Blind boxes, in terms of how they reach the consumers, are an innovation. Digging deeper into the issue, you will learn the very marketing of blind boxes is called probabilistic selling.
When it comes to announcing earnings that are lower than expected, companies are often tempted to mask realities behind a convoluted wall of words. But is this approach really in their best interest?
Global recruitment firm Michael Page and China Europe International Business School (CEIBS) have signed a Memorandum of Understanding (MOU) to work together on leadership development, industry insights generation, academic research and exchange.
CEIBS Assistant Professor of Organisational Behaviour Michelle Xue Zheng has been named one of the Best 40-Under-40 Business School Professors of 2021 by Poets & Quants.
Your company is doing well, great in fact, but how and when should you change the fundamental strategy that has served you so well in order to pursue the coveted position of number one in the market?
Please join us for our upcoming CEIBS Executive Forum on May 26, 2021, with Mr. Jacques Roizen, General Manager of Pandora China, who will give a lecture on Embracing Permanent Transformation.
In the first part of our special four-part CAIC council interview series, we talk with CAIC President Cedric Devroye (Global EMBA 2015) about reaching out to others, dreaming big and the importance of working together to build a stronger community.
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