politics. Along the way, he turned up at the center of every event that mattered, from the Bay of Pigs and the Cuban Missile Crisis to race riots and Vietnam.

经济

智能革命: 迎接人工智能时代的社会、经济与文化变革

Call Number: 006.3/L312/2017
李彦宏等著 中信出版社 2017-4

将人工智能定义为堪比任何一次技术革命的伟大变革,并且明确提出,在技术与人的关系上,智能革命不同于前几次技术革命,不是人去适应机器,而是机器主动来学习和适应人类,并同人类一起学习和创新这个世界。

大数据是智能社会运转的根本动力和燃料。以百度为代表的搜索引擎公司,由于对数据资源的获取和使用类似深度学习的商业模式,也与大数据—深度学习—提取模式—创造用户价值这一研发文化相匹配,使其天然具备了人工智能的基因。书中通过对“百度大脑”的解析,从硬件集群、计算能力、大数据资源、人工智能文化等方面提出了智能化的基本标准,并且从制造业升级、金融革新、无人驾驶、管理革命、智能生活等多个维度,描绘即将到来的智能社会,反思人类即将面临的种种挑战。

“人工智能”正式写入2017年政府工作报告,折射出未来人工智能产业在我国经济发展与转型中的重要性。本书内容涵盖了人工智能发展的主要领域,刻画了人工智能未来发展的场景和商业模式,对我国各行各业应对智能化转型提供了很好的指引和借鉴。

中国经济2040: 全球变局与中国道路

Call Number: 330.951/L404/2017
梁国勇著 中国人民大学出版社 2017-1

此书汇集了著者过去10年来对世界经济新版图和中国发展新路径的研究成果,兼具宏大视野、深度思考和前瞻性建议。在构建一个基于大历史观的观察维度之后,本书探讨了全球化与中国发展的关联,分析了两者共同面临的变局、动态和前景。着眼于长期转型和增长,本书选取国际金融、贸易、投资等主要“接口”,探讨了世界经济呈现的新格局和中国经济面临的新问题。最后,著者将视野拓展到经济之外,展望了一个可能到来的“中国世纪”。跳出中国看中国,立足世界看中国,希望此书能帮助读者更清晰地认识我们所处的时代和我们面临的道路。

大变革: 互联网重构商业模式

Call Number: 384.33/S684/2017
水木然, 慕千里著 清华大学出版社 2017-1

当前我们所处的世界在不停变化中,有志之士不应随波逐流,而应顺势而起,创造一份属于自己 的世界。如何创造属于自己的世界?首先必须看懂这个世界的变化,接着要寻找到变革中更适合自己 的风口,*后把自己变成那只可以借风口之势起飞的吉祥猪。 为了做到这一点,首先,我们必须要回首历史,了解三十多年变革历史,知道幸福由来,相信未 来辉煌;第二,我们必须明白自己所处的美好时代——一个倡导“大众创业,万众创新”的创业时代; 第三,我们必须了解当前的各种技术变革,由工业 4.0、4D 打印领衔的即将开启的第四次工业革命—— “智能制造”时代;第四,我们必须熟悉*的各种商业模式,如互联电商、共享经济改变了传统产 业的生产模式。 本书以开明且有战略的行文风格,将全文分为:繁荣与沉淀、科技与传统、财富与分配、文明与 复兴四个部分。强调以智能制造、互联网为代表的新技术革命正在参与布局整个世界,而传统企业在 衰变,大企业在裂变,小企业在巨变。跨界、互联、强化、定制等现象不断发生,*终导致我们的社 会结构、运作逻辑、商业秩序等将被一一颠覆。同时本书还立足于介绍 30 年来的改革成果,根据历史 上经典经济危机的经验教训,分析当前中国经济趋势,旨在引导中国企业走向更加光明的未来,帮助 我们每个人在崭新的时代里找到定位,在中国即将迎来的下一个快速发展的 30 年,走向复兴和强大。 本书视角独到、旁征博引、内容全面,是一种人人都读得懂的经济类通俗科普读物。

管理

股权设计: 互联网 + 时代创业公司股权架构

Call Number: 658.421/G821/2017
郭勤贵, 耿小武著 机械工业出版社 2016-12

本书立足于股权,围绕创业之初的股权设置、股权激励、股权融资、股权控制等展开,以通俗易懂的解读与案例来辅助说明,为创业者、创业公司、投资人、创业服务机构和研究者等展开了一条广阔的创业公司成长之路,揭示股权设置在公司成长各个阶段的重要性。

培训手记: 从经营出发培养人才

Call Number: 658.3124/M685/2016
米雅著 清华大学出版社 2016-11

本书讲述了一个中小学生教育辅导公司的人力资源管理和培训的故事。小城市,小企业,民营,老板一言堂,亲戚朋友打天下,看现代人力资源管理理念是如何改造“人治”为主的民营企业的。主人公LJ是如何说服老板推行一项项新的人力资源制度的?是如何取得低学历高管的支持并开展培训的?是如何通过看得见的培训效果提升了员工的能力的? 制度必须切合企业的实际情况,措施必须得到管理客体的支持,不能做到因人而异,因企施策,管理注定会失败,看文中主人公如何演绎润物细无声的管理故事……

精简: 无印良品与品牌理念打造

Call Number: 658.827/J373=1/2016
江上隆夫著, 逸宁译 人民邮电出版社 2016-11

本书为日本朝日广告奖、日经广告金奖、日经金融广告奖zui高奖得主江上隆夫先生关于品 牌理念的通俗著作。 作者结合多年的品 牌顾问与广告创意经验,以无印良品等品 牌为例,详尽剖析了品 牌理念对产品营销、消费惯性培养、用户体验优化、企业定位与资源整合等方面的作用与影响,并极为简明地讲述了如何打造能够渗透心智的高效品 牌理念。企业经营者、创业者、广告人、文案策划等都能从中获得有益启示。

创业, 从一个小目标开始

Call Number: 658.11/S968=1/2016
(丹)米克尔・斯瓦内, (美)卡莉・阿德勒著; 于超译 中信出版集团 2016-11

说到创业,可能出现在你脑海里的是,在硅谷或者北京这样的创业沃土,一个年轻的工程师带着他绝妙的创意和决心吸引来了风险投资,然后开启一段创业的旅程。但是,如果你周围完全没有创业环境可言,融资也丝毫看不到希望呢?这本书将完全颠覆你的创业常规性思维,给你一个不一样的创业故事。

作者米克尔讲述了从第一次互联网泡沫到当前繁荣时期他与其他两位丹麦青年的创业故事。像大多数创业者那样,他们遇到了异乎寻常的困难和挑战,书中详细讲述了在创业初期,他们是如何在毫无创业环境可言的哥本哈根的阁楼里克服重重荆棘和阻碍,带着他们最初的梦想,为有需要的人提供好的客户服务,一步步走向了行业的*。

在书中,作者开诚布公,既分享了创业过程中的里程碑事件也袒露了自己的内心独白。最重要的是,你能得到一些只能在实战中才能获得的中肯建议和创业细节。每个人的创业故事都不同,成功也没有公式可循。而这本书将带给你的是一段特别的创业学习范本。你可以汲取到作者创业时所有成功的、失败的经验,以及处理问题的方式。

没有创业沃土的丹麦如何成就了一家伟大的上市公司?为什么作者会放弃舒适的生活而甘冒风险去追寻梦想?对于毫无管理经验的公司而言,如何融资、创建团队并处理好和合伙人的关系?…………读读这本书,去创造属于你的创业故事吧!

心理学

吾心可鉴: 澎湃的福流

Call Number: 152.42/P504/2016
彭凯平著 清华大学出版社 2016-7

在现代心理科学的助推下,西方心理学近年来突飞猛进地发展了起来。市面上太多优秀西方心理学著作和通俗读物,读者们阅读的时候一定有这样的疑问:那些基于西方人群的令人震撼的心理学实验,和我们中国人有什么关系?看似充满了逻辑和科学,可是真的适用于5000年来思维体系完全不同的生活和工作吗?

根植于传统中国的阳明心学,近年来得到了广泛的普及,人人津津乐道。可是,斗转星移,世事变迁,那些经典阳谋真的可以穿越时空,永远奏效吗?

作为读者,我们多么渴望这两类让我们醍醐灌顶的真理,到了我们的手里,能真正从知道变为做到。

是否有这样一个对两类心理学都烂熟于心,东西真实融会贯通的学者?有没有对上述两方面比较全面了解之后,提出了国际领先的创造性理论和研究成果的学者?
如果有这样的学者,他能否用中西无缝兼容的方式、读者可以接受、可以听懂的方式,把这两类知识中最能启发我们思考的内容,解读给我们,让我们的爱情、亲情、创新、开拓、跨界……能够呈现前无古人的美好状态? ……

本书作者彭凯平教授,因1994年发表著名的研究论文——《文化与归因研究》闻名于国际心理学界,文章当年全球引用量超过3千次,获美国心理学会年度优秀论文奖。他是世界文化心理学奠基团队成员之一,也是跨文化心理学领域最杰出的国际专家之一。他以亲历的研究、面对面与欧美众多著名心理学家同事的深度沟通,以及国内一线心理学授课与交流经验,对充满了争议和质疑的问题的思考与态度……这些他在幸福的臻致境界——澎湃的福流下成就的文字……希望能引导我们沉浸、直达“福流”状态。

历史

BBC世界史

A history of the world
Call Number: 909/M358=1/2016
安德鲁・马尔著; 邢科译 天津人民出版社 2016-10

我们对世界历史的理解总是在不断改变,因为世界各地时时刻刻都有新的发现,并向我们的旧有偏见发起挑战。在本书中,作者带我们重游了那些熟悉的历史重大事件,从古希腊罗马到拿破仑加冕,再到21世纪的环境与人口危机,然而他向我们介绍的却是围绕在这些事件周围鲜为人知的故事,地域横跨秘鲁、乌克兰、加勒比地区。书中既检视了那些失败与消逝的文明,也讲述了当今强权的起源,并且揭示曾经在不同历史时期、不同地理位置发生的诸多历史事件是何其相似!

本书的主旋律相当简单明了:我们有能力理解和塑造周围的世界,这使我们逐渐成为这颗星球的主宰,纵然今天我们已经为地球造成了巨大的负担,但如同我们曾经克服挑战、渡过难关一样,科技能力使我们仍然具有足够的信心;然而在另一方面,我们在政治上的表现就逊色得多,总像一个醉汉一样左右摇摆。因此,本书既是一曲我们现代智人聪明才智的欢乐颂,也是一部我们现代智人政治愚行的启示录。只有认清人类境况的这种二律背反状态,我们才能警醒那些由成功引起的失败,重新调整眼前的方向。

文明之光

吴军著 人民邮电出版社 2017-2

计算机科学家吴军博士暨创作《浪潮之巅》、《数学之美》之后,将视角拉回到人类文明史,以他独具的观点从对人类文明产生了重大影响却在过去被忽略的历史故事里,选择了有意思的几十个片段特写,有机地展现了一幅人类文明发展的画卷。《文明之光》系列创作历经整整四年。作者所选的创作素材来自于十几年来在世界各地的所见所闻,对其内容都有着深刻的体会和认识。吴军博士的《文明之光》系列,为读者全面了解人类文明史中那些绚烂多彩的璀璨文明,提供了一个崭新的视角。

吴军,著名学者,投资人,人工智能、语音识别和互联网搜索专家。毕业于清华大学和美国约翰•霍普金斯大学,现任丰元资本创始合伙人、上海交通大学客座教授、约翰•霍普金斯大学工学院董事等职。吴军博士曾作为资深研究员和副总裁分别任职于Google公司和腾讯公司。在Google公司,他和同事一同开创了搜索反作弊研究领域,成立了中、日、韩文产品部门。吴军博士设计了Google中、日、韩文搜索算法,领导了Google自然语言分析器、自动问答等研究型项目,并开发了大量的中、日、韩文产品。在腾讯公司,他负责了搜索、搜索广告和街景地图等项目。作为风险投资人,他成功地投资了数十家硅谷和中国的高科技企业。吴军博士著有《数学之美》《浪潮之巅》《大学之路》《文明之光》《硅谷之谜》和《智能时代》等多部畅销图书,并多次获得包括文津奖、中国好书奖、中华优秀出版物在内的*图书大奖。

语言

品味公文: 公文写作大手笔练就之道

Call Number: 808.06635/W315/2016
王群著 北京联合出版公司 2016-5

《品味公文》不是低层次地简单讲解公文格式的条条框框,而是集作者几十年的机关写作积累,归纳出丰富而实用的写作实战经验,是站在“大手笔”的高度教导如何写出有内容有价值的以文辅政的工作报告、调研报告、讲话稿等。

文学

自在独行

Call Number: 895.1452/J243/2016
贾平凹著 长江文艺出版社 2016-5

平凹先生素来喜静,很怕有人来敲他的房门。让他觉得自在的,要么就是行走于西北的大地,要么就是隐居在自己的书房。先生其实也喜欢热闹,只是先生的热闹并不是灯火灿烂,而是内心的安宁与独行的自在。

这本书写情感、聊爱好、谈社会、说人生。有俗世的智慧,也有生活的趣味。对于匆匆的路人,平凹先生这部文集只是用来附庸风雅的玩物。但这本书却要写给生命的行者。愿他们能懂得孤独的真义,在生活里多一些从容潇洒。

走到人生边上 : 自问自答 (增订本) (碎金文丛)

Call Number: 895.1452/Y202Z/2016
杨绛著 商务印书馆 2016-7

我正站在人生的边缘边缘上,向后看看,也向前看看。向后看,我已经活了一辈子,人生一世,为的是什么呢?我要探索人生的价值。向前看呢,我再往前去,就什么都没有了吗?   ——杨绛 

杨绛先生在96岁高龄时创作了这部充满哲思与意趣的散文集,通过对命运、人生、生与死、灵与肉等根本问题的思考,领悟到人生的价值在于遵循“灵性良心”的要求修炼自己,完善自身。她以深刻独到的体验、秉笔直书的勇气和生动饱满的笔触,为那些在现实生活中因信仰缺失而茫然无助的人们指点迷津。书后巧置精彩随笔,增补“百岁答问”,对其看法加以佐证,语言本色无华、感人至深。

小说课

Call Number: 895.1452/B758/2017
毕飞宇著 人民文学出版社 2017-1

本书辑录了作家毕飞宇在南京大学等高校课堂上与学生谈小说的讲稿,所谈论的小说皆为古今中外名著经典,既有《聊斋志异》《水浒传》《红楼梦》,也有哈代、海明威、奈保尔、乃至霍金等人的作品,讲稿曾发表于《钟山》杂志,广为流传,特结集以飨读者。

作者毕飞宇,1964年1月生于江苏兴化,现为南京大学教授。20世纪80年代中期开始小说创作,著有《毕飞宇文集》四卷(2003),《毕飞宇作品集》七卷(2009),代表作有短篇小说《哺乳期的女人》、《地球上的王家庄》,中篇小说《青衣》、《玉米》,长篇小说《平原》、《推拿》。《玉米》,哺乳期的女人获首届鲁迅文学奖,《玉米》获第三届鲁迅文学奖,Three Sisters(《玉米》《玉秀》《玉秧》英文版)获英仕曼亚洲文学奖,《平原》获法国《世界报》文学奖,《推拿》获得第八届茅盾文学奖。

洄澜: 相逢巨流河

齊邦媛编著 生活・读书・新知三联书店 2016-1

本书为《巨流河》回响的纪念文集,由齐邦媛本人编著。分为评论、访谈、来函三个部分,从千篇文字中精选近百篇。收录的文章包括简媜、陈文茜、林文月、王德威、王鼎钧、席慕蓉等作家的文字。

齐邦媛(1924~),女,汉族,辽宁铁岭人,台湾地区以及国民党政界人士齐世英长女,国立武汉大学外文系毕业,1947年到台湾,1968年美国印第安纳大学研究,1969年出任中兴大学新成立之外文系系主任,1988年从台湾大学外文系教授任内退休,受聘为台大荣誉教授迄今。曾任美国圣玛丽学院、旧金山加州州立大学访问教授,德国柏林自由大学客座教授。教学、著作,论述严谨;编选、翻译、出版文学评论多种,对引介西方文学到台湾,将台湾代表性文学作品英译推介至西方世界,卓有贡献。

艺术

穿T恤听古典音乐

Call Number: 781.68/T684/2017
田艺苗著 台海出版社 2017-1

《穿T恤听古典音乐》由田艺苗同名系列讲座的十七篇演讲稿整理而成。从怎么听古典音乐,到古典音乐的礼仪、知识、背后的故事,既有针对音乐作品的评论,也生动刻画了音乐家的个性和生活。听古典音乐,穿什么并不要紧。你可以穿T恤、穿牛仔、穿西装、穿睡袍……古典音乐不是老古董,不是装饰品,也不是奢侈品,它没有那么高不可攀,也无需附庸风雅,艺术本身就是为了质疑一切规则与繁文缛节而生。

建筑

东西建筑十讲

Call Number: 720.9/H114/2016
汉宝德著 生活•读书•新知三联书店 2016-1

《东西建筑十讲》一书是作者2012年讲授的十堂“中西建筑文化”课的文本呈现,主要内容架构在以古希腊、罗马文化为起点的西方建筑,与以中国黄河流域文化为起点的东方建筑的对比之上,呈现了从远古到当代的东西建筑及人文思潮,浓缩了“中国建筑史”、“西方建筑史”和“现当代建筑风潮”的精要。作者以不凡的见识和丰富的学养,在有限的篇幅(约9万字)内,钩玄提要,穿古越今,盱衡东西。全书行文晓畅,深入浅出,并辅以大量图片(226幅),是一本很好的面向一般知识读者的建筑文化普及读物。

旅游

相思在马丘比丘: 跨越半个地球的南美之旅

Call Number: 918/Y776/2017
余义林著 东方出版社 2017-1

南美洲,那个以盛产神秘文化著称的世界,古老而又遥远;那个印加帝国发祥和灭亡的地方,壮阔而斑斓。本书作者飞越半个地球,记述了在南美旅行的见闻。世界上*长的安第斯山脉、世界上*宽的伊瓜苏大瀑布,以及遗世而独立的印加古迹库斯科,神秘的印第安城堡马丘比丘,无法解释的纳斯卡地画,无人能懂的复活节岛巨人石像……读者仿佛跟着她优美活泼的文字,也走了一趟离中国*远的地方。 但这又不是一本普通的游记。作者以文化记者的视角,看到了文化的差异、观念的悬殊,让我们和她一起惊奇着,思索着,旅行的脚步充满了哲学与诗意。加之南美洲独具色彩的风土人情,美不胜收的自然景色,行程中的趣闻逸事,这样的阅读定会让你身临其境,兴致盎然,心向往之。

Economics

The vanishing middle class: prejudice and power in a dual economy

Peter Temin The MIT Press 2017-3

The United States is becoming a nation of rich and poor, with few families in the middle. In this book, MIT economist Peter Temin offers an illuminating way to look at the vanishing middle class. Temin argues that American history and politics, particularly slavery and its aftermath, play an important part in the widening gap between rich and poor. Temin employs a well-known, simple model of a dual economy to examine the dynamics of the rich/poor divide in America, and outlines ways to work toward greater equality so that America will no longer have one economy for the rich and one for the poor.

Many poorer Americans live in conditions resembling those of a developing country -- substandard education, dilapidated housing, and few stable employment opportunities. And although almost half of black Americans are poor, most poor people are not black. Conservative white politicians still appeal to the racism of poor white voters to get support for policies that harm low-income people as a whole, casting recipients of social programs as the Other -- black, Latino, not like "us." Politicians also use mass incarceration as a tool to keep black and Latino Americans from participating fully in society. Money goes to a vast entrenched prison system rather than to education. In the dual justice system, the rich pay fines and the poor go to jail.

Management

Never split the difference: negotiating as if your life depended on it

Call Number: 658.4052/V969/2016
Chris Voss with Tahl Raz RH Business Books 2016-5

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer

Call Number: 658.8/S552/2017
Marcus Sheridan Wiley 2017-1

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Getting to "yes and": the art of business improv

Call Number: 650.1/K962/2016
Bob Kulhan with Chuck Crisafulli Stanford Business Books 2017-1

Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental agility with powers far beyond the entertainment value of comedy troupes. Drawing on principles from cognitive and social psychology, behavioral economics, and communication, Kulhan teaches readers to think on their feet and approach the most typical business challenges with fresh eyes and openness. He shows how improv techniques such as the "Yes, and" approach, divergent and convergent thinking, and focusing on being present can translate into more productive meetings, swifter decisions, stronger collaboration, positive conflict resolution, mindfulness, and more. Moving from the individual to the organizational level, Kulhan compiles time-tested teaching methods and training exercises into an instrumental guide that readers can readily implement as a party of one or a company of thousands.

The difference: when good enough isn't enough

Call Number: 658.314/C552/2017
Subir Chowdhury Crown Business 2017-2

This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both organizations and individuals.

In his compelling new book, bestselling author and globally recognized management consultant Subir Chowdhury tackles an issue that has haunted him in his work with many of the world’s largest organizations.  Why is it that some improve only incrementally, while others improve 50 times that? The ideas and training are exactly the same. What is the difference? 

The difference, Chowdhury explains, is the ability to nurture the skills, loyalty and passion of the people who make up an organization.  It is a culture built on straightforwardness, thoughtfulness, accountability and resolve.  Organizations and individuals that embrace all of these “STAR” attributes—not just one or two of them—will shine.  He goes further, showing us why having a caring mindset outside of work is integral to both personal and professional success

HBR guide to buying a small business

Call Number: 658.022/R894/2017
Richard S. Ruback, Royce Yudkoff Harvard Business Review Press 2017-2

Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success.

Fit for growth: a guide to strategic cost cutting, restructuring, and renewal

Call Number: 658.1552/C871/2017
Vinay Couto, John Plansky, Deniz Calgar John Wiley & Sons, Inc. 2017-1

Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change.

Innovating: a doer's manifesto for starting from a hunch, prototyping problems, scaling up, and learning to be productively wrong

Call Number: 658.4063/P438/2016
Luis Perez-Breva MIT Press 2017-2

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach -- a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation.

In Innovating, the process -- illustrated by unique and dynamic artwork -- is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you've learned: to advocate, communicate, scale up, manage innovating continuously, and document -- "you need a notebook to converse with yourself," he advises. Everyone interested in innovating also needs to read this book.

Achieve with accountability: ignite engagement, ownership, perseverance, alignment, and change

Call Number: 650.1/E924/2017
Mike Evans John Wiley & Sons, Inc. 2017-2

Achieve with Accountability presents a recipe for awakening the whatever it takes attitude to achieve what matters most to individuals, teams and organizations. Discover how to transform accountability into a positive, engaging and forward looking experience that will secure your position in the new world of work. Learn how to kick-start a revolution that will blast your team or organization to new heights of success. We are in a brawl with no rules, where the fast, flexible and agile will eat and spit out the slow, over-thinking and complacent. When you relinquish accountability you place your future in the hands of other people or events. It's only by taking accountability and ownership for our circumstances that we can achieve what matters most. Embrace the accountability fundamentals that have helped individuals, teams and organizations for years to achieve and exceed what matters most.

The employee experience: how to attract talent, retain top performers, and drive results

Call Number: 658.314/M469/2017
Tracy Maylett, Matthew Wride Wiley 2017-1

The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and mutual expectations, this book proves that before you can deliver a transcendent customer experience (CX), you must first build a superlative employee experience (EX). It's not about perks. It's not about creating a worker's utopia, and it doesn't mean that work must be easy; employees are responsible for managing expectations and meeting the organization's requirements. But by establishing a clear set of expectations and promises--collectively known as "the Contract"--and upholding it consistently, employers can build the essential trust that leads to powerful employee engagement. 

Sense and respond: how successful organizations listen to customers and create new products continuously

Call Number: 658.812/G684/2017
Jeff Gothelf and Josh Seiden Harvard Business Review Press 2017-2

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.

Time, talent, energy: overcome organizational drag and unleash your team's productive power

Call Number: 658.4022/M278/2017
Michael Mankins and Eric Garton Harvard Business Review Press 2017-3

Business leaders know that the key to competitive success is smart management of scarce resources. That’s why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent, and the energy of the people in your organization―resources that are too often squandered. There’s plenty of advice about how to manage them, but most of it focuses on individual actions. What’s really needed are organizational solutions that can unleash a company’s full productive power and enable it to outpace competitors.

Building off of the popular Harvard Business Review article “Your Scarcest Resource,” Michael Mankins and Eric Garton, Bain & Company experts in organizational design and effectiveness, present new research into how you can liberate people’s time, talent, and energy and unleash your organization’s productive power. They identify the specific causes of organizational drag―the collection of institutional factors that slow things down, decrease output, and drain people’s energy―and then offer a pragmatic framework for how managers can overcome it. With practical advice for using the framework and in-depth examples of how the best companies manage their people’s time, talent, and energy with as much discipline as they do their financial capital, this book shows managers how to create a virtuous circle of high performance.

Commerce

The kingdom of happiness: inside Tony Hsieh's zapponian utopia

Aimee Groth Touchstone 2017-2

In 2010 Tony Hsieh was introduced to many as a visionary modern business leader. Under Hsieh’s leadership, Zappos became the world’s largest online shoe company by championing satisfied customers and a valued workforce. After his company was purchased by Amazon, even as he continued as its CEO, Hsieh engaged his energies and considerable fortune toward a much larger goal: building a new and more socially conscious Silicon Valley in the heart of downtown Las Vegas, all within his five-year plan.

Hsieh challenged business and technology journalist Aimee Groth to uproot her life and participate in his social engineering experiment. Beginning with couch surfing, moving to a Downtown Project crash pad, and then living in Zappos corporate housing above the Gold Spike bar, Groth had a front-row view of Hsieh’s efforts to build his ideal society.

Social Sciences

The death of expertise: the campaign against established knowledge and why it matters

Call Number: 303.4833/N616/2017
Tom Nichols Oxford University Press 2017-3

People are now exposed to more information than ever before, provided both by technology and by increasing access to every level of education. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors and diplomats. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.

As Tom Nichols shows in The Death of Expertise, this rejection of experts has occurred for many reasons, including the openness of the internet, the emergence of a customer satisfaction model in higher education, and the transformation of the news industry into a 24-hour entertainment machine. Paradoxically, the increasingly democratic dissemination of information, rather than producing an educated public, has instead created an army of ill-informed and angry citizens who denounce intellectual achievement.

Hit makers: the science of popularity in an age of distraction

Call Number: 306.3/T468/2017
Derek Thompson Penguin Press 2017-2

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.

Education

Learn better: mastering the skills for success in life, business, school, or, how to become an expert in just about anything

Call Number: 370.1523/B743/2017
Ulrich Boser Rodale 2017-3

For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details, burn them into your memory, and then apply that knowledge at opportune times. But this approach to learning isn’t nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.

In this brilliantly researched book, Boser maps out the new science of learning, showing how simple techniques like comprehension check-ins and making material personally relatable can help people gain expertise in dramatically better ways. He covers six key steps to help readers “learn how to learn,” all illuminated with fascinating stories like how Jackson Pollock developed his unique painting style and why an ancient Japanese counting device allows kids to do math at superhuman speeds. Boser’s witty, engaging writing makes this book feel like a guilty pleasure, not homework.

经济

灰犀牛: 如何应对大概率危机

The gray rhino: how to recognize and act on the obvious dangers we ignore
(美) 米歇尔・渥克著; 王丽云译 中信出版集团 2017-2

类似以黑天鹅比喻小概率而又影响巨大的事件,本书以灰犀牛比喻大概率且影响巨大的潜在危机。相对于黑天鹅事件的难以预见性和偶发性,灰犀牛事件不是随机突发事件,而是在一系列警示信号和迹象之后出现的大概率事件。例如:2008年美国房地产泡沫集中爆发以及在此之前的诸多泡沫破裂;飓风卡特里娜和桑迪以及其他自然灾害后的毁灭性余波;颠覆了传统媒体的现实数码技术;大桥坍塌和摇摇欲坠的城市基础设施;苏联的迅速衰败和中东地区的混乱,在事前均出现过明显的迹象。

为什么领导者们和决策者们不能在局面失去控制之前解除危机?人们应该如何辨识和有效应对那些明显的、高概率的危机事件?

本书以科技、经济、自然、社会等多方面的实例进行分析,为我们提供了那些迫在眉睫的、概率高、影响大的危机的预测、防备、应对及善后的具体方法,以便为人们在组织管理、公司管理和国家管理过程提供决策参考。

影响未来的新科技新产业

Call Number: 338.064/Z646/2017
中国社会科学院工业经济研究所未来产业研究组著 中信出版社 2017-2

尽管同属新兴领域,普遍具有颠覆性和应用前景广的特点,但现阶段,新科技在产业化程度、未来的市场潜力、资本接入方式、政府政策跟进等方面参差不齐,仍存在较大差异。面对纷繁的未知世界,本书可以肯定的结论是,尽管人工智能、无人驾驶汽车、机器人在解放人类头脑的同时,也对人类的智能和体能甚至是情感带来了前所未有的冲击,但人才是决定“创新”这场生死之战的“奇点”,未来的全球竞争始终是人的竞争。科技和制度作为人类智慧的延展,其意义和复杂程度将比历史上任何一个时代都更具有现实性和战略性。而且颠覆性创新从来只是“少数派”的“游戏”,本书涉及的前沿领域和未来产业无一不是大国深度布局、巨头激烈角力的“重竞技场”,它们既是新竞赛的发起者和参与者,又是规则和标准的制定者。在这一结论之下,中国面临的挑战尤为严峻。

对于从事行业研究的机构学者、政策制定者以及意欲进入相关领域的投资者来说,本书提供的较为系统的信息和前瞻性判断,具有重要的参考价值。作者既严谨又轻快的文风,着意体现新科技、新产业、新市场特有的活力,力图激发普通读者与作者共同探求新知识的兴致,并带给他们更多阅读乐趣。

数字经济: 中国创新增长新动能

Call Number: 338.064/M067/2017
马化腾, 孟昭莉, 闫德利, 王花蕾等著 中信出版社 2017-5

2016 年G20 杭州峰会上,国家主席*将发展数字经济作为中国创新增长的主要路径提出来,并受到各方的积极响应、支持。2017 年《政府工作报告》再次提出要推动“互联网 ”深入发展,并首次明确促进数字经济加快成长的要求。

《数字经济:中国创新增长新动能》由“数字经济”倡导者、*成功的实践者之一马化腾等创作,并经长时间的实践、研究而完成。书中指出,“互联网 ”是手段,数字经济是结果,因此数字经济的发展必然深刻影响传统企业和互联网企业,成为中国创新增长的主要途径。本书也为政府和企业了解、制定数字经济时代的政策、发展战略提供了清晰的蓝图。

分享经济的爆发

The sharing economy: the end of employment and the rise of crowd-based capitalism
Call Number: 330/S957=1/2017
阿鲁・萨丹拉彻著; 周恂译 文汇出版社 2017-4

分享经济的爆发带来了一场前所未有的商业革命——闲置的房产、汽车、技能,甚至时间、知识,突然变成巨大的财富,源源不断地创造利润。这些事在5年前还会被认为是不可思议和愚蠢的,但如今,已经再平常不过了;未来,这场商业革命必将渗透到人类社会的各个角落。

全球分享经济泰斗阿鲁•萨丹拉彻在其著作《分享经济的爆发》中,通过扎实的理论分析和大量的案例调研,揭示了分享经济的缘起与发展,阐明了这种新型经济形态如何通过最优化资源配置的方式整合各类分散资源,并针对分享经济下政府面对的监管困境提出了三种切实可行的操作方法。

翻开本书,了解未来社会的商业模式和经济发展,迎接分享经济爆发带来的全新时代。

在危机中崛起: 美国如何成功实现经济转型

Call Number: 330.973/L611/2016
刘戈著 中信出版集团 2016-12

南北战争结束以来,好运一直眷顾美国——工业化高歌猛进、股市蒸蒸日上、房地产一片繁荣、国力不断增强,绝大多数美国人俨然已经把生产持续发展、财富不断积累、生活越来越好当成一种理所当然的新常态。

当欧洲因为第一次世界大战遍体鳞伤之时,美国经济正如火如荼,迎来了“柯立芝繁荣”。但胡佛 “粗犷朴实的个人主义”却将美国带入长达十年的“大萧条”。胡佛做错了什么?接任的罗斯福又做对了什么?

时光弥合了美国第一次转型之痛。进入20世纪70年代,尼克松终结了金本位制度,卡特的能源政策遭遇失败,美国进入了滞胀时期。这一刻,“里根经济学”能否如“罗斯福新政”般力挽狂澜,拯救再次陷入经济泥沼的美国?20世纪90年代,面对2 900亿美元的预算赤字,克林顿如何神奇逆转,实现了经济长期的繁荣与增长?

本书以近百年来美国多任总统的执政理念为主线,梳理了美国经济发展过程中重要的变革节点,回顾了美国社会与企业在“大萧条”与“经济滞胀”两大重要时期的转型策略。与此同时,对照中国当前现状,作者抛砖引玉,探讨国家如何进行顶层设计,以化解各个领域的积弊;企业如何转型,以摆脱价值链低端位置、塑造领先优势;个人如何自我蜕变,以避免在结构性调整时被时代淘汰。

管理

超市里的原始人: 什么是人类最根本的消费动机

Spent: sex, evolution, and consumer behavior
Call Number: 339.47/M647=1/2017
杰弗里・米勒著; 苏健译 浙江人民出版社 2017-1

从普拉达到艾斯卡达,从MBA学位到宝马汽车,我们的生活越来越多地消耗在了消费上,市场营销人员却依然乐此不疲地试图用更多新鲜玩意儿诱惑我们。他们一直尝试去理解人们的购物习惯,但在大多数情况下,他们依赖的只是看似时髦新鲜,实则用完即弃的公式。直到进化心理学开始逐渐揭开人类行为的史前根源,革新从经济学到人际关系等各个领域的思维方式。

在《超市里的原始人》中,作者杰弗里・米勒将进化心理学这项革命性学科的原理应用到了市场营销和消费文化中,指出人们购买商品和服务,只是在不自觉地用其来炫耀自己作为配偶和朋友的生物潜力。他用幽默的笔触和尖锐的视角,解释了支配我们购买从汽车到口红,从电子游戏到图书和音乐等所有产品的一系列隐性因素,从中解读出我们因本性驱使而展现在其他人面前的关键特质,帮助我们认识到什么是人类*根本的消费动机。

重新定义流程管理: 打造客户至上的创新流程

Customer focused process innovation: linking strategic intent to everyday execution
(美) 戴维・海姆著; 楚进伟译 中国人民大学出版社 2017-1

《重新定义流程管理:打造客户至上的创新流程》将向您展示企业如何:直观地描述工作流和构建从核心价值链到最终消费者的概念蓝图,来评估企业目前的运营能力;从产品生产前线构建丰富的反馈循环并积极管理客户流程,推动以客户为中心的业务流程改进;运行一个功能强大的新系统,将流程管理实践嵌入其中,以确保每个流程都能提供很大的经济效益。

高效的秘密

Smarter faster better: the secrets of productivity in life and business
Call Number: 158/D871=1/2017
查尔斯・都希格著; 宋瑞琴, 刘迎译 中信出版社 2017-5

是否高效取决于你做出选择和处理信息的方式:

● 以什么方式定义自己,并做出大大小小的决定?
● 被什么样的故事打动?
● 忽略了哪些容易实现的目标?
● 在团队成员中建立起怎样的归属感?
● 打造了什么样的创新文化?
……

在畅销书《习惯的力量》中,普利策奖获得者查尔斯•都希格解释了我们为什么这样生活、那样工作。他同样把源源不竭的好奇心、严谨的报道和丰富的叙述应用在这本书中,开辟了对效率的科学探索,向我们阐述了如何激发动力、保持专注、优化工作,做得更好。

作者潜心研究神经科学、心理学和行为经济学的*成果,以及企业高管、教育改革者、四星上将、飞行员、纸牌冠军和迪士尼编剧等的个人经历,提出关于效率的八大秘诀,揭示那些高效的企业或个人,是如何看待世界并做出决策的。同时,作者总结出一个很重要的基本原则:高效并不意味着超额工作或者拼命工作,也绝不是花更多的时间在工作上,甚至牺牲个人生活。高效是一种科学,此书致力于让你更高效、更从容、更出色地完成你需要做到的一切。

创业生存记: 如何经营好一家初创企业

The tech entrepreneur's survival guide: how to bootstrap your startup, lead through tough times, and cash in for success
Call Number: 658/S371=1/2017
(美) 贝恩德・舒纳著; 汤懿译 中国人民大学出版社 2017-1

我们身处由新兴技术引领的变革时期,这个时期充满创新,从互联网、大数据、物联网到生物科技等各式各样的新技术集体爆发,伴随而来的是各种新兴需求和新兴市场。我们不得不承认,这是创业*好的时代,可也是*坏的时代。每天有数千家企业成立,每天也有数千家创业企业倒下。

本书作者作为美国麻省理工的工科博士,走出实验室就跟4名同学涌入创业的大潮中,把自己亲历的10年创业奋斗史写成了这本从初创公司启动、到发展融资、直到*后成功退出的创业生存指南,毫无保留地揭示了创业过程中的挑战、失败、胜利以及反思。。如果你能在创业的不同阶段遵循此书介绍的法则,定能帮助你避开诸多陷阱,从而真正成就自己的创业梦想。

心理学

问题之书

The book of questions
Call Number: 158.1/S864=1/2017
(美) 乔治・斯托克著; 林晓琴译 江苏凤凰文艺出版社 2017-1

书里放着全世界最有趣的问题,书外等着你给出最严肃的解答。好的问题比好的答案更重要。拿着这本书去发问,向你的亲人、朋友、你自己提问。这些问题触及爱、金钱、伦理等生活核心,触及你的价值观和人生态度。会把你引向更深邃、更智慧的思维之路……

在回答它们的过程中启动真正意义上的思考,开始像哲学家一样审视和反思自己的人生。你会惊讶的发现,它不会给你任何观点,却能改变你的观念。

● 风靡全球的奇葩提问,引发热议的终极话题

思考、对话、辩论、讲演,书中每一个问题,都能引起全世界范围内的广泛讨论。每一个问题,都能作为“奇葩说”类节目的下一个辩题。好问题比好答案更重要,这个世界上所有最精彩、最智慧的思考、对话、辩论、讲演,都是从一个好问题开始的。

● 国外经典,经得起时间检验

《问题之书》初次出版就成为纽约时报畅销书榜第一,收获包括TED创始人理查德•沃尔曼,前雅虎营销总裁赛斯•高汀等众多名人重磅推荐,此后不断再版,被译成多种语言,在全球范围内销量破千万册,成为图书史上的经典作品之一!而且时间的推移并未减损这本书的魅力,因为书中问题永远不会过时,不同的时代,人们往往会给出不同的答案并再次引发大讨论。

● 趣味与哲理并存的 “玩具” 书

除了“妈和媳妇掉河里你先救谁”之外,世界上几乎所有费人思量的问题都出自这本书。

《问题之书》第一眼看上去就很好玩,装帧设计与之前热销的《答案之书》相映成趣。书中那些奇奇怪怪的问题让人感觉脑洞大开,但若是认真回答,就会不由得深入且真挚,因 为这些看似好玩的问题,往往触及生活、道德和个人世界观等生命的本质疑问。回答这些问题就像打开了解自我信念的智慧之窗。

历史

维京传奇: 来自海上的战狼

The sea wolves: a history of the Vikings
Call Number: 948.022/B885=1/2016
(美) 拉尔斯・布朗沃思著; 豆岩, 陈丽译 中信出版社 2017-1

“北方来的人将怒火撒向这片土地。”——公元885年《圣瓦斯特编年史》

公元793年,古斯堪的纳维亚的勇士袭击了英格兰的林迪斯法恩小岛,将其夷为一片废墟。从此之后,一批又一批“海狼”从北方的神秘海域接踵而至,肆无忌惮地到处抢劫、杀戮,炫耀他们的英勇、诡计和抢来的财富;而欧陆居民所看重的土地、爵位和基督教信仰,他们一概视如粪土。这就是维京人,8世纪末突然降临在欧洲人头顶的噩梦。

那之后的两个世纪,维京人在他们的主神奥丁和雷神托尔的庇佑下所向披靡,不列颠、法国、德国、西班牙,甚至北非的阿拉伯城市,都遭到了维京龙船和利斧的扫荡。接着,他们又沿着大陆内部那些人迹罕至的河流一路向东,占领了基辅,攻打拜占庭帝国的首都君士坦丁堡……

维京人的故事并非只有暴力。他们是中世纪欧洲最志在四方的民族,诞生了传奇的探险家、商人、殖民者和雇佣兵。他们的身影出现在冰岛、格陵兰和西伯利亚的雪原上,巴格达的集市上,以及拜占庭帝国对阵波斯的战场上。维京人的历史上涌现出很多性格鲜明的英雄,比如发现了美洲新世界的幸运的莱夫、征服了法国的朗纳尔•洛德布罗克、统治约克的“血斧王”埃里克,以及诡计多端的“无情者”哈拉尔——英雄们的事迹被写入北欧的“萨迦”史诗,世代传颂。《维京传奇》把这些史诗故事串联成一幅壮阔的历史画卷,栩栩如生地展示了一个充满了传奇战士、诗人和旅者的北欧世界。

柏林: 一座城市的肖像

Berlin: imagine a city
Call Number: 943.155/M163=1/2017
罗里・麦克林著; 傅敬民译 上海文艺出版社 2017-5

柏林——当今世上最伟大的城市之一,它不仅是德国首都,也是欧洲最重要的经济文化重镇之一。进入此书,仿佛自己静止站立在柏林的街市,几百年的历史事件、声色犬马、白日、黑夜、浪漫、血腥,都风驰电掣般从眼前掠过。对历史的回顾使内心充盈,思想活跃。那些曾经走在柏林城中的人,如中世纪的民谣诗人、建筑师申克尔、纳粹宣传部长戈培尔、电影巨星黛德丽等人的故事,如小说般迷人,衬托出真实而宏大的历史叙事。城与人在历史中彼此形塑、影响、交融。这个发动过两次世界大战的民族,这座矛盾之城,如黑熊般憨拙而凶猛。

文学

被仰望与被遗忘的

Fame and obscurity
Call Number: 920.073/T143=1/2017
(美) 盖伊・特立斯著; 范晓彬, 姜伊敏译 上海人民出版社 2017-3

特立斯之前,没有人如此打量城市、写作新闻:每天,纽约人要喝下46万加仑的啤酒,吃掉350万磅的肉,用掉21英里长的洁牙线。在这座城里,每天有250人死亡,460人出生,15万人戴着玻璃或塑料假眼行走。这是20世纪最伟大的非虚构书写,是全世界特稿写作者的典范。

这是一部纽约交响曲。作者特立斯以他犀利的眼光,精准的笔法向我们展示了纽约风貌:面目模糊的人潮中不为人知的奇闻轶事,镁光灯下的明星转身之后的尴尬境遇。俱乐部门口的擦鞋匠、高级公寓的门卫、公交车司机、大厦清洁工、建筑工人,与弗兰克·辛纳屈、乔·迪马乔、彼得·奥图尔等明星一样受特立斯尊重,他以同样的好奇心对待他们。

《被仰望与被遗忘的》全书由《纽约:一位猎奇者的足迹》《大桥》和《走向深处》三部分组成。《纽约:一位猎奇者的足迹》描绘了纽约城中不太为人所知的人物和事件,特立斯捕捉细节的功力凸显无疑。《大桥》讲述的是建设纽约韦拉扎诺大桥给当地居民生活带来的影响及流动修桥工的生活。修桥工都是些默默无闻的普通人,可正是这些工人冒着生命危险,建成了美国无数的大桥和纽约城里一座座大桥和摩天大楼。“他们把一个个的地方用大桥连接起来了,可他们自己的生活却支离破碎。”《走向深处》由11篇美国社会知名人物的小传构成,这些人物基本上涵盖了当时美国社会生活的各个主要方面。

传记

入世哲学家: 阿尔伯特・赫希曼的奥德赛之旅

Worldly philosopher: the odyssey of Albert O. Hirschman
(美) 杰里米・阿德尔曼著; 贾拥民译 中信出版集团 2016-10

本书叙述了阿尔伯特・O・赫希曼的生平故事、评介了他的主要著作。赫希曼是20世纪最具原创性和最具争议的思想家之一,在这本引人入胜的传记里,杰里米·阿德尔曼讲述了这个伟大的思想家在恐怖和希望中成长的故事,使一个终生都在通过写作捍卫宽容和变革的入世哲学家的形象跃然纸上。

赫希曼1915年出生于德国柏林,成长于魏玛共和国从充满希望转变为激烈动荡的那个历史时期。1933年,当纳粹分子攫取了权力后,赫希曼逃离了德国。尽管自己迭遭大难,但是赫希曼却没有沉沦,恰恰相反,他参加了法国和意大利的地下抵抗运动,并志愿奔赴西班牙参加了反法西斯战争。法国沦陷后,赫希曼在马赛与瓦里安·弗莱等人一起,将许多欧洲第一流的学者和艺术家营救到了美国。赫希曼先后在法国巴黎、英国伦敦和意大利特瑞雅斯特求学,后来相继在哥伦比亚大学和普林斯顿高等研究院任教和从事研究工作。赫希曼还是一名享有崇高声望的咨询专家,他的建议对美国政府、拉丁美洲各国政府、欧洲许多国家、世界银行以及诸多大型基金会都产生了深远影响。在他的长达半个多世纪的学术生涯中,赫希曼出版了许多论著,其中有不少堪称经济学领域、思想史领域及至整个社会科学领域最有原创性、最重要的文献。终其一生,赫希曼一直坚定地秉持改革总是可能的信念,即使是在那些最黑暗的日子里,也从未动摇过。

一生充和

王道著 生活・读书・新知三联书店 2017-4

张充和一生颠沛流离,祖籍合肥,1913年生于上海,长在合肥,求学北平,辗转昆明,远赴美国,用她自己的话说:“我什么事都经过,我不大在乎,没有什么了不起的事。” 正是这份淡定与豁达,让她身历百年沧桑而自成高格。她是合肥四姊妹之四妹,出身名门,精书法,工诗词,善昆曲。 1948年成为德裔美籍汉学家傅汉思的夫人,1949年移居美国,在耶鲁大学教授书法二十多年,被称为“民国最后一位才女”。

计算机

微信小程序: 分享微信创业2.0时代千亿红利

Call Number: 658.872/Z212/2017
张翔著 清华大学出版社 2017-3

小程序是一个新的概念,给创业者、投资者、程序员带来了福音。小程序是互联网创业的新方向,是投资机构的热门话题,也为程序员降低了工作强度。 面对这一热点,很多人想投身其中,但苦于对小程序了解不多而望而却步,因此,市场上需要一本关于微信小程序的书,帮助大家全面了解小程序。 本书分为上、中、下三篇,分为认识篇、开发篇和运营篇。认识篇向读者介绍微信小程序的定义、价值、外部环境以及它会带来哪些变化,目的是让读者了解微信小程序是什么,为什么重要;开发篇主要向读者介绍关于微信小程序开发组件、接入要求、设计规范和开发规则四个方面,目的是帮助非技术人员掌握微信小程序开发的要领;运营篇主要从资本来源、运营思维、盈利模式、推广营销以及创业前景等五方面讲述,目的是帮助读者预测微信小程序未来的发展方向以及创业前景等,让创业者、投资者对自己的创业做到心中有数。

Economics

The smartest places on earth: why rustbelts are the emerging hotspots of global innovation

Antoine van Agtmael and Fred Bakker PublicAffairs 2016-3

Antoine van Agtmael and Fred Bakker counter recent conventional wisdom that the American and northern European economies have lost their initiative in innovation and their competitive edge by focusing on an unexpected and hopeful trend: the emerging sources of economic strength coming from areas once known as “rustbelts” that had been written off as yesterday's story.

In these communities, a combination of forces—visionary thinkers, local universities, regional government initiatives, start-ups, and big corporations—have created “brainbelts.” Based on trust, a collaborative style of working, and freedom of thinking prevalent in America and Europe, these brainbelts are producing smart products that are transforming industries by integrating IT, sensors, big data, new materials, new discoveries, and automation. From polymers to medical devices, the brainbelts have turned the tide from cheap, outsourced production to making things smart right in our own backyard. The next emerging market may, in fact, be the West.

Management

The coaching habit: say less, ask more & change the way you lead forever

Call Number: 658.3124/B942/2016
Michael Bungay Stanier Box of Crayons Press 2016-2

In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can wok less hard and have more impact.

Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks sevenessential coaching questions to demonstrate how--by saying less and asking more--you can develop coaching methods that produce great results.

● Get straight to the point in any conversation with The Kickstart Question

● Stay on track during any interaction with The Awe Question

● Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question

● Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question

● Finally ensure others find your coaching as beneficial as you do with The Learning Question

A fresh innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turnpractical advice into practiced habits. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.

Payoff: the hidden logic that shapes our motivations

Call Number: 658.314/A698/2016
Dan Ariely TED Books/Simon & Schuster 2016-11

Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined.

Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed.

Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

Right away & all at once: five steps to transform your business and enrich your life

Call Number: 650.1/B838/2016
Greg Brenneman RosettaBooks 2016-2

Like Covey before him, Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life.

In Right Away and All At Once, Brenneman takes what he’s learned from turning around or tuning up many businesses―including Continental Airlines and Burger King―and distills it into a simple, clear, 5-step roadmap that anyone can follow. His 5 steps teach you how to prepare a succinct Go Forward plan, build a fortress balance sheet, grow your sales and profits, choose all-star servant leaders, and empower your team.

For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But ten years ago he realized that he could apply these same business principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life―faith, family, friendship, fitness, and finance―into consideration.

Brenneman’s inspiring examples, from both his business and life, demonstrate the astounding effects these 5 steps can have when you apply them right away and all at once.

Better presentations: a guide for scholars, researchers, and wonks

Call Number: 658.452/S398/2016
Jonathan Schwabish Columbia University Press 2016-11

Whether you are a university professor, researcher at a think tank, graduate student, or analyst at a private firm, chances are that at some point you have presented your work in front of an audience. Most of us approach this task by converting a written document into slides, but the result is often a text-heavy presentation saddled with bullet points, stock images, and graphs too complex for an audience to decipher―much less understand. Presenting is fundamentally different from writing, and with only a little more time, a little more effort, and a little more planning, you can communicate your work with force and clarity.

Designed for presenters of scholarly or data-intensive content, Better Presentations details essential strategies for developing clear, sophisticated, and visually captivating presentations. Following three core principles―visualize, unify, and focus―Better Presentations describes how to visualize data effectively, find and use images appropriately, choose sensible fonts and colors, edit text for powerful delivery, and restructure a written argument for maximum engagement and persuasion. With a range of clear examples for what to do (and what not to do), the practical package offered in Better Presentations shares the best techniques to display work and the best tactics for winning over audiences. It pushes presenters past the frustration and intimidation of the process to more effective, memorable, and persuasive presentations.

The golden passport: Harvard Business School, the limits of capitalism, and the moral failure of the MBA elite

Duff McDonald Harper Business 2017-4

A riveting and timely intellectual history of one of our most important capitalist institutions, Harvard Business School, from the bestselling author of The Firm.

With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner workings of a singular nexus of power, ambition, and influence: Harvard Business School.

Harvard University occupies a unique place in the public’s imagination, but HBS has arguably eclipsed its parent in terms of its influence on modern society. A Harvard degree guarantees respect. An HBS degree is, as the New York Times proclaimed in 1978, "the golden passport to life in the upper class." Those holding Harvard MBAs are near-guaranteed entrance into Western capitalism’s most powerful realm—the corner office.

Most people have a vague knowledge of the power of the HBS network, but few understand the dynamics that have made HBS an indestructible and powerful force for almost a century. As McDonald explores these dynamics, he also reveals how, despite HBS’s enormous success, it has failed with respect to the stated goal of its founders: "the multiplication of men who will handle their current business problems in socially constructive ways." While HBS graduates tend to be very good at whatever they do, that is rarely the doing of good.

In addition to teasing out the essence of this exclusive, if not necessarily "secret" club, McDonald explores two important questions: Has the school failed at reaching the goals it set for itself? And is HBS therefore complicit in the moral failings of Western capitalism? At a time of pronounced economic disparity and political unrest, this hard-hitting yet fair portrait offers a much-needed look at an institution that has a profound influence on the shape of our society and all our lives.

The agenda mover: when your good idea is not enough

Call Number: 658.4092/B118/2016
Samuel B. Bacharach A BLG Book with Cornell University Press 2016-8

Organizations, institutions, and individuals get stuck in spite of their innovative ideas and ambitious agendas.

Never has the timing been better for a book that cuts through the theoretical jargon and delineates the exact political and managerial skills leaders need to move agendas forward.

Whether you're a team leader trying to lead change and innovation in a large corporation, an entrepreneur trying to gain support, a politician trying to expand your coalition, or an individual trying to advance your career and build networks, The Agenda Mover will give you the political and managerial leadership skills necessary to achieve results.

Based on the premise that leadership competencies and skills can be learned, The Agenda Mover is the inaugural volume of the practitioner-oriented BLG Pragmatic Leadership™ Series published in association with Cornell University Press. Each volume emphasizes specific skills of execution that leaders at all levels need to master.

The entrepreneur's playbook: more than 100 proven strategies, tips, and techniques to build a radically successful business

Call Number: 658.4012/G795/2017
Leonard C. Green, with Paul B. Brown AMACOM 2017-3

Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.

Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to:

Locate sure-bet opportunities for improving products - Get serious about positioning, distributing, and licensing - Find funding - Take calculated risks and minimize failure - And much more.

The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.

Riding shotgun: the role of the COO

Call Number: 658.4/B471/2016
Nathan Bennett and Stephen A. Miles Stanford Business Books 2017-1

The role of Chief Operating Officer is clearly important. In fact, it's arguable that the number two position is the toughest job in a company. COOs play a critical part in executing the strategies developed by top management. And, in many cases, they are being groomed―or test-driven―as the firm's CEO-elect. Riding Shotgun provides unique insight into this little-understood role. The authors develop a framework that illustrates who the COO is, why a company should create this position, and what the challenges associated with this job entail. Drawing heavily on first-person accounts from top executives, the authors offer a set of strategies to inform individuals who aspire to serve as COO. With a new preface and conclusion, and even more interviews from some of the most established and important companies in today's economy, this book is a one-of-a-kind resource for the C-suite and the boardroom.

21st Century corporate citizenship: a practical guide to delivering value to society and your business

Call Number: 658.408/S785/2017
Dave Stangis and Katherine Valvoda Smith Emerald Publishing 2017-3

21st Century Corporate Citizenship is a practical guide to building a successful business in the modern day. It is a book about leveraging all the tools, trends and assets at the disposal of business to drive bottom-line results, value chain resiliency, productivity, innovation, long-term shareowner value, and benefit for the community. This is the book that leverages corporate citizenship as a value-creating enterprise and translates sustainability, corporate responsibility, and social impact to help you create the most successful business possible in tomorrow s competitive landscape. For the up and coming manager, this book is the crib sheet to the 21st century MBA that you can t get (yet) in business schools.  The tools and insights presented are valuable for every business person thinking about how to differentiate their company and maximize business and social value from the sole proprietor to those working in a global megacorporation the concepts explored are must do for those working for manufacturing B2B or B2C companies that are managing complex supply chains, global operations, and corporate reputation. This how-to handbook presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company s strategy and who creates value.

Political Science

Free speech: ten principles for a connected world

Call Number: 323.443/G244/2016
Timothy Garton Ash Atlantic Books 2017-3

Never in human history was there such a chance for freedom of expression. If we have Internet access, any one of us can publish almost anything we like and potentially reach an audience of millions. Never was there a time when the evils of unlimited speech flowed so easily across frontiers: violent intimidation, gross violations of privacy, tidal waves of abuse. A pastor burns a Koran in Florida and UN officials die in Afghanistan.

Drawing on a lifetime of writing about dictatorships and dissidents, Timothy Garton Ash argues that in this connected world that he calls cosmopolis, the way to combine freedom and diversity is to have more but also better free speech. Across all cultural divides we must strive to agree on how we disagree. He draws on a thirteen-language global online project—freespeechdebate.com—conducted out of Oxford University and devoted to doing just that. With vivid examples, from his personal experience of China's Orwellian censorship apparatus to the controversy around Charlie Hebdo to a very English court case involving food writer Nigella Lawson, he proposes a framework for civilized conflict in a world where we are all becoming neighbors.

管理

全球化之路: 中国企业跨国并购与整合

陈威如, 丁远, 王高, 忻榕, 杨国安著 中信出版社 2017-3

随着中国综合国力的增强,企业的日益发展壮大,越来越多的国企、民企开始走出国门,到海外市场进行投资、拓展业务,“走出去”已经成为企业发展的一种大趋势。2013年,中国政府高层推动的“一带一路”战略,更是对中国企业的全球化产生了深远影响,为中国企业带来了新一轮“走出去”的重大机遇。

中国企业全球化的路径与欧美成熟企业的全球化有何不同?它们在全球化过程中遇到了什么样的风险和危机?它们的全球化是否创造了价值?它们在并购之后的组织整合中有怎样的经验和教训?……这些问题是众多正在“走出去”或意图“走出去”的企业密切关注、并与它们切身利益相关的问题。

本书基于真实企业案例,从战略、财务和整合三个方面,聚焦于全球化战略的理念和模式、全球化并购中的尽职调查和风险控制,以及并购后的组织整合,多角度解析中国企业的全球化进程,在对数十家企业访谈和深度案例调研的基础上,提炼可供其他企业借鉴的理论框架,为即将或已经踏上全球化征程的中国企业指点迷津。

当传承遇到转型: 中国家族企业发展路径图

Call Number: 658.0412/L302/2017
(新加坡)李秀娟, 张燕著 北京大学出版社 2017-1

中国的家族企业如何顺利地进行代际传承?这是我们这个时代的一个重要命题。尤其是在中国经济进入产业格局调整的时期,中国的家族企业主在寻找接班人的同时还必须处理企业战略转型这一挑战。在这样的一个交叉路口,二代该何去何从?职业经理人又有多少发挥的空间?所谓的企业转型升级是否就意味着多元化?互联网和国际市场能不能帮助家族企业继续开疆辟土?创业难,守业更难,而守业的同时又要不断地去创新蜕变,则是难上加难。

《当传承遇到转型:中国家族企业发展路径图》就是为了解决这些难题而生。在整本书中,作者通过案例、故事、理论和经验相互穿插的方式,归纳总结了中国家族企业在企业接班、财富传承和企业转型等问题上的不同路径选择。希望读者能在轻松的阅读中,透过别人的故事来思考自己的问题,从中汲取有关的经验和知识。相信本书对中国家族企业的传承和转型具有启发及指导意义。

本土智慧: 全球化企业与中国策略

Call Number: 658.00951/B715/2017
中欧案例中心编 复旦大学出版社 2017-1

2000年起,中国实施了“走出去”战略,这给无数中国企业提供了一个巨大的舞台。自中国经济迅猛发展以来,许多中国企业无论在体量上还是在市场地位上,都渴望也需要一个更大的市场以大展拳脚。与此同时,中国这块肥沃的市场也引发了越来越多国外企业的关注和垂涎,不断“走进来”。但想要掌控中国市场,也并不是件容易的事.战略、资源、组织结构、市场、文化……每一个元素都可能成为横亘于企业面前的障碍。

由中欧案例中心主编的《本土智慧(全球化企业与中国策略)(精)》从中欧国际工商学院案例库中遴选了这些年来全球化企业案例中颇具代表性的案例,并请中欧国际工商学院管理学教授忻榕为本书撰写导言,引导读者理解案例故事背后的商业逻辑,希望能通过这些企业的经验和教训,启发读者找到更好的方法来迎接全球化的挑战。

历史

秦谜: 重新发现秦始皇

Call Number: 931.04092/L198/2017
李开元著 中信出版社 2017-6

这是一部破解秦始皇谜团的历史推理作品。

秦始皇短短49年人生却迷雾重重。秦始皇的爸爸是吕不韦?昌平君有着怎样的双重身份?秦始皇的表叔怎么成了末代楚王?秦始皇的后宫为何集体失载?坑儒是秦始皇背了几千年的黑锅?

史学界福尔摩斯李开元,基于田野调查、文物出土和墓葬挖掘,重返秦国历史现场,打捞历史碎片,糅合史学、考古学、医学以及法学等多元学科视角,运用吊线跟踪、混合洗牌等刑侦手法,大胆推测、小心求证,复活被严重误读的秦国历史,还原被历史妖魔化的秦始皇,深度解密秦史失落的真相。

文学

季羡林命运沉思录

Call Number: 895.1352/J182/2017
季羡林著 中国财政经济出版社 2017-5

季羡林先生是我国著名文学家、教育家、社会活动家。先生学贯中西、笔耕一生,在语言学、文化学、历史学、佛学、印度学和比较文学等方面都有极深的造诣,是海内外享有盛誉的*学者。季羡林先生的作品,如行云流水,叙事真实,传承精神,反映出中国知识分子对真理的追求,对国家的信心。

本套丛书共十册,包括精装、简装20个品种,内容涉及修身、命运、大学、暮年、佛学、文艺、印度文学、远游、人间、东西方文化等方面,系统展现先生的人文精神和人生智慧,引领读者认识一个似曾相识却不曾深知的季羡林,对修身做人,坚定信仰,认识社会,提高道德境界具有潜移默化的帮助。

计算机

科技之巅 2: 《麻省理工科技评论》2017年10大全球突破性技术深度剖析

Call Number: 303.483/M397/2017
麻省理工科技评论著 人民邮电出版社 2017-7

《麻省理工科技评论》从2001年开始,每年都会公布“10大全球突破性技术”,即TR10(Technology Review 10),并预测其大规模商业化的潜力,以及对人类生活和社会的重大影响。 这些技术代表了当前世界科技的发展前沿和未来发展方向,集中反映了近年来世界科技发展的新特点和新趋势,将引领面向未来的研究方向。其中许多技术已经走向市场,主导着产业技术的发展,极大地推动了经济社会发展和科技创新。 正如《麻省理工科技评论》主编JasonPontin所说,突破性技术的定义非常简单,那就是能够给人们带来高质量运用科技的解决方案。有些技术是工程师们天才创意的结晶;而有的则是科学家们对长期困扰他们的问题所采取的诸多尝试的集大成者(比如深度学习)。评选“10大全球突破性技术”的目的不仅仅是向人们展示zui新的创新成果,同时也是为了强调,是人类的聪明才智促生了这些创新技术。 

本书梳理了2017年的“10大全球突破性技术” ,并邀请全球科技领域专家深度解读。这些技术是为解决问题而生,将会极大地扩展人类的潜能,也最有可能改变世界的面貌,值得在未来10年内给予特别关注。

Economics

The business blockchain: promise, practice, and application of the next Internet technology

Call Number: 332.178/M925/2016
William Mougayar John Wiley & Sons, Inc. 2016-5

Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications.

The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries.

Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center.

The money formula: dodgy finance, pseudo science, and how mathematicians took over the markets

Call Number: 332.64/W744/2017
Paul Wilmott, David Orrell. Wiley 2017-6

The Money Formula takes you inside the engine room of the global economy to explore the little-understood world of quantitative finance, and show how the future of our economy rests on the backs of this all-but-impenetrable industry. Written not from a post-crisis perspective – but from a preventative point of view – this book traces the development of financial derivatives from bonds to credit default swaps, and shows how mathematical formulas went beyond pricing to expand their use to the point where they dwarfed the real economy. You'll learn how the deadly allure of their ice-cold beauty has misled generations of economists and investors, and how continued reliance on these formulas can either assist future economic development, or send the global economy into the financial equivalent of a cardiac arrest.

Rather than rehash tales of post-crisis fallout, this book focuses on preventing the next one. By exploring the heart of the shadow economy, you'll be better prepared to ride the rough waves of finance into the turbulent future.

● Delve into one of the world's least-understood but highest-impact industries

● Understand the key principles of quantitative finance and the evolution of the field

● Learn what quantitative finance has become, and how it affects us all

● Discover how the industry's next steps dictate the economy's future

Management

Move: how decisive leaders execute strategy despite obstacles, setbacks, and stalls

Call Number: 658.4092/A999/2017
Patty Azzarello John Wiley & Sons, Inc. 2017-2

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe: an organization's tendency to stay very busy and completely engaged what it's already doing. This book shows you how to cut through resistance and get your team engaged and proactively doing the new thing! Author Patty Azzarello draws on over twenty-five years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through. Leaders tend to assume that stalls in execution are inevitable, unchanging parts of the workplace—but things can change. At the heart of every execution problem is the fact that there simply are not enough people doing what the business needs. This guide shows you how to get your entire organization on board—remove the fear, excuses, and hurdles—and uphold the new pursuit against distractions and dissent.

No transformation can succeed without suitable engagement from the whole organization, but building engagement can be difficult, uncomfortable, and tentative. This book shows you how to get it done.

● Get your organization to embrace and personally commit to the new work

● Remove obstacles and passive aggressive attacks that block progress

● Defend new strategic initiatives against short term pressures to revert to "business as usual"

● Sustain momentum and the desire to move forward

● Make sure no one is ever asking, 'Are we still doing this?'

High velocity hiring: how to hire top talent in an instant

Call Number: 658.311/W794/2017
Scott Wintrip McGraw-Hill 2017-4

An employee leaves and you post the open position. Resumes trickle in. You interview a few candidates. No one fits the bill. The next thing you know, three months have passed and that desk is still empty . . .

Nothing drives business success like a staff of talented, productive employees. So why accept a hiring process that fails you time and time again?

Well, there’s one person who doesn’t: Scott Wintrip. And in High-Velocity Hiring, he provides the tools and systems for creating a hiring process designed for today’s fast-paced, talent-deficient landscape. Using the proven methods Wintrip has applied at some of today’s more forward-thinking companies, you’ll hire top employees faster―and smarter.

High-Velocity Hiring replaces the old, worn-out way of hiring with the simple but revolutionary approach of actively cultivating top talent before positions open. The old way is slow and inefficient. Wintrip’s way is dynamic and proven-effective. You’ll enrich and maintain a flow of high-quality candidates, harness this flow by identifying the most talented people, and channel it into a pool of ready-to-hire prospective employees.

Kirkpatrick's four levels of training evaluation

James D. Kirkpatrick ATD Press 2016-10

Don Kirkpatrick's groundbreaking Four Levels of Training Evaluation is the most widely used training evaluation model in the world. Ask any group of trainers whether they rely on the model's four levels Reaction, Learning, Behavior, and Results in their practice, and you'll get an enthusiastic affirmation.

But how many variations of Kirkpatrick are in use today? And what number of misassumptions and faulty practices have crept in over 60 years? The reality is: Quite a few.

James and Wendy Kirkpatrick have written Kirkpatrick's Four Levels of Training Evaluation to set the record straight. Delve into James and Wendy's new findings that, together with Don Kirkpatrick's work, create the New World Kirkpatrick Model, a powerful training evaluation methodology that melds people with metrics. In Kirkpatrick's Four Levels of Training Evaluation, discover a comprehensive blueprint for implementing the model in a way that truly maximizes your business's results. Using these innovative concepts, principles, techniques, and case studies, you can better train people, improve the way you work, and, ultimately, help your organization meet its most crucial goals.

Victory through organization: why the war for talent is failing your company and what you can do about it

Call Number: 658.3/U45/2017
Dave Ulrich, David Kryscynski, Wayne Brockbank, and Mike Ulrich McGraw-Hill 2017-4

The RBL Group and the Ross School of Business at the University of Michigan have shaped much of the HR profession for 30 years through the Human Resource Competency Study (HRCS).   With this latest (7th) round of research, Dave Ulrich, David Kryscynski, Mike Ulrich and Wayne Brockbank call for us to pivot from fighting the “war for talent”―to creating victory through organization.

Sure to be an HR classic, Victory Through Organization provides the rationale for shifting your focus from how to help individuals prosper to  the organization. Filled with fact-based insights and field-tested strategies, it demonstrates that organizational success isn’t just about the talent you have―it’s about how the collective organization makes the individual talent better.  To this end, HR professionals and business leaders will learn:

● How they can ensure that organization creates greater value than the sum of individual talent parts.

● How to create more integrated HR solutions for business results across multiple stakeholders

● How HR departments can better create a comprehensive information advantage

● How HR professions can master the competencies that have greatest impact on their personal effectiveness, key inside and outside stakeholders, and business results

Implementing enterprise risk management: from methods to applications

Call Number: 658.155/L213/2017
James Lam John Wiley & Sons 2017-3

Enterprise risk management (ERM) is a complex yet critical issue that all companies must deal with in the twenty-first century. Failure to properly manage risk continues to plague corporations around the world. ERM empowers risk professionals to balance risks with rewards and balance people with processes.

But to master the numerous aspects of enterprise risk management, you must integrate it into the culture and operations of the business. No one knows this better than risk management expert James Lam, and now, with Implementing Enterprise Risk Management: From Methods to Applications, he distills more than thirty years' worth of experience in the field to give risk professionals a clear understanding of how to implement an enterprise risk management program for every business.

● Offers valuable insights on solving real-world business problems using ERM

● Effectively addresses how to develop specific ERM tools

● Contains a significant number of case studies to help with practical implementation of an ERM program

While Enterprise Risk Management: From Incentives to Controls, Second Edition focuses on the "what" of ERM, Implementing Enterprise Risk Management: From Methods to Applications will help you focus on the "how." Together, these two resources can help you meet the enterprise-wide risk management challenge head on—and succeed.

经济

回荡的钟摆

Call Number: 338.951/X904/2017
许小年著 中国计划出版社 2017-8

著名经济学家许小年教授时隔六年重磅新作,强势指明中国经济改革未来方向。

目前中国经济进入了一个困难期,在思考解决方案之前,我们需要对中国经济的严峻现实有个清醒的认识。 

要想经济复苏,必须先化解凯恩斯模式所积累的种种风险,这个过程在时间上可能不会太短。在清理了债务、过剩产能和银行坏账后,需要回归改革开放前半段的中国模式,也就是亚当 斯密模式。国际上一些人以为中国模式就是大政府、强干预,这是误解,他们不清楚中国经济改革的路是怎么走过来的,一路上又发生过什么样的变化,他们也没有搞懂斯密模式和经济增长的关系,生搬主流的凯恩斯经济学理论,硬套在中国的经济现实上。 

我们需要独立思考,了解改革的历史,深入分析过去成功的原因和当前困难的根源,找到解决的方案。只要坚定不移地推动市场化改革,中国经济重回繁荣完全是可以预期的。

娱乐资本论

Call Number: 338.47791/X386/2017
小娱记者团著 广东经济出版社 2017-5

这是一本文化娱乐和投资的跨界书,立意之新颖,手法之精炼,案例之丰富,数据之专业,前所未有。

这写书的团队,是业界拥有响当当名声的“娱乐资本论”,他们专业、敏锐,以严谨的态度跟踪了中国娱乐产业的大小事件,用数据和真实案例说话,拒绝纸上谈兵,事件写得鲜活,让你读着带感,分析得专业又不枯燥,为你指点迷津。

这本书包含文化娱乐各个分支的热点现象,从电影、电视剧、综艺、动漫、网络直播到粉丝经济以及网生内容,既有对各部分的细节描述,又与整体娱乐业相串联,为读者构建一个完整的产业图景。更让人惊喜的,也是本书的独特之处,精髓所在,所有娱乐热点事件均与资本的融合为写作基点,给予行业内的人真知灼见,也为这个看似神秘、复杂的产业拨开一层薄纱。

金融

金融街: 一个影子私募基金经理的自白

Call Number: 895.1352/L396/2017
梁成著 中信出版集团 2017-2

本书以一家名为“鑫城财富”的公司为背景,以主人公杨晓波的视角,讲述了这家公司在金融街上的繁荣与衰落,也解答了人们对金融街及金融行业的种种疑问。这或许只是金融街无尽浮华背后一个平凡的故事,因为它就发生在我们身边的金融机构和“影子私募”当中;但这又注定是一个不平凡的故事,因为它是代表这个时代金融从业者的“忏悔录”。
书中对各类金融机构和金融业务的描述时而辛辣有趣,时而发人深省,作者以其独到的笔触,讲述了金融街浮华背后的残酷,金钱世界中的冷漠,现实世界中人与人之间的温情,人性中的伪善与真诚。

格雷厄姆之道: 如何在中国实践价值投资

Call Number: 332.6/J512/2017
姜开舰著 中国经济出版社 2017-4

本书汇集了多位格雷厄姆式价值投资大师,以门徒向大师问道解惑的形式,通过对A股和港股近四十个案例的讲解,将投资界的“圣经”——《证券分析》的智慧化繁为简。全书涉及价值投资的方方面面,内容深入浅出,文风轻松愉快。

中国金融改革, 未来会怎样?

Call Number: 332.0951/Z565/2017
陈志斌, 黄益平, 巴曙松等著 浙江大学出版社 2017-4

“十三五”开局,供给侧结构性改革对于经济结构转型升级和可持续发展意义重大,成为未来经济发展行稳致远的核心。推进供给侧结构性改革,中国需要更为成熟的金融体系——一个能更好地配置资本,并能应对日渐上升的市场压力的体系。
本书集合陈志武、巴曙松、黄益平、吴晓灵等财经大家,共论金融市场化改革与创新的未来之道。本书分为四个板块,反映国内*权威的经济学家对以下问题的思考:*,金融创新与国家战略;第二,金融科技新生态与新空间;第三,区块链应用的挑战与机遇;第四,金融监管的完善与重构。

管理

领导力21法则: 追随这些法则, 人们就会追随你

The 21 irrefutable laws of leadership: follow them and people will follow you
(美) 约翰 C. 马克斯韦尔著; 路本福译 文汇出版社 2017-4

《领导力21法则》是全球领导力大师——马克斯维尔博士40年研究的集大成之作。他以21条清晰的法则,彻底讲透了提升领导力的方方面面,将抽象的领导力概念以具象的方式呈现。马克斯维尔博士认为:一切组织和个人的兴衰都源自领导力,而领导力不是一种与生俱来的天赋,它是一种可以学习掌握,并能逐步提升的思维模式,一旦了解其中的秘诀,任何人就能很快拥有领导力。

在风靡全球20年中,《领导力21法则》总销量超过1000万册,一直作为领导力领域的范本而广为人知。马克斯维尔博士凭借此书,被世界领导力评选机构誉为“大师中的大师”。

无论是培养将军的西点军校,培养政治家的哈佛大学,或是培养商界精英的世界500强公司,都聘请马克斯维尔博士专门开设领导力课程,并以“无论100年前还是100年后,只要身在工作场所,就一定需要学习并不断提升领导力”为评语,将《领导力21法则》选为“任何时代的管理者必读的10本书”之一。

翻开本书,看马克斯维尔为你揭开领导力的秘密,如何透过21条法则,在任何场合影响和领导他人,成为无论何时都能被人追随的卓越领导者。

痛点: 挖掘小数据满足用户需求

Small data: the tiny clues that uncover huge trends / Martin Lindstrom
马丁・林斯特龙著; 陈亚萍译 中信出版社 2017-4

互联网经济迅猛发展,大数据成为分析用户需求的一种惯性路径。世界首席品牌营销专家林斯特龙则指出,大数据连接了千百万的数据点,可以准确地产生相互关系。但是,当人类按照自己的习惯行动时,大数据分析通常不会十分准确。所以挖掘用户需求时,在大数据之外,更重要的是通过对一个小群体的亲身观察和小数据常识,捕捉到这个社会群体所体现出的文化欲望。满足这些用户需求,击中痛点,则意味着将掌握无限的商机。

马丁・林斯特龙Martin Lindstrom),迪士尼、百事可乐、雀巢、红牛等多家著名企业的品牌顾问。他入选了美国《时代周刊》评出的“全球最具影响力人物100强”。2015年,在一项涵盖三万名营销人员的独立调研中,林斯特龙被誉为全球首席品牌营销专家。在“全球最具影响力50大商业思想家”(Thinkers50)排行中,他位列第18名。

文明寻思录. 第一辑: 我们这个时代的企业家精神和商业文明

Call Number: 658.00951/Q436/2017
秦朔著 广西师范大学出版社 2017-1

离开工作了25年的传统媒体“下海”创业的秦朔,从商业文明研究重新起步,发起成立中国商业文明研究中心和自媒体平台“秦朔朋友圈”,秉持着“推动商业文明,让中国明天更好”的理念,致力于剖析商业人物、聆听商业脉动、感知商业灵魂、弘扬企业家精神、推动商业文明,获得了业界和广大读者的一致认可。

本书收录了秦朔近一年来的商业文明研究和政经观察评论文章,其中不乏对中国商业文明和企业家精神的呼吁、对中国经济社会现状的针砭剖析和对中国未来愿景的期望,透过这些文章,我们可以感受到一位老财经媒体人对于这个时代的深情与反思。

平台链接: 生态圈与大数据应用

Call Number: 658/P733/2017
中欧案例中心编 复旦大学出版社 2017-4

全球近十年最大的商业模式创新是平台模式,它使得很多国内外的新兴企业,如谷歌、Facebook、淘宝、微信等公司在短短几年内引爆式增长,发展成颇具影响力的企业。

平台模式和平台思维影响着关乎衣、食、住、行的制造、零售、服务等各行各业,极大地提高了人们的生活质量。平台不仅仅是一种商业模式,它同样代表了组织管理的思维。身处商业领域,必须了解“平台思维”。即使企业不采用平台商业模式,同样可以利用平台思维激发内部的全员创新意识,使公司内部市场化,成为“平台化组织”。

本书案例均精选自中欧国际工商学院案例库,中欧国际工商学院战略学副教授陈威如为本书撰写导言,对“平台是什么、平台的影响、如何做平台”做了简要解析与导读,引导读者厘清平台思维对传统行业价值链构成的深远影响。

转型之战: 战略变革与互联网思维

Call Number: 658/Z924/2017
中欧案例中心编 复旦大学出版社 2017-7

日新月异的技术变迁和动荡变化的世界政治、经济、社会环境使得企业所在的商业环境处于不确定状态。市场环境的不确定往往是企业陷入困境的一个主要原因。面对不确定的市场环境,企业只有不断调整经营方向和运营模式,以及相应的组织方式、资源配置方式,重塑竞争优势,提升市场价值,才能取得新的市场领先地位。

本书从中欧国际工商学院案例库中精选了关于企业转型的典型案例,中欧国际工商学院战略学教授张维炯为本书特别撰写了导言,指明了时代对企业提出的全新考验——对企业来说,转型意味着决策力与平衡力的考验。从市场、产品、财务、运营、战略到组织架构和技术科研,这些企业实施的变革和付出的努力,无论成败,都值得后来者思考借鉴。

心理学

极简生活法则

The rules of life: a personal code for living a better, happier, more successful kind of life
Call Number: 158.1/T284=1/2017
理查德・泰普勒著; 陈婷, 刘静怡译 人民邮电出版社 2017-6

世间,有人似乎天生就掌握着幸福的人生秘诀,有人半路弯道超车突然成为了快乐的人生赢家,而有人则视生活处处都是荆棘与泥潭,或沉沦或挣扎。那么我们该如何掌控自己生活,愉快地享受每一天? 

《极简生活法则》是欧美畅销书作家理查德·泰普勒的一部经典作品,为了让更多的人拥有幸福的人生,他在观察与实践了诸多乐天知足、运气始终不错的人的方法后,将我们的生活宇宙分为4个空间:与自我、与伴侣、与家人和朋友以及与我们的社交圈,并且在此基础上把那些看似高深的人生哲理总结为我们平凡而普通的人也能够应用的121条法则。希望世人在阅读后,都能成为更易脱离困境、做事问心无愧、积极播撒正能量、享受生活的人生赢家。 

我们无时无刻不在做选择,本书就是给那些愿意选择积极改变、愿意选择把快乐带给自己和身边人的所有法则玩家量身定做的人生指南。

哲学

抱怨的艺术: 不委屈自己、不伤害他人的说话之道

The squeaky wheel: complaining the right way to get results, improve your relationships, and enhance self-esteem
Call Number: 381.33/W758=1/2017
盖伊・温奇博士著; 李娟, 王秀莉译 上海社会科学出版社 2017-6

随着科技的进步,人们的生活的越来越便利,可是抱怨却越来越多。人们一面认定“抱怨无用”,一面却又在现实中抑制不住地抱怨连连。其实,真正的解决之道不在于压抑自我、克制抱怨,而在于积极寻找一种有效的抱怨方法,不让人反感,却又能使问题得以解决。

心理学家盖伊・温奇博士在本书中提出了诸多简单而实用的建议,帮助我们判断哪些事情值得抱怨,如何用鼓励合作的方式表达抱怨,以及如何*终解决我们的问题。他的建议本质上是一种既利己又利他的沟通术。

历史

文艺复兴的故事(全6册)

Call Number: 937/Y084=1/2016
盐野七生著; 田建华, 田建国译 中信出版社 2017-3

文艺复兴是想看见、想知道、想了解的欲望的爆发。

作家薄伽丘、彼得拉克、但丁、马尔西利奥・费奇诺、米兰多拉、伊拉斯谟在文学领域为人们留下了传世之作;画家达・芬奇、波提切利、多米尼科・基兰达约、卡巴乔、米开朗基罗的画作令人迷醉;建筑家布鲁内莱斯基、阿诺尔夫・迪・坎比奥、巴蒂斯塔・阿尔伯蒂留下的建筑如今游人如梭。文艺复兴是人的意志得到尊重、求知的星星之火聚集起来的一座灯塔,是每个寻找自身意义的人所向往的时代。

同时,文艺复兴时代反映了两个相互冲突的图景:一方面,这是一片等级森严,强调秩序和宗教的土地;另一方面,这也是一个堕入混乱与精神痛苦的世界。

波吉亚家族的切萨雷・波吉亚意图效法恺撒建功立业;美第奇家族的“豪华者”洛伦佐一时风光无限;腓特烈二世雄心壮志与教皇对抗,剑指东方;威尼斯以商人建国,缺少神佛庇佑却仍然绵延千年;一介草民马基雅维利,心中做的是陪伴君王,指点江山的大梦想……

文艺复兴的故事中,听盐野七生娓娓道来这些文艺复兴人的故事。

秦汉帝国: 中国古代帝国之兴亡

Call Number: 951/X060=1/2017
(日) 西嶋定生著; 顾珊珊译 社会科学文献出版社 2017-4

本书为讲谈社学术文库·中国史系列的一种,由著名历史学家西嶋定生先生撰写,主要是对秦汉帝国的历史事实进行简明扼要的叙述和简要评论,作者在秦汉史领域功力深厚,著述等身,这部著作因此而成为一部“大家小书”,也是“深入浅出”式的经典。西嶋定生以其“东亚册封体制”理论受到东亚史学界的极高尊敬,而这部《秦汉帝国》则让读者看到他另外一种史学境界。 

文学

回望

金宇澄 广西师范大学出版社 2017-1

“我母亲说,只在某一封没写完的信里,才见到你爸爸充满情感的回顾:天寒刮起西北风,让我想起满目萧条的,我的青春年月……”

在这本讲述了自己父亲与母亲往事的图书中,金宇澄保留了一种“寻找”的姿态。他打开一段历史,让里面的往事带着只属于那个时代的气息、细部、悸动与悲情,奔涌而来……

作者金宇澄,生于上海,祖籍江苏黎里,《上海文学》执行主编。“中国好书”、“鲁迅文化奖”、“施耐庵文学奖”、“华语文学小说家奖”、“茅盾文学奖”得主。

东京一年

Call Number: 952/J569/2017
蒋方舟著; (日) 伊藤王树摄 中信出版集团 2017-8

“二O一六年,我独自一人在东京生活了一年,东京也拯救了我。”受日本国际交流基金会之邀,蒋方舟在东京独居了一年。她越来越喜欢写漫长的日记,觉得孤独地生活一辈子也不是坏事。

日记共有四十六则,收录了她最新的短篇小说、演讲和时评,驳杂不失纯粹。从社会、艺术到当今中日两国世间百态,都有其独特又不失严肃的描摹与思考。

同时,这也是一本病历,记录了一个人要活成本来面目所需付出的努力。“就像在东京度过的一年并没有把我变成一个新人,我们只是更像自己本来该成为的样子。”

本书邀请日本纪录片导演伊藤王树一路旅拍,镜头下是东京的日常以及“在别处”。

艺术

现代艺术150年: 一个未完成的故事

What are you looking at?: 150 years of modern art in the blink of an eye
Call Number: 709.04/G634=1/2017
(英) 威尔・贡培兹著; 王烁, 王同乐译 广西师范大学出版社 2017-3

如果我们还能从一百五十多年前莫奈的《日出》、梵高的《星空》中,依稀辨认出艺术“原来”的模样,那么,一百五十年后安迪·沃霍尔的金汤宝罐头、达米恩·赫斯特的腌制鲨鱼,还有翠西·艾敏乱糟糟的床,足以让我们看到艺术的其他可能。回顾现代艺术一个半世纪的反叛之路,我们见证了一代又一代人如何变得愈发反叛、大胆、混乱。这背后,是艺术家对“何为艺术”的无尽追问,是他们对周遭世界的回应与抵抗。现代艺术的故事仍在继续,也许永远不会完成。

艺术就像个游戏,你真正需要知道的只是它*基本的规则,从而让一度令人困惑的东西开始变得有意义。
——威尔·贡培兹

传记

吴清源回忆录: 以文会友

吴清源著; 陈翰希译 北京联合出版公司 2017-7

本书写于吴清源先生七十岁引退之际。在本书中,吴清源回忆了从出生、丧父、东渡日本,到扬名日本棋界、开创“新布局”、在十五年间将日本超一流棋士悉数降级的动荡而充实的一生,语言平实,境界高迈。吴清源在回顾自己生平往事的同时,追忆了同时代伟大棋士的风采,并就围棋发展提出了独到而富远见的观点。

吴清源,本名吴泉,字清源。1914年出生于福建省,同年移居北京。七岁时由父亲进行围棋启蒙。十一岁父亲辞世,同年,以少年棋手身份出入段祺瑞府邸,被誉为“围棋天才少年”而扬名北京。十四岁与母亲、长兄一同赴日,继续学弈。十九岁时运用打破传统的“新布局”对阵本因坊秀哉名人,引起棋界轰动。1939年由“镰仓十番棋”开始,在长达十五年有余的接连不断的擂争十番棋中,战胜了当时所有日本超一流棋士,被民间誉为“昭和棋圣”。1961年遭遇车祸,棋力受到影响。七十岁引退,在日本出版《吴清源回忆录:以文会友》。而后为世界围棋发展、中日两国友好不懈奔走。2014年去世,享年一百岁。

计算机

机器崛起前传: 自我意识与人类智慧的开端

Call Number: 153/C032/2017
蔡恒进, 蔡天琪, 张文蔚, 汪恺著 清华大学出版社 2017-4

"这是一场关于人类认知的再发现之旅。从生命诞生到人工智能大行其 道,作为宇宙中平凡的一员,我们为何能站在智能的*,成为万物之灵?千 百万年前,恐龙作为地球的霸主,为什么没有产生高级智能?从历史长河中 的国家兴衰到社会组织中的群体行为,从语言分析哲学中的奇异现象到心灵 哲学中的意向性,从自然科学的起源到现代科技的前沿综述,本书从历史上 的诸多谜题出发,沿着自然科学的思维脉络,会通陆王心学与心灵哲学,对自 我意识和人类认知的起源与进化进行梳理和解读,并将其建构为触觉大脑假 说和认知坎陷三大定律。 我们生活的时代正处于机器崛起的前夜,我们对人类智能的理解将决定 着明天会是一个怎样的世界。本书将提供一个统一的认知框架,为开辟出新 的知识体系提供坚实的基础。本书深入浅出,观点深刻而简洁,内容翔实而 具有趣味性,适合对人类智能和人工智能有好奇心、对自然科学与社会科学 领域的结合感兴趣的普通读者阅读,也适合从事哲学、自然科学、社会科学以 及艺术研究的专业人员参考。"

科学

上帝的手术刀: 基因编辑简史

Call Number: 572.86/W254/2017
王立铭著 浙江人民出版社 2017-4

这本书从孟德尔神父的“豌豆试验”入手,用跌宕起伏、起承转合的文学讲述手法,在全书中埋下层层伏笔,抖出了一个又一个的重磅包袱,宛如一位智者在科学之树下摇着扇子对基因编辑的历史脉络娓娓道来。其内容之深入浅出、讲述手法之驾轻就熟,令人手不释卷。

 一本细致讲解生物学热门进展的科普力作,一本解读人类未来发展趋势的精妙“小说”。

打开基因科学深奥的硬壳,展现人类探索自身的的历史进程,从分子层面出发,重新思考人类的过去、现在和未来。

Economics

Tap: unlocking the mobile economy

Call Number: 381.142/G427/2017
Anindya Ghose MIT Press 2017-4

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker.

Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Doughnut economics: seven ways to think like a 21st century economist

Call Number: 330/R261/2017
Kate Raworth Chelsea Green Publishing 2017-3

Economics is the mother tongue of public policy. It dominates our decision-making for the future, guides multi-billion-dollar investments, and shapes our responses to climate change, inequality, and other environmental and social challenges that define our times.

Pity then, or more like disaster, that its fundamental ideas are centuries out of date yet are still taught in college courses worldwide and still used to address critical issues in government and business alike.

That’s why it is time, says renegade economist Kate Raworth, to revise our economic thinking for the 21st century. In Doughnut Economics, she sets out seven key ways to fundamentally reframe our understanding of what economics is and does. Along the way, she points out how we can break our addiction to growth; redesign money, finance, and business to be in service to people; and create economies that are regenerative and distributive by design.

Named after the now-iconic “doughnut” image that Raworth first drew to depict a sweet spot of human prosperity (an image that appealed to the Occupy Movement, the United Nations, eco-activists, and business leaders alike), Doughnut Economics offers a radically new compass for guiding global development, government policy, and corporate strategy, and sets new standards for what economic success looks like.

Raworth handpicks the best emergent ideas―from ecological, behavioral, feminist, and institutional economics to complexity thinking and Earth-systems science―to address this question: How can we turn economies that need to grow, whether or not they make us thrive, into economies that make us thrive, whether or not they grow?

Simple, playful, and eloquent, Doughnut Economics offers game-changing analysis and inspiration for a new generation of economic thinkers.

Digital matrix: new rules for business transformation through technology

Call Number: 338.064/V461/2017
Venkat Venkatraman Lifetree Media Ltd. 2017-2

Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what is yours doing?

The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way. 

With The Digital Matrix, you will:

● Learn to navigate the world of digital ecosystems.

● Discover ways of competing and collaborating with other companies to create and capture value.

● Realize how powerful machines can amplify your company’s human talent.

● Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future.

Management

Platform revolution: how networked markets are transforming the economy and how to make them work for you

Call Number: 658.872/P238/2016
Geoffrey G. Parker, Marshall W. Van Alstyne, et al. W. W. NORTON & COMPANY 2017-8

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

The upstarts: how Uber, Airbnb, and the killer companies of the new Silicon Valley are changing the world

Brad Stone Little, Brown and Company 2017-1

Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel.

In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process.

The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.

The attention merchants: the epic scramble to get inside our heads

Call Number: 659.1042/W959/2016
Tim Wu Alfred A. Knopf 2017-9

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.

This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Reach: a new strategy to help you step outside your comfort zone, rise to the challenge, and build confidence

Call Number: 158.7/M723/2017
Andy Molinsky Avery 2017-1

What often sets successful people apart is their willingness to do things most of us fear. What’s more, we have the false notion that successful people like to do these things, when the truth is that successful people have simply found their own way to do them.

According to Andy Molinsky, an expert on behavior in the business world, there are five key challenges underlying our avoidance tendencies: authenticity, competence, resentment, likability, and morality. Does the new behavior you’re attempting feel authentic to you? Is it the right thing to do? Answering these questions will help identify the “gap” in our behavioral style that we can then bridge by using the three C’s: Clarity, Conviction, and Customization. Perhaps most interesting, Molinsky has discovered that many people who confront what they were avoiding come to realize that they actually enjoy it, and can even be good at it.

Short, prescriptive, and based not only on the author’s groundbreaking research but on his own quest to get out of his comfort zone, Reach will help you take the thing you are most afraid of doing and make it a proud part of your personal repertoire.

Hacking growth: how today's fastest-growing companies drive breakout success

Call Number: 658/E471/2017
Sean Ellis, Morgan Brown Crown Business 2017-4

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Why simple wins: escape the complexity trap and get to work that matters

Call Number: 650.1/B666/2016
Lisa Bodell Bibliomotion 2016-10

Imagine what you could do with the time you spend writing emails every day.  Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value.  Lisa Bodell's simplification method has several unique principles:  Simplification is a skill that's available to us all, yet very few leaders use it. Simplification is the right thing to do--for our customers, for our company, and for each other. Operating with simplification as our core business model will make it easier to be respectful of each other's time. Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity.

This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters.  Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.

Build your dream network: forging powerful relationships in a hyper-connected world

Call Number: 650.13/H696/2017
J. Kelly Hoey Tarcher Perigee 2017-1

If you think of networking as schmoozing at boring cocktail parties or scrolling through LinkedIn for new contacts to add, think again. In the social media age, you need a modern roadmap for creating and cultivating meaningful connections to stand out from the crowd and achieve any of your goals, no matter how big or small.

In Build Your Dream Network, acclaimed business columnist and networking expert J. Kelly Hoey offers a fresh new approach to mastering this timeworn skill in a world where everyone is posting, liking, and friending fast and furiously, but many are failing to leverage their connections successfully. Hoey presents innovative strategies for forming strong relationships—the genuine, mutually beneficial, long-lasting kind—using all of the social tools at your disposal. She also reveals creative and surprisingly simple ways to harness the power of your network to accomplish any ambition, from landing your dream job or a coveted account or client to successfully crowdfunding a new business venture. 

Good people: the only leadership decision that really matters

Call Number: 658.4092/T625/2017
Anthony Tjan Portfolio 2017-4

Leaders love to say that any company is only as good as its people, but tend to evaluate candidates and employees more by their measurable accomplishments than by their “softer” qualities, like integrity, compassion, and other values. Bestselling author Anthony Tjan is leading a movement to change the way we think about goodness so that we can become better judges of people and create more goodness in ourselves, in others, and in our organizations.

Tjan argues that while competence is necessary, real goodness must also encompass values; a fantastic résumé can never compensate for mediocre character. In Good People, he provides a clear language to discuss goodness, redefining it as a lifelong, proactive commitment that, like any skill, can be exercised, honed, and taught. When leaders prioritize goodness in themselves and in others, they can create lasting cultures and tremendous value.

Drawing from his own experiences as an entrepreneur and venture capitalist, Tjan also taps into the wisdom of his relationships and interviews with extraordinary innovators, executives, artists, academics, teachers, and role models from all disciplines and walks of life who embody his vision. The cases and profiles shared include: Harvard Business School Dean Nitin Nohria, who has called for balancing leadership of competency with leadership of character; Supreme Court Justice Sonia Sotomayor, who has never forgotten her roots and shows profound kindness to her staff and clerks;  Hollywood talent manager Shep Gordon, who has counseled his clients on the importance of generosity and gratitude; legendary venture capitalist Henry McCance, whose success proves that humbly ceding the spotlight to others makes room for their greatness; and master jazz musician Clark Terry, who devotedly mentored the young, blind pianist Justin Kauflin.

Brand vs. wild: building resilient brands for harsh business environments

Call Number: 658.827/L673/2017
Jonathan David Lewis Routledge 2017-5

Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.

Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, 

Outsmart your instincts: how the behavioral innovation approach drives your company forward

Call Number: 658.4012/H249/2017
Adam Hansen, Edward Harrington, and Beth Storz Forness Press 2017-1

"Just trust your gut" is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases—the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us—can also be the archnemeses of innovation/innovative thinking. New ideas appear too risky. Data gets discounted if it doesn't match the hypothesis of the researcher. And even like-minded innovation enthusiasts can find that enacting disruptive change is tough when they all see things the same way.
It's time to let go and learn a new way to think.

Created by innovation experts, Outsmart Your Instincts cleverly merges behavioral science with business savvy. Using the trademarked Behavioral Innovation™ model, the authors provide an in-depth examination of eight unique biases (Negativity, Confirmation, and Conformity among them) that get in the way of creativity/creative thinking—and show us how we can overcome these barriers and break from the status quo.

With clever, thought-provoking activities, accessible writing, and easy-to-follow advice, Outsmart Your Instincts shows us how and why we react to new ideas the way we do, and then—helps us rethink what-we-think. Once we learn to outsmart our own instincts, we can take on challenges as true innovators who rely on all of our brains' powers—not just our guts—and be equipped to outsmart the competition.

Upside: profiting from the profound demographic shifts ahead

Call Number: 658.83/G876/2017
Kenneth W. Gronbach, with M.J. Moye AMACOM 2017-4

Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls?

Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.Lively and full of surprises, the book explains:

What each age cohort is likely to buy now and in coming decades - How profits dovetail with consumer numbers - What sectors are likely to grow or lag - How to make sense of the numbers to chart your own path - And more
As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

经济

大衰退: 宏观经济学的圣杯

The Holy Grail of macroeconomics: lessons from Japan's great recession
辜朝明 (Richard Koo)著; 喻海翔译 东方出版社 2016-12

1930年代的美国大萧条为何会那样严重和漫长?这是一个长期以来一直都困惑着经济学家们的问题。美国联邦储备委员会前主席本・伯南克甚至将美国大萧条称之为依旧无法触及的“宏观经济学圣杯”。但是1990年至2005年的日本大衰退通过证明在传统对策明显失效的同时,一个处于后泡沫期的经济体将会陷入长期衰退,最终为我们提供了一些决定性的线索。这本具有开拓性意义的著作不仅解明了美国大萧条与日本大衰退的根源,同时也为那些正在与后泡沫期经济衰退进行斗争的国家提供了重要的政策建议。

人工智能真的来了

Call Number: 006.3/Y225/2017
杨澜著 江苏凤凰文艺出版社 2017-9

这本书是著名媒体人杨澜女士第一部跨界作品。杨澜作为中国首位全方位探寻人工智能的媒体人,在2016年,带领团队历时一年,走访美国、英国、日本、中国等国家的二十多座城市,采访了三十多个顶尖实验室及研究机构的八十多位行业专家,制作出《探寻人工智能》纪录片。

在剪辑纪录片的过程中,杨澜回味和沉浸其中,用媒体人的人文视角、独特的亲身体验以及细腻的情感,通过文字,全面记录了那些改变世界的人和事,书写了一段充满惊奇与惊喜、温暖与温度、哲思与展望的,一个文科生的人工智能探寻之旅。

杨澜在书中记录了斯坦福大学、麻省理工学院、卡内基•梅隆大学、哥伦比亚大学等著名学府,IBM、微软、百度、facebook等国际性知名大企业,以及中国本土的诸如科大讯飞、旷视科技等新兴企业在深度学习、视觉识别、语音识别、机器人制造、自动驾驶等人工智能领域的最新科研成果;展现了代表目前人工智能研究顶尖水平的,可以上天入水,可以大若巨人、小若米粒的各式各样、让你“万万没想到”的机器人;分享了诸多重量级科学家、知名人士对于人工智能的探索或思考,比如“谷歌云”首席科学家李飞飞、“谷歌大脑”创始人吴恩达、“卷积神经网络之父”扬•乐昆、诺贝尔生理学或医学奖获得者埃里克•坎德尔、微软研究院院长埃里克•霍维茨、中国人工智能学会理事长李德毅、创新工场董事长李开复、智能语音专家邓力、“仿人形机器人教父”石黑浩、告诫人们要警惕“超级智能”的牛津大学人类未来研究院院长尼克•博斯特罗姆、“第一个带着芯片行走的人”凯文•沃维克、“第一个亲历自动驾驶汽车事故”的资深科技记者约翰•马尔科夫、硅谷创业家杰瑞•卡普兰,以及参演过多部人工智能题材电影的好莱坞明星摩根•弗里曼等。

AI改变世界,谁来改变AI?杨澜在书中用浪漫而理性的笔触,阐释了对于人工智能在社会、经济、伦理等方面的观察与思考。科技是一把双刃剑,做出选择的是人,不是机器。未来到底往何处发展,取决于我们如何设计、管理和应用人工智能。说到底,人工智能就像一面镜子,照见人类智能的神奇与伟大。

蚂蚁金服: 从支付宝到新金融生态圈

Call Number: 332.178/M263/2017
廉薇, 边慧, 苏向辉, 曹鹏程编著 中国人民大学出版社 2017-7

打开支付宝,我们不但可以用手机即时付款,给好友转账,为信用卡还款,购买水、电、天然气,还可以办理出国购物退税;因为余额宝,我们可以开始打理手中的零用钱,随时随地进行理财;因为芝麻信用,我们感受到信用为我们带来的信任、尊严与方便——免押金租车、租房、骑行。从支付宝到蚂蚁金服,可以毫不夸张地说,一家企业改变了我们的生活。

蚂蚁金服无疑是目前中国最具代表性的金融科技巨头,同时也是全球估值最高的金融科技企业。

本书作者团队通过深度访谈、观察与研究,完整地记录了蚂蚁金服从2003年10月到2017年6月期间的发展历程,再现了蚂蚁金服所经历的几乎每一个重大的突破和挫折。详细地描述了蚂蚁金服在支付、小微信贷、财富管理、消费金融、保险、信用等领域的业务发展历程,剖析其战略方向、发展布局、投融资逻辑与未来前景。

蚂蚁金服以技术作为自身的“护城河”,面向金融机构开放数据、技术、服务,并在此之上构建了一个完整的新金融生态圈,通过打造基于互联网、大数据与云计算的征信与风控体系,深刻重塑了传统金融业务,并为普惠金融这一世界性难题提供了“新解”。

世界新趋势: "一带一路"重塑全球化新格局

Creating a megatrend: The Belt and Road
多丽丝・奈斯比特, 约翰・奈斯比特, 龙安志著; 张岩译 中华工商联和出版社 2017-6

未来世界,是绝非偶然的必然预见。“一带一路”,是创造和引领世界趋势的决定性力量。

本书作者以其丰富的国际经验,深厚的学识底蕴,详尽解读“一带一路”如何与世界创造、共享机遇,如何对现有全球化框架进行革新,把“一带一路”与世界的发展趋势对接。阅读本书,能够认清“一带一路”构想对中国与相关国家和地区的潜在意义,及其对投资者和企业的潜在影响,从而准确把握世界发展的未来大趋势。

作者约翰・奈斯比特(John Naisbitt),世界著名未来学家,2013年度中国政府“友谊奖”、第五届中华图书特殊贡献奖得主,拥有人文科学、科技等领域的19个荣誉博士学位,南开大学、天津财经大学、南京大学、云南师范大学及莫斯科国立大学客座教授,曾任美国肯尼迪政府教育部副部长、约翰逊总统特别助理,马来西亚战略与国际研究所荣誉国际研究员。

1982年出版的《大趋势》一书销量已经超过1400万册,奠定了其作为未来学家的坚实地位。2009年,在多年深入调研中国的基础上出版了《中国大趋势:新社会的八大支柱》一书,在世界范围内广受好评。他每年都会周游世界数次,几乎在世界所有大公司发表过演讲。

CPS新一代工业智能

Call Number: 629.89/L181/2017
李杰, 邱伯华, 刘宗长, 魏慕恒著 上海交通大学出版社 2017-4

赛博-实体系统(Cyber-Physical System ,CPS),相较于传统工业系统,它更关注于机器自主认知、预测和决策能力的实现,并在此基础上,实现工业和信息系统在感知、分析、决策、控制和管理等方面的深度融合。本书立足于工业领域的现状和发展需求,共有6个篇章,分别是现代工业的挑战与机遇、CPS的技术本质与内涵、CPS的技术体系与工业智能实现、CPS的应用体系与智能体(agent)实现、CPS的应用实践案例、CPS为中国产业升级带来的机会空间。

本书是中国首本系统介绍 CPS理论和应用的图书,为中国工业迈向智能时代带来新思维和新路径,可作为产学研各个领域学习及发展CPS技术的参考资料。同时,本书也适合对制造领域感兴趣的大众读者阅读,并能为广大读者带来创造性的启发。

顶级对话: 理解变化中的经济世界

Call Number: 330.0922/Z125/2017
张军著 上海人民出版社 2017-8

《顶级对话——理解变化中的经济世界》精选了中国著名经济学家张军与世界一流经济学家的对话。这些谈话既涉及经济学的基础层面,如货币、世界经济体系,也涉及经济学家对未来经济趋势的预测。在这些平等的谈话中,映射着中国经济在世界舞台的侧影。

张军,经济学家,在当代中国经济研究领域成果卓著。在包括China Economic Review、The World Economy、Comparative Economic Studies、Economic Systems、Journal of Asian Economics、Journal of the Asia Pacific Economy以及《经济研究》等学术期刊上发表过上百篇研究中国经济的论文。近年来出版了《改革、转型与增长:观察与解释》(当代中国经济学家文库·张军卷)(2010)、《不为公众所知的改革》(2010)、《张军自选集》(2013)、Unfinished Reforms in the Chinese Economy(2013)、《中国经济再廿年》(2014)、《登顶比赛:理解中国经济发展的机制》(2016)、End of Hyper-Growth in China (2016)等著作。2015年10月因在中国过渡经济理论方面的研究贡献荣获第七届中国经济理论创新奖。

现为复旦大学“当代中国经济”长江学者特聘教授、中国经济研究中心主任,并入选国家“万人计划”。2015年起任复旦大学经济学院院长,并兼任上海市委决策咨询委员会委员、民进中央特邀咨询研究员等,同时是Economic Systems、Journal of the Asia Pacific Economy、Journal of Pro-Poor Growth、China Economic Journal以及《经济研究》等几十种学术期刊的编委。

管理

变革的基因 : 如何创新战略, 搭建团队, 提升战斗力. 实践篇

Call Number: 658.3/Y48/2017
杨国安, 李波, 芮益芳著. 中信出版集团 2017-9

本书是畅销书《变革的基因》的姊妹篇,《变革的基因》从理论上全面阐述了杨三角的组织能力模型,而本书讲述了如何将理论与实践结合,并给出了国内运用杨三角模型的10家著名企业的实操案例,包括九阳、荣昌e袋洗、玫琳凯等不同行业、不同性质的企业。

作者认为,成功离不开战略,而战略的落地和推进,更需要过硬的组织能力,否则只能是空中楼阁。在本书中,作者从组织能力的杨三角模型出发,将理论与实践紧密切合,给出了如何运用杨三角模型并切实提升企业组织能力和竞争力的实用指导。

作为企业的实战案例手册, 本书详细采访、记录身处不同行业的10家企业的管理变革实践,并将其经验做了归纳、总结、提炼,把理论变成具体的实践操作,这对于读者来说,不仅更直观地理解理论,学习和参考的价值也更高。

通过本书,作者希望能够帮助企业做到如下几点:
· 更具体、直观的学习移动互联网时代的组织能力打造,提供思路的借鉴;
· 结合案例,对照自己企业进行反思。每个企业所处的阶段不一样,但是要找结合点和关键点,对症下药;
· 最终拥有落实和推进的魄力,提高企业变革的效率和成功概率

逆向管理: 先行动后思考

Act like a leader, think like a leader
埃米尼亚・伊贝拉著; 王臻译 北京联合出版公司 2016-7

为什么你浪费了很多时间,却做不出有效的决策?为什么计划制定得很好,实施起来却很困难?为什么你在管理岗位上无法获得进一步的晋升?如何处理好同上下级及客户的关系?如何让自己更有领袖气质,获得更多人的支持?如何像TED舞台上的演讲者一样用话语鼓舞他人?如何在工作陷入瓶颈时,及时突破自我重获新生?……

如果你想要知道这些问题的答案,那么你迫切需要阅读这本由全球50大管理思想家埃米尼亚•伊贝拉所著的《逆向管理:先行动后思考》。这本书突破了传统的“先思考,后行动”的旧思维,提出了全新的“先行动,后思考”的新理念。作者通过对来自联合利华、西门子等世界500强企业的各层管理者以及世界经济论坛领导者项目的参与者的深度采访与调查,向我们阐释了在持续性的个人发展过程中,外在表现比内在认知更重要的原因,并提出了一些实用且易操作的方法来提升个人领导力。

灵魂经营: 富士胶片的二次创业神话

古森重隆著; 栾殿武译 四川人民出版社 2017-1

这是被菲利普·科特勒推崇的经管奇迹,是企业二次创业、转型重生的世界经典案例。本书由富士胶片官方独家授权,初次将富士起死回生的全景展现在中国读者面前。

作为日企中“领导大企业成功转型的典范”,富士胶片掌门人古森重隆先生将在书中将自己70多年的经营哲学与处世之道毫无保留的呈现给读者,为读者解答“如何在行业发生巨变之前预知危机的出现?”“如何先于市场创造‘刚需’产品?”“如何在核心业务衰落的情况下力挽狂澜?”“企业领军人应该具备什么能力?”“如何在刀光剑影的商海中礼貌地获胜?”“人才真的可遇不可求吗?”“如何在经济全球化时代中让自己的企业、自己的国家走得更远?”等种种疑问。

知的资本论: 茑屋书店的经营之道

Call Number: 090/M424=1/2017
(日) 増田宗昭著; 王健波译 中信出版集团 2017-2

位于日本东京代官山的茑屋书店,被评为 “全球二十家最美书店之一”,已成为到访东京的许多游客必去的文化圣地。由原研哉担纲品牌设计的这座优美的“林中图书馆”,是其创始人增田宗昭三十年来横跨四大领域的不断创新的结晶。他突破经验的壁垒,以“人性的尺度”重新丈量企业 的经营活动,将“卖场”变成“生活方式提案店”,在实体书店举步维艰的今天,创造了一个梦幻般的存在。其实,茑屋书店只是增田宗昭庞大商业王国中的冰山一角。1985年,增田宗昭创立了CCC(Culture Convenience Club)公司,三十年来,在书店、图书馆、商业设施和家电四大领域发起创新经营,其中,CCC公司参与改造和管理的武雄市图书馆,一年内进馆人数突破一百万,成为当年日本举国热议的话题,而武雄市人口仅有五万人。

本书中,作者增田宗昭详细阐述了在这四大领域,尤其是茑屋书店和武雄市图书馆的创新过程。他提出的“人性尺度”、“顾客价值”和“生活方式提案”等理念,并认为从商业资本到“知”的资本,重新审视资本价值的时代已经到来。这对于各个行业实体店日渐凋敝的当下,具有很大的启发性。书中还收录了作者增田宗昭与武雄市市长樋渡启祐的对谈,商业资本与经营方式如何参与到城市文化基础设施建设中来,提高城市竞争力,对当下的城市发展也极具参考价值。

匠心老铺: 日本750家百年老店的繁盛秘诀

(日)前川洋一郎著; 陈晨译 人民邮电出版社 2017-1

当今商业竞争日益激烈,每年倒闭或消失的企业、公司、店铺不计其数,企业的平均寿命也越来越短。但在日本仍有不少百年老店虽历经沧桑却依然在为社会贡献其自身的价值。那么这些老铺是如何存留并获得持续发展的呢? 《匠心老铺:日本750家百年老店的繁盛秘诀》作者用八年时间走访了日本全国约750家百年老店,采访了其中371家老铺的高层写成此书。本书试图通过对这些百年老店的研究为读者揭开它们持久繁盛的秘诀,并将其统合成为一个完整的体系——“老铺学”。这种新的尝试,相信会成为同类中小企业的实战教材,成为更为简单明了传播经营学理论的桥梁。此外,《匠心老铺:日本750家百年老店的繁盛秘诀》还提出了经营老铺至关重要的20条铁则,这些都是凝结了创业者及其后代经营者晶莹血泪的宝贵箴言。读者可以结合自身实际情况,取其精华,对其重新组合,制定出符合自身企业特色的经营战略与方针。

孵化皮克斯: 从艺术乌托邦到创意帝国的非凡之旅

To Pixar and beyond: my unlikely journey with Steve Jobs to make entertainment history
(美) 劳伦斯・利维著; 李文远译 浙江大学出版社 2017-4

“你好,是劳伦斯吗?”电话那头问道,“我是史蒂夫•乔布斯。几年前,我在杂志上看到过你的照片。那时候我就在想:总有一天,我们会一起共事的。”

一通毫无征兆的电话,开启了一段神奇之旅。亏损500万美元、员工周薪要靠乔布斯支付、没有发展空间、迪士尼说了算,要把这样的皮克斯弄上市简直就是天方夜谭。然而,乔布斯就在这种局面下向本书作者劳伦斯·利维抛出了绣球。

尽管关于皮克斯充满传奇色彩的创意和制片历程,人们已经写过很多,但本书要从另一个不同角度看待皮克斯。在作者看来,皮克斯之所以能成功,要得益于它的战略规划和业务布局。皮克斯的辉煌更像是地壳板块相互挤压的结果,创新压力只是其中一个“板块”,其他“板块”则承受着现实世界的生存压力:筹集资金、卖电影票、提升制片速度,等等。

如何让一个空有天才团队却负债累累的艺术乌托邦发展成市值60亿的创意帝国?劳伦斯以当事人的身份讲述了一个不该被忽略的故事,它关于战略规划时的选择、荒谬赌注和风险,也关于解决创新理念和现实需求之间矛盾。它让我们看到这种矛盾是如何塑造了包括乔布斯在内的整个团队,而这家让全世界爱上玩具、小昆虫、鱼、怪物、汽车、厨师和机器人的小公司又是如何在种种内力作用下崛起的。

大众创新: 免费创新如何推动商业未来

Free innovation
Call Number: 338.064/H667=1/2017
(美)埃里克・冯・希佩尔著; 谢名一译 中信出版集团 2017-2

“万众创新”曾是*总理在《政府工作报告》中提到的创新引擎,它鼓励民间的个人和组织积极参与到创新浪潮中,创造新产品,提升社会福利。如今大众创新已经成为新常态经济的必然选择。

在这本书里,作者通过对美国、日本、芬兰等6个国家民间创新研究的调查,提出了“用户免费创新”的概念,即由消费者和*终用户,而不是制造商发展出的创新。在传统理念中,制造商创新占据了市场的主导,然而,随着“创客空间”的普及、互联网工具的便捷化和沟通成本的降低,越来越多的民间高手从个人需求出发,自己负担创新成本,动手改进已有的技术与方法,并且无偿将自己的创新推广给其他人。相反,越来越多的企业,借鉴用户创新者的创意,结合自己在生产和加工方面的优势,成功推出了新的商业产品和解决方案。

互联网时代,开源社区帮助更多人走上了自我创新的道路。面向知识社会、以人为本的下一代创新模式,即创新2.0模式,正在逐步显现其生命力和潜在价值,用户创新成为科技创新活动的重要战场。因此,作者呼吁企业要积极与用户创新者合作,互相借鉴优势,共同推动创新,要看到民间创新者的力量,他们所蕴含的巨大潜力有待挖掘,他们的权益有待更多相关法律法规的保护。

心理学

哈佛的6堂独立思考课

Call Number: 153.42/S625=1/2016
狩野未希著; 陈娴若译 江西人民出版社 2017-4

开会讨论时,无法顺利地表达自己的意见、提出好问题?小组报告时,无法充满自信地说出具有建设性的意见?想要让自己的意见更具体、更有说服力?这都必须依靠缜密的“独立思考”才能做到。没有经过仔细思考的意见,既不会受到其他人的信赖,也不会有影响力,更无法达到任何效果。

本书根据哈佛大学提倡的自我意见建立法则和批判性思考,提出了“为意见找根据”“区分事实和意见”“推敲自己的想法”等建立属于自己意见的6个步骤,更有诸多的实践方法让你学会真正的“独立思考”。在这个瞬息万变的社会,只有锻炼“独立思考力”才能让你脱颖而出。

另一种选择: 直面逆境, 培养复原力, 重拾快乐

Option B: facing adversity, building resilience, and finding joy
谢丽尔 ・桑德伯格, 亚当 ・格兰特著; 田蓝, 乐怡译 中信出版社 2017-9

畅销书《向前一步》作者、脸书COO谢丽尔•桑德伯格的丈夫戴夫•高德伯格于2015年5月突然去世,她认为自己和孩子们再也不会有真正纯粹的快乐了。谢丽尔在书中写道:“我陷入了空虚。巨大的空虚占据了我的心脏、我的肺叶,限制了我思考的能力,甚至呼吸的能力。”谢丽尔的朋友、沃顿商学院知名心理学家亚当•格兰特告诉谢丽尔,我们可以采取一定的方法,一步步从支离破碎的不幸与灾难中复原。我们不是生来就拥有复原力的,复原力需要我们在后天培养和提升。

本书将谢丽尔的个人经历与亚当关于培养复原力的开放性研究结合起来,进行了深入分析及阐述。谢丽尔向我们敞开心扉,从她发现丈夫猝然倒在健身房的地板上开始,描述了她在丈夫去世后感受到的急性悲伤和极度的孤独。然而,本书并没有局限于谢丽尔的个人经历,而是从更广泛的层面去探讨我们该如何克服人生中的逆境,包括疾病、失业、性侵、自然灾害、战争、暴力等不幸。同时,来自不同群体的案例也揭示了每个人都可以培养及提升内在坚韧的复原力,并且拥有重获快乐的能力。

复原力源自我们的更深层次的内在,也来自外部的支持。即便经历了毁灭性的打击与不幸,我们仍可能找到更多的人生意义,并且学会感恩,从而获得成长。本书还提供了诸多极具实践性的方法,启发我们积极地帮助他人,培养自己的同理心,乐善好施,教育出更加坚毅的孩子,创建具有复原力的家庭、职场和社区。

哲学

五百年来王阳明

Call Number: 181.112/W414L/2017
郦波著 上海人民出版社 2017-8

本书结合两千年来中华文明发展史,生动讲述了王阳明立功、立德、立言的传奇人生,讲述了王阳明在千磨万击的人生困厄中创建心学的历程,系统梳理了知行合一大智慧,并展开了卓有见地的阐发。

教育

读书的方法与艺术

Call Number: 028/D791/2017
中国图书评论学会编 人民出版社 2017-5

阅读事关一个国家的前途、一个民族的未来。当前,全民阅读正如火如荼地开展,已经蔚然成风。全民阅读活动能否开展好,一方面离不开品种丰富、质量上乘的各类优秀出版物,这是阅读的基础与前提;另一方面也离不开科学有效的阅读方法以及良好的阅读习惯,这是阅读的工具。目前,我国每年出版的图书多达三四十万种,但是,能够指导广大读者如何读书的有用、实用、好用的图书并不多。

本书共收录24位名家大师谈论读书的美文,或论述读书重要性,或讲述读书经历,或谈论读书方法,或分享读书感受与体会,内容丰富,可读性强。

演讲

杠杆说服力: 52 个渗透潜意识的心理影响法则

Invisible influence: the power to persuade anyone, anytime, anywhere
Call Number: 303.342/H714=1/2017
(美)凯文・霍根著; 蔡文锋译 机械工业出版社 2017-2

说服最难的部分在于:如何判断他人的预期,撬动对方既定的认知,从而影响对方的决策。

说服是一种能力,任何人都可以习得,了解神经科学原理,看似微不足道的改变,都能帮助我们成功影响别人。

具心理学博士学位及营销咨询者双重身分的作者霍根,将在本书以数十个心理科学研究结果出发,教你悄悄融入他人潜意识的影响力技巧,让销售、营销、沟通与人际关系行动毫无阻碍,你会发现:一点点微小改变,将让你的沟通结果大为不同。

科学

万物起源

The origin of (almost) everything
Call Number: 500/L425=1/2017
英国《新科学家》杂志著; (英)格雷厄姆・劳顿文, (美)珍妮弗・丹尼尔绘 湖南科学技术出版社 2017-4

从宇宙大爆炸到恋爱背后的基因驱动,从生命起源到巧克力的致命吸引力;《时间简史》作者霍金撰写导言,英国《新科学家》杂志策划,以权威、有趣、酷炫的方式带你窥探万物的发端。

我们来自哪里?所有事物是如何发端的?

这是宇宙间最大的问题,New Scientist告诉你答案……

本书精心选择了具有代表性的六大类53个题目,从大爆炸、暗物质、生命起源、人类进化、金钱的历史、酒的历史、财产的前世今生、人类情感背后的基因驱动到卫生纸的发明和鼻屎的秘密。简洁诗意的叙述,随时随地颠覆你的常识,时常脑洞大开,偶尔恶趣味。

引力波

Black hole blues: and other songs from outer space
Call Number: 539.754/L665=1/2017
珍娜・莱文著; 胡小锐, 万慧译 中信出版社 2017-7

十几亿年前,在浩瀚宇宙的某个时空,两个黑洞发生了碰撞。其中一个黑洞的质量是太阳的29倍,另一个是太阳的36倍,它们碰撞后合并成一个大黑洞,质量达到太阳的60倍。黑洞碰撞是宇宙起源以来威力最大的天文事件之一,释放出的能量超过1021个太阳。黑洞合并时,无数能量以引力波的形式,不停地向外传播,在时空中荡起层层涟漪。

1916年,阿尔伯特·爱因斯坦在一篇关于广义相对论的论文中预言了引力波的存在。2015年9月,引力波经过长达14亿光年的星际旅行来到了地球。从伽利略用一架简陋的望远镜观察太阳开始,人类利用400多年来所拍摄的一系列静止的太空照片,汇编成一部讲述宇宙历史的无声电影。然而,所有望远镜都无法记录黑洞碰撞的过程,人类能够捕捉到的唯一线索可能就是时空振荡发出的声音。半个世纪之前,一股记录宇宙声音的热潮悄然掀起。为了“在相当于地球周长1000亿倍的距离上测量出比人的头发丝直径还要小的长度变化”,为了给宇宙历史这部无声电影配上一张原声大碟,许多科研人员全身心地投入到引力波探测实验当中。2015年9月和2016年2月,激光干涉引力波天文台(LIGO)两次成功探测到引力波,证实了100年前爱因斯坦的预言。

在书中,作者珍娜·莱文再现了50多年来,LIGO科学合作组织的科研人员在此过程中面临的困难、经受的考验和付出的艰辛。引力波探测本来只是一个有意思的思想实验,但引起了雷纳·韦斯、基普·索恩和罗纳德·德雷弗的注意。为了把梦想变成现实,他们组建了一支规模达数百人的国际性研究团队,建造了两台灵敏度非常高的巨型探测器。他们一直在跟时间赛跑,希望在爱因斯坦提出引力波概念100周年纪念日到来之前,能聆听到来自遥远太空的“引力波蓝调”。

Economics

Janesville: an American story

Amy Goldstein Simon & Schuster 2017-4

A Washington Post reporter’s intimate account of the fallout from the closing of a General Motors’ assembly plant in Janesville, Wisconsin—Paul Ryan’s hometown—and a larger story of the hollowing of the American middle class.

This is the story of what happens to an industrial town in the American heartland when its factory stills—but it’s not the familiar tale. Most observers record the immediate shock of vanished jobs, but few stay around long enough to notice what happens next, when a community with a can-do spirit tries to pick itself up.

Pulitzer Prize winner Amy Goldstein has spent years immersed in Janesville, Wisconsin where the nation’s oldest operating General Motors plant shut down in the midst of the Great Recession, two days before Christmas of 2008. Now, with intelligence, sympathy, and insight into what connects and divides people in an era of economic upheaval, she makes one of America’s biggest political issues human. Her reporting takes the reader deep into the lives of autoworkers, educators, bankers, politicians, and job re-trainers to show why it’s so hard in the twenty-first century to recreate a healthy, prosperous working class.

Management

The power of positive leadership: how and why positive leaders transform teams and organizations and change the world

Call Number: 658.4092/G662/2017
Jon Gordon John Wiley & Sons, Inc. 2017-4

We are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. That’s why positive leadership is essential! Positive leadership is not about fake positivity. It is the real stuff that makes great leaders great. The research is clear. Being a positive leader is not just a nice way to lead. It's the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results.

Since writing the mega best seller The Energy Bus, Jon Gordon has worked and consulted with leaders who have transformed their companies, organizations and schools, won national championships and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this pioneering book Jon Gordon shares what he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader.
There is a power associated with positive leadership and you can start benefiting yourself and your team with it today.

Performance breakthrough: a radical approach to success at work

Call Number: 650.1/S167/2016
Cathy Rose Salit Hachette Books 2016-4

Whether you're navigating your way on a new team, expanding your leadership role, or just trying to get heard in a meeting, you're facing the kind of workplace challenge we all run into sooner or later: you need a new performance.

In Performance Breakthrough, Cathy Salit presents the revolutionary strategies that she's proven successful through over twenty years' experience custom-creating workshops for powerhouse clients including American Express, Nike, Coca-Cola, and DIRECTV. Artfully blending techniques from theatrical performance with the new science of performative psychology, Salit guides readers through forging new relationships guaranteed to yield greater success and satisfaction. Performance Breakthrough outlines proven techniques, including taking an emotional inventory; crafting new scripts for greater confidence, stronger relationships, and better outcomes; building ensembles; improvising; and listening--really listening--including accepting others' criticism and input.

No matter what your challenge, Salit's innovative philosophy, case studies, practical exercises, and inspiring advice will help you deliver your own top performance.

One mission: how leaders build a team of teams

Call Number: 658.4022/F994/2017
Chris Fussell, with C.W. Goodyear Portfolio/Penguin 2017-6

Too often, companies end up with teams stuck in their own silos, pursuing goals and metrics in isolation. Their traditional autocratic structures create stability, scalability, and predictability -- but in a world that demands constant adaptation, this traditional model fails. 

In Team of Teams, retired four-star General Stanley McChrystal and former Navy SEAL Chris Fussell made the case for a new organizational model combining the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization. Now, in One Mission, Fussell channels all his experiences, both military and corporate, into powerful strategies for unifying isolated and distrustful teams. 

This practical guide will help leaders in any field implement the Team of Teams approach to tear down their silos, improve collaboration, and avoid turf wars. By committing to one higher mission, organizations develop an overall capability that far exceeds the sum of their parts.

From Silicon Valley software giant Intuit to a government agency on the plains of Oklahoma, organizations have used Fussell’s methods to unite their people around a single compelling vision, resulting in superior performance. One Mission will help you follow their example to a more agile and resilient future.

Red teaming: how your business can conquer the competition by challenging everything

Call Number: 658.4012/H699/2017
Bryce G. Hoffman Crown Business 2017-5

Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The term was coined by the U.S. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. However, the roots of Red Teaming run very deep: to the Roman Catholic Church’s “Office of the Devil’s Advocate,” to the Kriegsspiel of the Prussian General Staff and to the secretive AMAN organization, Israel’s Directorate of Military Intelligence. In this book, author Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today’s rapidly changing economy.

Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental blind spots and cognitive biases that all of us fall victim to when we try to address complex problems. The same heuristics that allow us to successfully navigate life and business also cause us to miss or ignore important information. It is a simple and provable fact that we do not know what we do not know. The good news is that, through Red Teaming, we can find out.

In this book, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques organically. He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way America does business.

Startup opportunities: know when to quit your day job

Call Number: 658.11/F312/2017
Brad Feld and Sean Wise John Wiley & Sons 2017-5

Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss.

More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action.

The big book of dashboards: visualizing your data using real-world business scenarios

Steve Wexler, Jeffrey Shaffer, Andy Cotgreave Wiley 2017-4

Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboardsis the only book that matches great dashboards with real-world business scenarios.

By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard.

In addition to the scenarios there's an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts?

The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world.

A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.

Mapping innovation: a playbook for navigating a disruptive age

Call Number: 658.514/S253/2017
Greg Satell McGraw-Hill 2017-5

Today, managers are often told that they must "innovate or die," but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas. 

In this book you will find: 

● A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome.

● Insights into how the world's top innovators implement their innovation strategies.

A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition!

The truth is that there is no one "true path" to innovation, no silver bullets and no shortcuts. There are, however, effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for, a strategic playbook for navigating a disruptive age.

The inspiration code: how the best leaders energize people every day

Call Number: 658.4092/H453/2017
Kristi Hedges AMACOM 2017-6

Great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life.

Everyone wants to be the kind of leader who energizes and mobilizes others--yet too few are. Why is it so challenging to crack the code?

Executive coach Kristi Hedges spent years studying exactly what inspiring leaders do differently. Informed by quantitative research and thousands of responses from leaders at all levels, she reveals that inspiring communication isn't about grand gestures. Instead, those who motivate us most do a few things routinely, consistently, and intentionally.

Eye-opening and accessible, The Inspiration Code dispels common myths about how leaders communicate--and guides them in cultivating qualities that authentically excite.

Inspired companies need inspirational leaders. Learn to unlock motivation, lift peoples' sights, and lead them into the future.

The lean strategy: using lean to create competitive advantage, unleash innovation, and deliver sustainable growth

Call Number: 658.401/B193/2017
Michael Ballé, Daniel Jones, Jacques Chaize, Orest Fiume McGraw Hill Education 2017-6

A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed.

Lean Strategy harnesses that power and delivers a new way of creating value from lean. Leading lean experts address popular misconceptions about the basics of lean/TPS, showing the true purpose of tools, methods, and attitudes that leverage the intelligence of every employee doing the work. You’ll learn how to think―and then act―differently, tapping the power of every person in your organization in a disciplined manner that generates unparalleled, sustainable success that is responsive to today’s most pressing challenges.

Social Processes

Culture crossing: discover the key to making successful connections in the new global era

Call Number: 303.482/L255/2017
Michael Landers Berrett-Koehler Publishers 2017-1

People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a culture crash—that moment when you unintentionally confuse, frustrate, or offend someone from another culture. Are you struggling with trying to learn the customs, nuances, and hot buttons of every culture you might come into contact with? Michael Landers guides you toward a better solution: becoming aware of your own cultural “baggage.” You'll learn to sidestep the knee-jerk reactions that can get you into trouble and develop the agility to adjust your behaviors and expectations as needed. Through a mix of entertaining and instructive stories, valuable insights, and eye-opening self-assessments, Culture Crossing offers an essential primer for improving all your interactions with people from any background.

Psychology

Option B: facing adversity, building resilience, and finding joy

Sheryl Sandberg, Adam Grant ; with Nell Scovell Knopf 2017-4

From Facebook’s COO and Wharton’s top-rated professor, the #1 New York Times best-selling authors of Lean In and Originals: a powerful, inspiring, and practical book about building resilience and moving forward after life’s inevitable setbacks.

After the sudden death of her husband, Sheryl Sandberg felt certain that she and her children would never feel pure joy again. “I was in ‘the void,’” she writes, “a vast emptiness that fills your heart and lungs and restricts your ability to think or even breathe.” Her friend Adam Grant, a psychologist at Wharton, told her there are concrete steps people can take to recover and rebound from life-shattering experiences. We are not born with a fixed amount of resilience. It is a muscle that everyone can build. 

Option B combines Sheryl’s personal insights with Adam’s eye-opening research on finding strength in the face of adversity. Beginning with the gut-wrenching moment when she finds her husband, Dave Goldberg, collapsed on a gym floor, Sheryl opens up her heart—and her journal—to describe the acute grief and isolation she felt in the wake of his death. But Option B goes beyond Sheryl’s loss to explore how a broad range of people have overcome hardships including illness, job loss, sexual assault, natural disasters, and the violence of war. Their stories reveal the capacity of the human spirit to persevere . . . and to rediscover joy.

Resilience comes from deep within us and from support outside us. Even after the most devastating events, it is possible to grow by finding deeper meaning and gaining greater appreciation in our lives. Option B illuminates how to help others in crisis, develop compassion for ourselves, raise strong children, and create resilient families, communities, and workplaces. Many of these lessons can be applied to everyday struggles, allowing us to brave whatever lies ahead. Two weeks after losing her husband, Sheryl was preparing for a father-child activity. “I want Dave,” she cried. Her friend replied, “Option A is not available,” and then promised to help her make the most of Option B.

经济

资本主义简史

Call Number: 330.09/K768=1/2017
(德)于尔根 科卡著 ; 徐庆译. 文汇出版社 2017-6

2008年的金融危机爆发以来,大众对金融危机及其不可预测的后果的批评,使得看似过时的问题再度引发关注:人们又开始追问资本主义的优点与缺点、矛盾与发展潜力。

国际知名的资本主义研究权威于尔根·科卡深入浅出地梳理了近代资本主义的崛起与发展以及十九、二十世纪以来资本主义的全球扩张,重新审视资本主义价值观与人类文明的关系,对马克思、韦伯、熊彼特等大师有关资本主义的观点展开分析,展示了资本主义发展过程中自我批判、自我调节的机制。

像一辆左右摇晃的自行车,在反复的失衡和再平衡中,资本主义继续书写它虽不光彩却依然不失精彩的故事,眼下仍没有停笔的征兆。

创新的族谱 : 以色列新兴产业的演进

The evolution of a new industry : a genealogical approach
伊斯雷尔 德罗里, 塞缪尔 埃利斯, 祖尔 夏皮拉著 ; 龚雅静译 上海社会科学院出版社 2017-7

本书作者揭示了以色列高科技行业的创新文化是如何形成的,这种创新文化能让发现商机的秘诀代代相传,能让新企业获得盘根错节的支撑。顺着以色列高科技行业从孵化期到成熟阶段的演进过程,作者用人们常称的族谱的方式来研究这个行业,形成了这一族谱法。这种分析方法让人们关注到产业演进动态的一面,将母公司初始环境影响与相应下线族谱公司以及潜能印记联系起来。本书认为族谱演进是了解新企业出现速率和范围的关键方法,族谱演进与机会结构、生产率和地理集群等因素同等重要。

石油王朝沉浮录

The big rich : the rise and fall of the greatest Texas oil fortunes
布赖恩 伯勒著; 毕崇毅, 卜龙祥, 邹怡译 机械工业出版社 2017-11

本书主题直指20世纪美国的经济政治源泉——得州石油权势集团。本书讲述了得州四大石油家族的金钱、家庭和权力的扣人心弦的故事。

这四大巨头是罗伊·卡伦、H.L.亨特、克林特·默奇森和希德·理查森,他们个个出身卑微,最后却都成为得州最富有、最有影响力的石油家族的创建者。和同行一起,他们把美国的财富和权力扩张到南部和西部,为现代保守主义的崛起提供了大部分资金,还把三个土生土长的得州人送入白宫。作为一个社会阶层,他们一起创造了美国的新传说:耀武扬威的得州石油巨头拥有私人岛屿、广阔的牧场,或许还有一两支橄榄球队,和总统以及好莱坞明星相交甚厚。

四巨头的后代出现在头条新闻中的频率要远远超过他们自己,而且有几个后代的收入也远远超过了他们。除了个别例外情况,这些家族的财富都先后因为痛苦的家族仇恨、丑闻、破产等原因被终结,到20世纪80年代后期,大富豪时代已经彻底结束。但是,正如得州本土作家布赖恩·伯勒在这本非常引人入胜的著作中揭示的,即使在当今时代,得州石油集团仍然发挥着巨大的经济、政治和文化影响力。

错误的行为: 行为经济学关于世界的思考, 从个人到商业和社会

Misbehaving : the making of behavioural economics
Call Number: 330.019/T365=1/2016
理查德 泰勒著; 王晋译 中信出版社 2016-3

2017年诺贝尔经济学奖得主理查德·泰勒作品。

与《思考,快与慢》相媲美的行为经济学领域集大成之作; 《经济学人》2015年度好书;丹尼尔卡尼曼 & 罗伯特席勒 & 马尔科姆格拉德威尔&霍华德马克思联袂推荐:一本“即使被关在电梯里也会忍不住继续读下去的书”;
2015年6月英文版上市,迅速跻身《时代周刊》畅销书排行榜,并蝉联多周。到2015年年底,这本书的国际影响力仍在继续扩大和蔓延,亮相世界各大知名好书榜。

理查德·泰勒是行为经济学之父,2015年起担任美国经济学会主席,他的观点对于罗伯特·席勒写作《金融与好的社会》并由此成为诺奖得主有极大的帮助。因此,泰勒在2017年获得诺贝尔经济学奖是众望所归。

在本书中,泰勒讲述了他将经济学从高高在上的“象牙塔”带回现实的艰难之旅,其中的故事引人入胜,并且不乏诙谐幽默,彻底改变了我们对经济学、对自己以及对整个世界的看法。

金融

美林传奇 : 百年兴衰录

Catching lightning in a bottle : how Merrill Lynch revolutionized the financial world
小温斯洛普 H. 史密斯著 ; 符荆捷, 张磊译 机械工业出版社 2017-9

本书主要围绕着美林公司对于整个金融世界的影响展开,从美林的创始人开始记述了历任领导者如何带领美林在纷繁复杂的金融世界中独树一帜,从交易经纪商到连锁零售业的经营商,再到投资银行,美林坚持其根本的9项原则,专注于为小投资者创造价值。本书从1914年查理·美里尔成立了他的个人店开始,一直到美林证券创始人之子签署合同,同意美国银行收购美林证券公司之前的后一次股东会议。这是这家改变了整个金融世界的公司背后的故事。。

管理

三步打造高绩效团队: 沃顿商学院广受欢迎的团队管理课

Committed teams: three steps to inspiring passion and performance
马里奥 穆萨, 玛德琳 波伊尔, 德里克 纽贝里著 ; 粟志敏译 中信出版集团 2017-8

在今天,复杂、高速运转、不断变化的全球职场都在要求你快速打造高绩效的团队,这是一个难题,让无数管理者挠头。然而,来自沃顿商学院高管培训课的团队管理智慧为读者解决了这一难题。 本书是一本建立高效团队的指南,内容共分为两部分,第一部分介绍了创造高绩效团队的三个基本步骤:设定目标,将角色分给合适的人,建立规范有效的合作。这一部分还涉及在建立团队的过程中遇到的不可避免的挑战和应对策略。第二部分介绍了如何利用三步骤建立最常见的五种团队:虚拟团队、创业团队、创新项目小组、领导小组和委员会。这囊括了所有组织需要的团队类型。

高效15法则 : 谷歌、苹果都在用的深度工作法

15 secrets successful people know about time management
Call Number: 640.43/K946=1/2017
凯文 克鲁斯著; 高欣译 中国友谊出版公司 2017-9

如何每天下午5点零负担准时下班? 如何在上班的第一个小时内完成80%的任务? 如何不被微信、分散注意力? 如何每周省出8小时阅读、锻炼、陪伴家人?......美国海军陆战队顾问、国会议员咨询人凯文•克鲁斯遍访全美有代表性的各界成功人士:千万富翁、奥林匹克冠军、名校尖子生和二百多名企业家——包括马克•库班(MarkCuban,NBA达拉斯小牛队的拥有者),马克•平库斯(Mark Pincus,哈佛大学MBA、企业家、亿万富翁),杰夫•维纳(Jeff Weiner,领英CEO )等等, 总结了他们的15条时间管理法则和高效工作的习惯,提出了自己独到的E-3C 时间管理工具。 本书还收录了100多条关于时间的励志格言,附赠全彩拉页日程表——百万富翁的一天,为你整合书中内容,规划自己的完美一天。本书内容不仅适用于办公室的商业人士,学生和自主办公人士也可以运用书中的时间管理工具提高学习和工作的效率。

历史

明治维新亲历记

A Diplomat in Japan
Call Number: 952/S253=1/2017
萨道义著; 谭媛媛译 文汇出版社 2017-7

萨道义(Ernest Mason Satow,1843—1929),又译埃内斯特·马松·萨托,英国外交家。1862年至1883年以及1895年至1900年任英国驻日外交官,1884年至1895年在暹罗(今泰国)、乌拉圭、摩洛哥等国任外交官。1900年至1906年任英国驻华全权公使,曾代表英国签署《辛丑条约》。1906年被委任为英国枢密院委员。

1862年,萨道义作为英国外交使团翻译来到日本,他经历了开放通商、尊王攘夷、下关之战到内战爆发、天皇亲政等一系列日本近代史上重要的事件。他以第一手资料,忠实记录了日本各阶层在大变革中寻找出路的艰难历程,以及他眼中的日本人、日本精神和日本文化的本质。萨道义以他日常所见,揭示了在这场事关日本国运的抉择中,一个民族的觉醒、一个新国家的诞生和成长,以及一种新秩序的构造。

《明治维新亲历记》对西方社会了解日本起到很大的作用,被誉为西方“知日”第一书、出色的历史见证。作者本人也被誉为最优秀的日本学家、最懂日本的西方人

帝国往事 : 隋唐大繁华背后的暗伤 : 605-758

Call Number: 951.016/Z959/2017
宗承灏 陕西师范大学出版社 2017-9

宗承灏著的《帝国往事(隋唐大繁华背后的暗伤605-758)》描绘了中国的7世纪和8世纪,也就是隋唐之交的百年。在那里,盛世就像是一个精心炮制、虚幻而又深刻的镜中世界。在这本书里,你看见的同样是帝王将相,可又不是你所熟悉的面孔。在那散落的尘埃里,隐逸着别样的风情。它不仅仅属于某一个人,更属于投身其间的每一个人。它对你的魅惑有多大,你对它就有多少的好奇与怕。历史不是帝王将相的功德簿,更不是这个大帝那个大帝的起居注。对于那些毫无头绪的历史叙事,那些天地间的号哭、月光下的阴谋、酒宴上的酣畅,无不是人情利害在时间里降妖捉怪。对于那些历史上肯定发生过而史书没有记载的事情,你要看到它们,嗅到它们,最好能触摸到它们的心跳。

语言

完全写作指南

How to write anything : a complete guide
劳拉 布朗著; 袁婧译 江西人民出版社 2017-2

希望投资人资助你开展一个特别项目,应该怎样写一封具有说服力的电子邮件?准备申请大学,如何才能写出一篇引人注目的自我陈述?同事的母亲去世了,怎样用适当的方式表达你的哀悼之情?

无论科技多么进步,即时通讯变得多么快速便捷,用文字进行交流和表达永远是现代人必须掌握的技能。但不可否认的是,很多人在摊平稿纸、打开电脑准备“写作”的时候,却常常感到思维混乱,不知从何开始。

这本《完全写作指南》告诉我们,只要思路清晰、流程顺畅、有好的方法和习惯,写作并不是困难的事。本书从写作的核心——写作思维入手,分析每一种实用写作的思维要点,以读者的角度反观写作的关键。按照作者所精心规划的写作流程,只要经过“确定写作目标、深度了解读者、展开头脑风暴、组织结构、打初稿、修改”这六个步骤,无论多棘手的写作难题,都能够得到顺利解决。通过阅读本书,读者能真正学会如何进行清晰、简洁、得体的写作。同时,本书更总结了二百多个方便参照、易于使用的写作模板,囊括了工作、学习、个人生活的方方面面,可以随查随用,让你真正做到“从提笔就怕到什么都能写”。

文学

被掩埋的巨人

The buried giant
石黑一雄著; 周小进译 上海译文出版社 2017-10

2017年诺贝尔文学奖得主石黑一雄的作品《被掩埋的巨人》讲述公元六世纪的英格兰,本土不列颠人与撒克逊入侵者之间的战争似乎已走到了终点——和平降临了这片土地,两个族群比邻而居,相安无事地共同生活了数十年。但与此同时,一片奇怪的“遗忘之雾”充盈着英格兰的山谷,吞噬着村民们的记忆,使他们的生活好似一场毫无意义的白日梦。一对年迈的不列颠夫妇想要赶在记忆完全丧失前找到此刻依稀停留在脑海中的儿子,于是匆匆踏上了一段艰辛的旅程。他们渴望让迷雾散去,渴望重拾两人相伴一生的恩爱回忆——但这片静谧的雾霭掩盖的却是一个黑暗血腥的过去,那是一个在数十年前被不列颠人的亚瑟王用违背理想的手段掩埋的巨人。一个神秘的撒克逊武士肩负使命来到这片看似平和的山谷,他那谦逊的外表背后究竟隐藏着怎样秘而不宣的动机?他的使命带给这个国度将是宽恕的橄榄枝还是复仇的剑与火?而亚瑟王最后的骑士高文则决心用生命守护国王的遗产,因为守护它就就意味着守护最后的和平。记忆与宽恕,复仇与和平,四人的命运不可避免地交织在了一处,而结局只有一个。

 

计算机

大数据之路 : 阿里巴巴大数据实践

Call Number: 005.7/A110/2017
阿里巴巴数据技术及产品部 电子工业出版社 2017-7

在阿里巴巴集团内,数据人员面临的现实情况是:集团数据存储已经达到EB级别,部分单张表每天的数据记录数高达几千亿条;在2016年“双11购物狂欢节”的24小时中,支付金额达到了1207亿元人民币,支付峰值高达12万笔/秒,下单峰值达17.5万笔/秒,媒体直播大屏处理的总数据量高达百亿级别且所有数据都需要做到实时、准确地对外披露……巨大的信息量给数据采集、存储和计算都带来了极大的挑战。《大数据之路——阿里巴巴大数据实践》就是在此背景下完成的。本书中讲到的阿里巴巴大数据系统架构,就是为了满足不断变化的业务需求,同时实现系统的高度扩展性、灵活性以及数据展现的高性能而设计的。本书由阿里巴巴数据技术及产品部组织并完成写作,是阿里巴巴分享对大数据的认知,与生态伙伴共创数据智能的重要基石。相信本书中的实践和思考对同行会有很大的启发和借鉴意义。.

Economics

China's innovation challenge : overcoming the middle-income trap

Call Number: 338.951/C539/2016
Arie Y. Lewin, Martin Kenney, Johann Peter Murmann Cambridge University Press 2016-12

The miracle growth of the Chinese economy has decreased from a compound annual growth rate of 10% to less than 7% in 2015. The two engines of growth - export on a scale never before witnessed and massive infrastructure investments - are reaching the point of diminishing returns. This poses the central question which is explored in this book - can China escape the middle-income trap? Assuming current political arrangements remain unchanged and that it does not or cannot adopt Western sociopolitical economic regimes, can China develop an indigenous growth model centered on innovation? This compilation gathers leading Chinese and other international scholars to consider the daunting challenges and complexities of building an innovation-driven Chinese growth model. Providing several comprehensive perspectives, it examines key areas such as the institutional system, technology, sociocultural forces and national policy. The analyses and their conclusions range from strong optimism to deep pessimism about China's future.

Management

Sell like a team : the blueprint for building teams that win big at high-stakes meetings

Call Number: 658.855/D143/2017
Michael Dalis McGraw-Hill 2017-6

Gone are the days of meeting a client for lunch, chatting about your product, and closing the sale over dessert. Buyers today look very differently from those of the past. They make networked purchasing decisions by committee, with diverse roles, interests and backgrounds. With access to more information and a greater ability to share it, they demand value, access and alignment from their counterparties.

Sales is now a team sport, and to win you have to build and manage selling squads that work in complete alignment―not just during client meetings, but before and after, as well. In Sell Like a Team, Michael Dalis, a senior consultant at the legendary sales training firm, The Richardson Company, guides you through the process of creating and managing selling squads that execute and win in every sales meeting or pitch.

Winning selling squads are fueled by trust. There is an effective leader and every member knows his or her role. They plan, practice and make adjustments together. During customer meetings, they execute as a unit.  And afterward, they debrief together so they can advance the sale, replicate the high points and eliminate the low ones in future meetings.

In today’s competitive market, the difference between the winner and all the others is a lean at the tape.  There’s a world of difference between teams that are qualified and those that win. This groundbreaking guide provides everything you need to create and organize selling squads that win more and win big. 

Artificial intelligence for marketing : practical applications

Jim Sterne John Wiley & Sons, Inc. 2017-8

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.

Truth at work : the science of delivering tough messages

Call Number: 658.45/M978/2017
Mark Murphy McGraw-Hill 2017-5

The greatest workplaces have one thing in common; they speak the truth!  And they do it without causing anger, resentment, or defensiveness. 

Unfortunately, a whopping 80 to 90 percent of employees and managers are reluctant, or struggle, to speak the truth. 

New York Times bestselling author Mark Murphy provides the science and tools for calmly and rationally leading people to question their preconceptions, accept new information, and eventually change their beliefs. 

Truth at Work shows that by moving from confrontations to conversations, from feelings to facts, and from diatribe to dialogue, you can get everyone to hear and accept hard truths.

Creating great choices : a leader's guide to integrative thinking

Jennifer Riel and Roger L. Martin. Harvard Business Publishing Press 2017-9

When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. This is integrative thinking.

First introduced by world-renowned strategic thinker Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it.

The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs.

Insightful and instructive, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

How to work with and lead people not like you : practical solutions for today's diverse workplace

Call Number: 658.3008/M135/2017
Kelly McDonald John Wiley & Sons, Inc. 2017-8

Whether you're leading a diverse team, working in a challenging cross-cultural environment, or simply working with people who are 'not like you,' you need to be able to get along with everyone as a team, to get the work done. This book explains the skills you need to communicate, motivate, and inspire people to collaborate—even if they have very different values, lifestyles, or priorities.

  •     Learn key steps that bring cohesion to diversity
  •     How to have a constructive conversation about working alongside people who are different
  •     The four magic words that make this easier and smooth over friction
  •     What not to say—and why
  •     Learn to set aside differences and get things done
  •     Learn how to handle a racist, sexist, homophobic or offensive remark in a professional way
  •     Retain your sanity when colleagues drive you crazy

The changing demographics of today's workforce bring conflicting viewpoints, perspectives, approaches, skills, habits, and personalities together in one place; whether that leads to synergy or catastrophe is up to you. How to Work With and Lead People Not Like You helps you turn a hurdle into an advantage so you or your team can do more, achieve more, and enjoy the ride.

Never give up : Jack Ma in his own words

Call Number: 650.092/N513/2016
Suk Lee and Bob Song B2 Books, An Agate Imprint 2016-7

Ever since the Alibaba Group went public on September 19, 2014—with an initial public offering of a record-breaking $25 billion—Jack Ma, the founder and charismatic "spiritual leader" of the e-commerce behemoth, has been making headlines around the world. In 2014, the company's online transactions totaled $248 billion—more than those of Amazon and eBay combined. The first Chinese entrepreneur to appear on the cover of Forbes, Ma is the now the second-richest man in China, with a net worth that is estimated to be north of $29 billion.

Despite Ma's massive influence in China and in the global tech world, his inspirational rags-to-riches story is relatively unknown to the general American public. Never Give Up: Jack Ma In His Own Words is a comprehensive guide to the inner workings of arguably the most prominent figure in the global tech world in the past 20 years—comprised entirely of Ma's own thought-provoking and candid quotes.

When Ma decided to start his first Internet company in 1999, few Chinese people knew what the Internet was. Ma, a former English teacher, knew nothing about coding, and his $20,000 in startup funds were not made up of investments from venture capitalists but loans from his family. He channeled his startup experience into Alibaba, a group of websites that allows businesses and people to connect in order to buy and sell products (similar to eBay and Amazon) while also collecting advertising revenue (similar to Google). By some measures, Alibaba is now the largest e-commerce site in the world.

In this book, more than 200 quotes on business values, innovation, entrepreneurship, competition, management, teamwork, life, and more provide an intimate and direct look into the mind of this modern business icon and philanthropist. Many of these quotes are translated directly from the Chinese press and interviews. For readers who do not read Chinese and have no other access to these materials, this book provides invaluable insight into the mind of one of the world's most successful business magnates.

Social Sciences

Rules for modern life

Call Number: 395/T164/2016
Sir David Tang Portfolio Penguin 2016-12

Do gentlemen wear shorts? What are the rules regarding interior decor in a high-security prison? Is it ever acceptable to send Valentine's cards to one's pets? The twenty-first century is an age of innumerable social conundrums. Around every corner lies a potential faux pas waiting to happen. But if you've ever struggled for the right response to an unwelcome gift or floundered for conversation at the dinner party from hell, fear not: help is at hand. In Rules for Modern Life, Sir David Tang, resident agony uncle at the Financial Times, delivers a satirical masterclass in navigating the social niceties of modern life. Whether you're unsure of the etiquette of doggy bags or wondering whether a massage room in your second home would be de trop, Sir David has the answer to all your social anxieties - and much more besides.

Psychology

The joy of leadership : how positive psychology can maximize your impact (and make you happier) in a challenging world

Call Number: 303.34019/B456/2017
Tal Ben-Shahar and Angus Ridgway John Wiley & Sons, Inc. 2017-8

The difference between flourishing and floundering is 10X. The difference between quantity and quality is a factor of 10. The difference in levels of engagement is exponential. People functioning at the highest level are what the authors call 10x leaders. Research on these leaders consistently brought up five major strengths. This book teaches readers to become a 10x leader using these five key areas, the SHARP framework.

●     Strengths: 10X leaders stop trying to eliminate weaknesses and learn to focus on their strengths

●     Health: 10X leaders stop trying to eliminate stress and learn how to integrate periods of restoration

●     Absorption: 10X leaders stop waiting for the lightning of focus and creativity to strike and learn how to achieve consistent engagement and presence

●     Relationships: 10X leaders stop trying to exert power and control and learn to cultivate healthy relationships through positivity and authenticity

●     Purpose: 10X leaders stop grinding out tasks and learn how to find meaning and commitment in everything they do

The 10X elixir of peak performance comes not from focusing on just one of these areas, but from learning to light the fire of all five aspects of SHARP and functioning naturally with them on a daily basis. If you just cultivate one or two aspects of leadership skills you are unlikely to succeed. If one of the five isn’t taken care of it affects the performance of the whole. But if you focus on all five areas, you will not only be more likely to find what helps you most, you have the best chance of enjoying the synergy of performance multiplication.

No book yet
No book yet